Currently, there are about 320 million users on LinkedIn. While it is a great social media platform, it is very different from other programs like Facebook and Twitter. Below, we have some suggestions on mastering the LinkedIn platform. If you want to become an influencer on LinkedIn, you need to be willing to put in …
Having a blog section on your website is a great way to add fresh content to your site as well as adding more ways for your site to be found. Quite often a lot of the blogs are lengthy and in turn, might be overlooked even though they may offer valuable information. Whether that information …
We discovered this week that Google has finally launched AMP (Accelerated Mobile Pages) in their mobile searches. An accelerated mobile page is a framework that allows fast-loading mobile web pages. It has been talked about that these pages might be considered a ranking factor for search results. John Mueller of Google just announced that as of now, it …
Google Reviews have been a staple within search engines for years. When customers leave a review on a Business Google Plus page, Google has been known to show these ratings within their local results. While these reviews don’t affect search engines, they surely alter how users look at a business. With two local results next to each …
Images can not only transform a website but they can also have a major impact on SEO. Images can attract visitors to the content while increasing ranking in image-led searches. Optimizing images is less complex than general SEO tactics. Check below for a list of some image SEO tips. Rename Images Before uploading your image, …
As you may be aware Google is currently rolling out its latest update Accelerated Mobile Pages or AMP in mobile search results. AMP is an accessible framework that creates fast loading mobile pages. Accelerated mobile pages are designed to enable publishers to easily improve speed without needing to sacrifice ad revenue by reducing the need to use …
What Will Accelerated Mobile Pages Look Like on Google? Read More »
I recently came across an SEO agency owner alerting the community to an unfortunate loophole in Google’s systems that let an overseas SEO agency hijack their verified Google My Business listing. The business owner checked on their Google My Business listing, only to find that the phone number had been changed to that of an …
Be Vigilant: Google Business Listings Easily Hijacked Read More »
Google announced that featured snippets are not counted on Google Search Console reports. Meaning, featured snippets will not be used when tracking position counts, impressions or clicks in the Search Analytics report within the Search Console. A featured snippet is when Google has a prominent box with a larger answer that contains content and images …
After months of user testing, Facebook has released new options to their posting functionality called “Reactions.” The Reactions feature isn’t so much a new tool but an added function to the already popular “like” button that is synonymous with Facebook’s identity as a social media platform. Users can now access five additional animated emojis with …
Google AdWords is a very valuable tool for attaining exposure and generating new leads for your business in the online market. The general purpose of AdWords are pretty clear: bid on keywords that are relevant to your business, advertise your products and services using descriptive text and calls to action, and direct potential customers to corresponding …
Google had previously announced the launch date of Accelerated Mobile Pages (AMP) to be on Feb. 24, 2016. To everyone’s surprise, the AMP Project rolled out a day early. Accelerated Mobile Pages aim to significantly improve the performance of the mobile web. Essentially, these AMP pages are light-weight webpages that can be optimized once and load …
There are 1.5 billion searches on Facebook each day – translating to approximately half of Google’s 3.5 billion searches. While Facebook isn’t going to usurp Google anytime soon as the world’s top search engine, it has recently established itself as more than just a social media platform. After it’s shaky start as a publicly-traded company, Facebook has …
Facebook’s New Search Tool Could Cause Major Waves Read More »
The search engine giant is officially killing off Ads that display on the right hand side of desktop search results. You may have already noticed that these Ads were slowly disappearing from the right side of the screen, and now the change is to be implemented worldwide over the next few weeks. The decision to …
Having a content strategy is important; and so is adjusting that for the whims of your audience, especially as current events influence search trends. Here are four free tools for keyword research that can help you answer questions about your audience. “How are people finding me currently?” If you want to figure out what’s already …
Google is now making it easier for consumers to find what they are looking for nearby by filtering keywords to show what is “near me”, in relation to your current location or a set location. Google serving local results for queries isn’t new, location is a key piece of framework the algorithm uses to generate …
Back in November, we explained to our readers what Accelerated Mobile Pages, or AMP for short, were. This week, Google announced that AMP will be going live in search results on Wednesday, February 24th. What this means is that anyone searching on a mobile device will start to see any content optimized for AMP in …
Within the current search analytics console, you can view a variety of data over the past 90 days. The available data includes total clicks, impressions, average position, and average click through rate for specific keywords that your website is rankings for. While it only shows the past 90 days, there’s an option to manually export and …
Will We Get More Than 90 Days Of Search Analytics Data? Read More »
Google recently added a new section in their Google Webmaster Help forums for AMP (accelerated mobile pages) webmaster related questions. Google has announced before that they will be integrating AMP pages in their search results early this year. They also announced that AMP pages might have a ranking boost since Google uses load time as …
Depending on the type of industry your business is in, the average open rate and click through rate of an email will vary. There are many strategic factors that go into creating and executing an email campaign. The main goal of email marketing is to generate business leads by communicating and remaining relevant to your audience. …
What Is a Good Email Open Rate & Click Through Rate? Read More »
It has been almost three years since Instagram introduced videos to the platform. But, unlike almost all other forms of social media that offer video capabilities, Instagram still does not offer view counts. YouTube, Facebook, and Vine all offer users the chance to see how many times their videos have been viewed, but Instagram does …
Instagram Announces View Count for Instagram Videos Read More »
