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Month: December 2015

Google Confirms No Lost Link Authority on HTTP vs HTTPS

With the recent announcement that Google would index HTTPS versions of web content over HTTP versions, there was a serious worry that the authority HTTP content had would be lost. After all, if another, distinct version of the content were indexed over the already existing, authoritative version, the implication is that the authoritative version’s authority …

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How to Expand Your Search Presence by Using External Sites

There are many aspects that are factored into your search results. Search engine optimization and your search results go far beyond just your company’s website. Optimizing content on external web properties is also important to help boost your organic search results as well as your overall web presence. Your brand can appear in search in …

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Using Influencer Marketing

A majority of consumers trust recommendations from other people, but only some brands actually have an influencer program to sway purchasing decisions. Influencers help brands with customer satisfaction and loyalty, allowing businesses to reach new audiences and build credibility. In order to see a greater ROI, businesses need to select the right person to spread …

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How to Tell Google to Not Take Bad Backlinks into Consideration When Deciding PageRank

The disavow tool in Google Webmasters Tools allows website owners to submit their site’s spammy links to Google in an attempt to remove the bad links from Google’s ranking factor. A bad link is considered anything from a paid link to a link farm to blog spam. Here is how to tell Google to not …

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