Day: November 24, 2015

What Is Considered Dark Public Relations (DPR)?

Just like white and black hat Search Engine Optimization practices, Public Relations also has its own version of negative campaigning. Dark Public Relations, also known as DPR, is the pre-meditated attempt of destroying a competitor’s reputation/brand. This practice is most commonly used in Political Campaigns. Rather than emphasizing one’s own positive attributes or preferred policies, campaigners …

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