Back in December, Google had started beta testing for the iOS AdWords App. Since it is now out of beta, you can download the app for free in the App Store. The new features of the iOS AdWords App contain: Option to contact an expert at Google Receive real-time alerts and announcements View your campaign …
WHO can SEO benefit? Small businesses and large businesses alike can benefit from SEO. There is nothing wrong with a little bit of outside help to take your business to the next level. WHAT are the best ways to optimize my site? Search engine optimization involves a variety of tools, which all help to optimize …
A successful Public Relations campaign achieves two goals; it enhances the reputation of a business and creates positive publicity for the client. This is done by using the following PR tools used by a specialist: Press Releases Pitches/Speech writing Social media promotions Content generation/Blogging Event sponsorship/Executing special events Crisis Management An experienced and dedicated PR specialist will analyze …
Earlier this month, we wrote a blog about how the Search Engine Duck Duck Go saw impressive traffic growth throughout 2015. Although, if you are not in the web marketing or SEO industry, there is a good chance that you haven’t even heard of this search engine. So if you and your friends haven’t heard of …
Which company would you trust more: one that appears on the first page of Google after a relevant search query, or one that appears on the third page? It’s as simple as this: people associate the quality of a brand with how visible it is. Although it’s a somewhat flawed train of thought, it actually mirrors Google’s ranking factors to a degree. As …
Why People Trust Companies With Good SEO Practices Read More »
Apple Maps has been steadily improving since its introduction several years ago, and now Apple Maps may finally be adding one of Google Maps strongest features, Street View. Google maps users have enjoyed this feature for some time now, giving users an interactive ground level view of just about any location. The Google Street view …
Apple Maps Could Be Creating Its Own Version of Google Maps “Street View” Read More »
Keeping users moving into and through your website without running into empty dead-ends keeps users happy and confident in your business. Unnecessary 404s put the brakes on browsing pretty quickly. Coping with unforeseen dead-ends and even planned site organization/navigation changes is paramount in preserving user confidence. Consider all the links out there that point back …
With Super Bowl 50 just around the corner, we’re constantly reminded of other exciting sporting events: World Championships, Olympic Games, past Super Bowls, and everything in between. In each of these games there can only be one winner. But this is also the case when companies launch marketing campaigns during these sporting events. According to Statista, …
Ambush Marketing: Does Your Company Have the Guts? Read More »
Think of Google’s new Smart Goals as an extension of Google Analytics goal conversion and Google’s ability to collect traffic information. Essentially, Smart Goals are an easy way to use your best website visits as conversions. Google Analytics will anonymously collect data from your website’s traffic to identify trends. These trends will then be used …
As Public Relations professionals, we are always looking to help and better service our clients. One of the best ways we can do this is by knowing best practices when it comes to marketing. You should know the ins and outs of your results and how you got to them. Understanding how and why you …
Due to the expanding size and reach of social media, it is important that you utilize these tools with your email marketing efforts. There are currently over 800 million active users on social media outlets such as Facebook, Twitter, etc., which makes it that more important you take into account the necessity of social media during …
How Can I Utilize Social Media with Email Marketing? Read More »
If you’re running a small business, there’s a good chance your site is built within WordPress. Statistics from a Builtwith.com report shows that WordPress controls almost 50% of the internet. This number varies based off other reports, but any way you look at it, there are a lot of WordPress sites out there. WordPress is …
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are very similar in terms of the end goal. With both strategies, most marketers are looking to improve their visibility online and increase lead generation efforts. Both also require constant attention and adjustment in order to be effective. On the organic side of things, SEO specialists …
Last week, Jill McVey addressed how business owners should approach creating a YouTube channel for their company. The importance of YouTube in 2016 is predicated on its standing as the world’s second-largest search engine. YouTube also offers novice developers easy-to-use mechanics, while additionally providing amateur filmmakers a platform to entertain. But above all, YouTube gives everybody the potential …
YouTube is the 2nd largest search engine with more than 3 billion searches a month. YouTube is bigger than Bing, Yahoo, AOL and Ask combined, yet many companies are not leveraging YouTube to its fullest potential. YouTube has 1 billion unique visitors each month and if your company does not have a YouTube presence you …
Creating the Best Youtube Channel for Your Brand Read More »
It has been recently announced that Google updated the weather search results for android devices just in time for winter storm Jonas rolling in through the Northeast. Now the Google App on Android phones will have a wealth of new information added on their “weather” searches or “weather-related” questions. For instance, for questions like “will …
Improvements on Weather Search Results on Androids by Google Read More »
For both business owners and SEOs alike, Yelp can be a sore spot during any conversation when trying to get customers through the door. So why should businesses use it, and why should SEOs encourage their clients to embrace it? The History of Yelp Yelp has been around for nearly a decade and has always …
Instagram has over 400 million active monthly users who post on average 80 million photos a day. Instagram has cemented themselves as a leading social media platform that enables users to quickly capture a wide audience through exciting images, videos and carousel ads. Instagram has received a lot of attention from marketing and PR Firms …
6 Ways to Utilize Instagram for your Public Relations Read More »
A complaint we’ve been hearing lately is that people are getting tired of using stock photos for their websites and social media. Luckily, we are getting more options to find free images from photo websites. With the increase in free photo websites, we no longer need to search the internet for the perfect, free photo. …
In ranking businesses in the local search results, Google’s goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas. Those are the local businesses that Google wants to show in its local search results. That’s what searchers want …
