February 2016

Understanding Image SEO

Images can not only transform a website but they can also have a major impact on SEO. Images can attract visitors to the content while increasing ranking in image-led searches. Optimizing images is less complex than general SEO tactics. Check below for a list of some image SEO tips. Rename Images Before uploading your image,

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What Will Accelerated Mobile Pages Look Like on Google?

As you may be aware Google is currently rolling out its latest update Accelerated Mobile Pages or AMP in mobile search results. AMP is an accessible framework that creates fast loading mobile pages. Accelerated mobile pages are designed to enable publishers to easily improve speed without needing to sacrifice ad revenue by reducing the need to use

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What are Facebook Reactions?

After months of user testing, Facebook has released new options to their posting functionality called “Reactions.” The Reactions feature isn’t so much a new tool but an added function to the already popular “like” button that is synonymous with Facebook’s identity as a social media platform. Users can now access five additional animated emojis with

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Google AdWords

Google AdWords is a very valuable tool for attaining exposure and generating new leads for your business in the online market.  The general purpose of AdWords are pretty clear: bid on keywords that are relevant to your business, advertise your products and services using descriptive text and calls to action, and direct potential customers to corresponding

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Google Launches AMP Listings

Google had previously announced the launch date of Accelerated Mobile Pages (AMP) to be on Feb. 24, 2016. To everyone’s surprise, the AMP Project rolled out a day early. Accelerated Mobile Pages aim to significantly improve the performance of the mobile web. Essentially, these AMP pages are light-weight webpages that can be optimized once and load

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Facebook’s New Search Tool Could Cause Major Waves

There are 1.5 billion searches on Facebook each day – translating to approximately half of Google’s 3.5 billion searches. While Facebook isn’t going to usurp Google anytime soon as the world’s top search engine, it has recently established itself as more than just a social media platform. After it’s shaky start as a publicly-traded company, Facebook has

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