In the social media world, there are many different ways to promote your business by using paid ads on these types of platforms. Twitter is one of the many social media platforms that offers this to businesses. Creating Twitter Ads can help grow your business with various advertising options and analytics which allows you to …
Central to all genuine SEO efforts is creation and distribution of timely, useful content. If your brand is part of an industry with an impact on everyday life, or an enthusiastic user base, creating news articles is a great way to deliver value to your audience. To be clear, news articles differ from standard informative …
Utilizing Google News as Part of Your Content Strategy Read More »
Instagram has historically displayed content in chronological order, with the most recent posts at the top of a user’s feed. But, recently Instagram has been testing out a new algorithm which could change the order in which posts appear in a user’s feed. This algorithm gives Instagram control over what a user sees and what …
Instagram Faces Backlash After New Algorithm Update Read More »
Google just announced this week that they launched its specialized mobile search ads for automotive manufacturers and dealers. The beta was originally mentioned last May but now Model Automotive ads and Dealer Automotive ads are now accessible to eligible advertisers. Original Equipment Manufacturer, OEM, automotive advertisers can now run Model Automotive ads on Google searches …
Google Launches Mobile Search Ads for Automakers in the Us Read More »
Google emphasizes that brands must be ready for a consumer’s “micro-moment.” So what exactly is a micro-moment? According to Google, these are “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.” Mobile is a key driver of searches that reflect a consumer’s micro-moment. Mobile is the key …
For business owners, it often feels as if Yelp, Google Reviews and Facebook Reviews only attract disgruntled customers. This leads to a number of one-star reviews that decrease the average rating of businesses. It can be tough dealing with these unruly customers, especially if their justification is irrational. Sometimes, you can flag the review if …
How to Entice Customers Into Reviewing Your Services Read More »
In a surprising move away from traditional video sharing on mobile devices, the popular photo-sharing app, Instagram has announced that they will be increasing their video time limit from 15 seconds of play time to 60 seconds. This move to a longer video play time is interesting in that it moves away from the 10-second …
Google has recently integrated Google Maps into Apple’s spotlight search. With this update, users can now quickly access recent searches and saved places. To do this: Run a search using Google Maps on your mobile device and save/star the location. Go to spotlight; swipe right on the home screen. Type in the search bar, and you …
For business owners, it’s silently understood that in order to bring more customers through the door, one needs to embark on an effective online marketing campaign that will increase online visibility for your brand. This includes having a social media presence with a large number of followers. But what if we told you that it …
More Followers Doesn’t Always Mean More Business Read More »
Google announced today a very welcome bit of news: they are performing a full redesign of the Adwords interface. Anyone who spends much time looking at Adwords is surely thrilled. I’ve never been one to pull my punches about Google’s site design (and their love-it-or-hate-it Material Design spec), but the fact is that the Adwords …
In today’s world, there are so many different visual social media platforms available to promote your business, that it may be hard to choose which ones to use. Snapchat and Tumblr are two rapidly growing social media platforms that you can use for your business to increase engagement with your audience. One of the newer …
How Can I Use Snapchat & Tumblr for My Business? Read More »
If you are looking for an easy and effective way for potential customers to sign up for your email subscription, we suggest installing one of the below email marketing WordPress plugins on your website. MailChimp for WordPress. This feature allows you to create your own customized sign-up forms, track emails, manage subscribers, set-up autoresponders and …
Recently, we’ve seen a lot of big updates from Google. There are no more ads to the right of SERPs There will be 4 paid ads directly above the top SERP AMPs started to roll out Bloggers missing disclosures could lead to penalties Google Compare shut down These major updates most likely have affected your …
Email marketing services, such as Benchmark and Constant Contact, charge per contacts (also known as subscribers). While large distribution lists are generally advantageous for email marketing, seeing as it allows companies to cast out a large net, these campaigns can get quite pricey. While these expenses could be justified if each newsletter was opened, many …
How to Save Your Client Money On Email Marketing Read More »
Ever wonder what ranking factors help you rank better on Google? For the first time Google announced the top three ranking factors to consider. Factors Google look at are links pointing to your site, content, and RankBrain. Google already announced last year that RankBrain was the third most important ranking factor but didn’t say what …
Over the past few weeks, there have been sightings of businesses not located in a respective city that show up in the local map 3-pack. A recent report by Search Engine Land, specifically states a situation where the search “Toronto SEO” showed three websites that used spam to be located in the top 5 five of …
According to yesterday’s report, Google is developing a keyboard for iPhone’s in the hopes to boost search volumes. The report by the Verge states that the keyboard will include swiping/gesture based typing & predictive texts. With Apple’s release of iOS 8 they now allow third party apps to replace its own keyboard. Currently, the two …
According to recent data, it was back in 2013 that search queries on desktops hit their highest. The latest search rankings from comScore were released earlier this week and the data, although there isn’t much significant difference in month-over-month changes, is still important to dissect. The Big-Name Search Engines ComScore rounded up the query data …
About a month ago, Google ceased showing ads on the right sidebar of their SERPs. Good for users– a little less clutter on an already crowded SERP. But for many PPC marketers, the sky was seemingly falling. With fewer ad positions available, competition for page one would skyrocket, so would CPC, and therefore so would …
What’s happened since Google dropped ads from the right rail? Read More »
For most US-based PPC managers, their clients are typically located in the United States. But what if you were assigned an account for an international client, would you know what to do? While tackling an international PPC, Pay Per Click, account can seem nerve-wracking, it can also be exciting and improve your AdWords skillset. Below …
