November 2015

Advertising & Public Relations Study Recommends SEO Training

A study of advertising and public relations professionals performed by two professors from Baylor and University of Colorado-Boulder identified gaps in current advertising/public relations education and current demands of the industries (as well as the projected future demands). The study concluded that training in search engine optimization puts a new executive a step above their […]

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What Is Considered Dark Public Relations (DPR)?

Just like white and black hat Search Engine Optimization practices, Public Relations also has its own version of negative campaigning. Dark Public Relations, also known as DPR, is the pre-meditated attempt of destroying a competitor’s reputation/brand. This practice is most commonly used in Political Campaigns. Rather than emphasizing one’s own positive attributes or preferred policies, campaigners

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Google To Penalize Misleading Mobile Traffic Networks

While redirects to your mobile site may be unintentional, we were warned in October by Google webmasters against using these sneaky mobile redirects. Google sees this redirect as being deceptive to users and potentially hurting their overall mobile experience. Since this warning last month, a Google Search Quality Senior Strategist has mentioned during a Google Hangout

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How Can I Effectively Write Website Content?

As a business owner, it’s important to understand your audience so you can write valuable content. You’ll want to consider the fundamental techniques of SEO while simultaneously writing unique content for your target audience. According to the Content Marketing Institute, content marketing is a marketing technique based on consistently creating and distributing content to drive business actions.

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Prevent Google From Penalizing Your Press Release

Prior to the digital age, press releases behaved in essentially the same manner as they do today, but lacked the accessibility and versatility spawned by the optimization of the internet. Traditionally, press releases would specifically target members of the media in the hopes that they would share it on their respective platforms. The success of a press release was then almost entirely

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Google Releases Full Quality Search Rating Guideline

Google has officially released a full version of their search quality rater guidelines in the form of a 160-page handbook. These guidelines are used by Google’s evaluators who assess the quality of Google’s Search results, providing feedback on algorithmic changes and experiences. The ratings from evaluators do not necessarily determine individual site rankings but provides

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Apple Maps Joins Forces with Foursquare to Supplement Business Directory

Apple has joined forces with the popular local business app Foursquare in an effort to supplement its database of business listings for the Maps application. Apple will utilize Foursquare’s data in its proprietary Maps app to provide more up-to-date information on local businesses. While, as searchengineland.com explains, there will be some duplicate data, the partnership

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