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Month: December 2015

How Do You Set a Preferred Domain on Google Webmasters Tools?

In Webmasters/Search Console, claim both versions of your client’s website (www.url.com and url.com) and verify both. Then go to your client’s preferred version of their website; usually it will be the ‘www’ version. Click the gear in the right-hand corner and choose Site Settings. Go to the section where it states ‘Display URLs As’ and choose …

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New Google My Business API

To make Google My Business more effective for businesses with numerous locations, Google has officially released the Google My Business API. This release will help these larger businesses to handle their listings. The following are what you can expect from the newly launched API: Manage managers on business accounts and locations. This includes inviting and …

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Should I Hire a PR Firm That Specializes in My Industry?

Hiring an industry specific PR firm has both it’s pro’s and con’s. Yes, hiring an industry specific PR firm means that they are professionals in your specific business field, however, this means that they are also representing other businesses within your industry. Hiring specialized industry PR firms can lead to unoriginal ideas and creativity, as …

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Tips for Using LinkedIn as a Marketing Tool

When LinkedIn was first founded in 2003, its initial features were limited and most people, especially adults, had not yet embraced social media. Facebook would soon introduce the masses to the world of social media, in turn revolutionizing the social behavior of an estimated 200 million Americans. People started consulting Facebook for all their needs and answers to their questions – leading businesses to capitalize …

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Image Optimization

In an ever growing mobile world, the advantages of images on search results are obvious. Image results can be seen easier, while also being more understood and clickable then the main organic listings. This could be a reason for the increased use of images. Compared to October 2013, Moz reports that Google images are now …

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New Facebook Communication Tools

Facebook has recently release several new features to make it easier for business owners with pages to communicate with their audience. Facebook has over 50 million active business pages through their site and these owners are using Facebook to interact with their customers. Users are mainly accessing Facebook through their mobile devices, so these new …

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What Is the Difference Between Branded & Non-Branded Email Marketing?

One of the most influential aspects of email marketing is brand recognition. It is important that your business maintains a competitive edge by keeping up with the latest trends. If you are wondering what sets you apart from all the other companies, the answer is simple: your brand. There are two categories of email marketing: …

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What is HTTP/2?

HTTP/2 is the latest update to the HTTP protocol. It’s a refresh of the original that is more efficient in speed and security. Some of the major improvements in the HTTP/2 is single connection, where only one connection to the server is used to load a site and that connection stays open until exiting out of the website. …

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