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Month: March 2016

What’s The Benefit Of Searching Your Name On Google?

Search Engine Optimization is a complex system. There are hundreds of ranking factors and countless things you can do in order to improve your rankings on major search engines. There’s minor technique most businesses could benefit from which could make a big difference. Whether you are a business owner or an SEO for the company, go …

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Google Launches Mobile Search Ads for Automakers in the Us

Google just announced this week that they launched its specialized mobile search ads for automotive manufacturers and dealers. The beta was originally mentioned last May but now Model Automotive ads and Dealer Automotive ads are now accessible to eligible advertisers. Original Equipment Manufacturer, OEM, automotive advertisers can now run Model Automotive ads on Google searches …

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Optimizing for ‘Micro-Moments’

Google emphasizes that brands must be ready for a consumer’s “micro-moment.” So what exactly is a micro-moment? According to Google, these are “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” Mobile is a key driver of searches that reflect a consumer’s micro-moment. Mobile is the key …

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SEO’s Spamming Google Maps

Over the past few weeks, there have been sightings of businesses not located in a respective city that show up in the local map 3-pack. A recent report by Search Engine Land, specifically states a situation where the search “Toronto SEO” showed three websites that used spam to be located in the top 5 five of …

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What’s happened since Google dropped ads from the right rail?

About a month ago, Google ceased showing ads on the right sidebar of their SERPs. Good for users– a little less clutter on an already crowded SERP. But for many PPC marketers, the sky was seemingly falling. With fewer ad positions available, competition for page one would skyrocket, so would CPC, and therefore so would …

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