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Month: January 2016

What Are the Most Common PR Tools Used?

A successful Public Relations campaign achieves two goals; it enhances the reputation of a business and creates positive publicity for the client. This is done by using the following PR tools used by a specialist: Press Releases Pitches/Speech writing Social media promotions Content generation/Blogging Event sponsorship/Executing special events Crisis Management An experienced and dedicated PR specialist will analyze …

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Who is Using DuckDuckGo?

Earlier this month, we wrote a blog about how the Search Engine Duck Duck Go saw impressive traffic growth throughout 2015. Although, if you are not in the web marketing or SEO industry, there is a good chance that you haven’t even heard of this search engine. So if you and your friends haven’t heard of …

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Why People Trust Companies With Good SEO Practices

Which company would you trust more: one that appears on the first page of Google after a relevant search query, or one that appears on the third page? It’s as simple as this: people associate the quality of a brand with how visible it is. Although it’s a somewhat flawed train of thought, it actually mirrors Google’s ranking factors to a degree. As …

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Apple Maps Could Be Creating Its Own Version of Google Maps “Street View”

Apple Maps has been steadily improving since its introduction several years ago, and now Apple Maps may finally be adding one of Google Maps strongest features, Street View. Google maps users have enjoyed this feature for some time now, giving users an interactive ground level view of just about any location. The Google Street view …

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What Are 301& 302 Redirects? How Are They Used?

Keeping users moving into and through your website without running into empty dead-ends keeps users happy and confident in your business. Unnecessary 404s put the brakes on browsing pretty quickly. Coping with unforeseen dead-ends and even planned site organization/navigation changes is paramount in preserving user confidence. Consider all the links out there that point back …

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Ambush Marketing: Does Your Company Have the Guts?

With Super Bowl 50 just around the corner, we’re constantly reminded of other exciting sporting events: World Championships, Olympic Games, past Super Bowls, and everything in between. In each of these games there can only be one winner. But this is also the case when companies launch marketing campaigns during these sporting events. According to Statista, …

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How to Use Google Smart Goals

Think of Google’s new Smart Goals as an extension of Google Analytics goal conversion and Google’s ability to collect traffic information. Essentially, Smart Goals are an easy way to use your best website visits as conversions. Google Analytics will anonymously collect data from your website’s traffic to identify trends. These trends will then be used …

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How SEO & SEM Can Work in Tandem

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are very similar in terms of the end goal. With both strategies, most marketers are looking to improve their visibility online and increase lead generation efforts. Both also require constant attention and adjustment in order to be effective. On the organic side of things, SEO specialists …

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3 Ways to Promote Your YouTube Channel

Last week, Jill McVey addressed how business owners should approach creating a YouTube channel for their company. The importance of YouTube in 2016 is predicated on its standing as the world’s second-largest search engine. YouTube also offers novice developers easy-to-use mechanics, while additionally providing amateur filmmakers a platform to entertain. But above all, YouTube gives everybody the potential …

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Improvements on Weather Search Results on Androids by Google

It has been recently announced that Google updated the weather search results for android devices just in time for winter storm Jonas rolling in through the Northeast. Now the Google App on Android phones will have a wealth of new information added on their “weather” searches or “weather-related” questions. For instance, for questions like “will …

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