The most recent Google Plus update includes the removal of all location information from business pages. This would mean that the information area meant for business description, photos, or categories have all been removed. With that being said, the area for consumer reviews now takes up a larger portion of the Google Plus page. Users …
Are you ready for 2016?! It is always exciting to think about what the new year might bring for you and your business and the internet aspect, but it is also interesting to look back on the past year and reflect on the various changes and advancements that occurred throughout the different paths of the …
So you’ve got this gorgeous site all freshly built using the latest and greatest widgets, text blocks and sliders with gorgeous high-resolution images and embedded videos. You’re finally ready to launch it, but one last run through reveals that it takes what feels like an eon to load each page. Now what? Thankfully, there are a …
It’s important for most businesses to have an online presence with the amount of people that use the internet and social media every single day. When people visit your website or social media site, the key factor is to keep them on your site and to click around. It’s easy for your audience to get distracted …
At the end of each year, Google releases its annual “Year in Search” – a list of the most talked-about stories and topics, based on its search data. Much of the list is populated by major news stories, celebrity gossip and scandals, and breakthroughs in the legal, political, scientific and technology worlds. Even the most …
Google’s Year in Search: What’s Everyone Talking About? Read More »
For most of us, we write blogs weekly to promote our brand or business across the Internet. We generate the content and optimize it with white hat SEO, but it’s still not getting the attention we want. One of the best ways to show off your blog is by posting it to various social media …
Social media trends seem to change continuously throughout the years but quality over quantity will always ring true in public relations. It will be more important for brands to focus on communicating with its consumers rather than being focused on the brand message for social media in 2016. Now is the time to really understand …
With the recent announcement that Google would index HTTPS versions of web content over HTTP versions, there was a serious worry that the authority HTTP content had would be lost. After all, if another, distinct version of the content were indexed over the already existing, authoritative version, the implication is that the authoritative version’s authority …
Google Confirms No Lost Link Authority on HTTP vs HTTPS Read More »
There are many aspects that are factored into your search results. Search engine optimization and your search results go far beyond just your company’s website. Optimizing content on external web properties is also important to help boost your organic search results as well as your overall web presence. Your brand can appear in search in …
How to Expand Your Search Presence by Using External Sites Read More »
For businesses to grow, they need the right tools to advance in their own industry. With so many tools available to businesses, it can be overwhelming choosing which one is best. It’s important to take the time to find which tools are helpful in the social media, business productivity, and promotion areas of your business. Here …
Bait & Switch hacking is the process of gaining ranking through Google Search by placing content into websites only to redirect Google visitors to another website. For example, sites like Bitcoin or even a polish bank can rank well on Google Searches for downloading games even though they do not offer such services. These sites …
Every year Google makes around 500-600 changes to its search engine algorithm. While many of these changes go undetected and are quite minor, they do occasionally roll out major updates. Whether you have been working in SEO throughout the past year or are just looking into it now, these updates could help explain changes in …
A majority of consumers trust recommendations from other people, but only some brands actually have an influencer program to sway purchasing decisions. Influencers help brands with customer satisfaction and loyalty, allowing businesses to reach new audiences and build credibility. In order to see a greater ROI, businesses need to select the right person to spread …
For users who would like to use Google.com outside of the U.S., Google has a feature known as Google.com/ncr, NCR meaning, “No Country Restriction.” There have been recent reports that this No Country Restriction feature has not been operational for the past week. John Mueller, of Google Webmaster Communications, responded via twitter of this report …
In 2016, SEO and content creation teams will begin focusing more on developing content for specific purposes and audiences. Content will be developed to be engaged with by specific audiences. Content will not be developed just for the sake of adding text to your site, but rather to have content that your target audience will …
Developing Content for Specific Audiences in 2016 Read More »
One of the nifty features of AdWords is the ability to schedule your ads to be shown at a particular time of day. With Ad Scheduling, advertisers can set the days and times that they want their ads to be shown. For example, an advertiser can tell Google to only show his or her ads …
The disavow tool in Google Webmasters Tools allows website owners to submit their site’s spammy links to Google in an attempt to remove the bad links from Google’s ranking factor. A bad link is considered anything from a paid link to a link farm to blog spam. Here is how to tell Google to not …
How to Tell Google to Not Take Bad Backlinks into Consideration When Deciding PageRank Read More »
The new Google Penguin update won’t be happening until 2016, so now is the time to prepare for the update and make sure your website is penalty free. This new update will supposedly take place in real-time, which means as soon as Google reads good or bad links on your website, the algorithm will analyze …
How Do I Prepare for the Next Penguin Update in 2016? Read More »
On December 17th, Google announced they will now begin exclusively indexing HTTPS pages whenever they have an HTTP page equivalent. This means that if there are two web pages on the same domain with identical content – but one is HTTPS and the other is HTTP – Google will now index the HTTPS page. This is in an effort to …
Social media engagement is a reliable strategy for growing an online presence. When done correctly, the returns are hard to match. When done poorly, a brand may come off as disingenuous, superficial, or even condescending. And it can go even worse than that: engaging the Internet at large is a very risky prospect for brands …
When Social Media Engagement is the Worst PR Move Possible Read More »
