November 2015

Advertising & Public Relations Study Recommends SEO Training

A study of advertising and public relations professionals performed by two professors from Baylor and University of Colorado-Boulder identified gaps in current advertising/public relations education and current demands of the industries (as well as the projected future demands). The study concluded that training in search engine optimization puts a new executive a step above their …

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Google Testing Car Loan Calculator Tool

News / By admin

Google is in the process of testing a new interactive car loan calculator on their search engine. This would give people access to search “Car Loan Calculator”, which would bring up a new tool that would allow them to calculate a car loan. Within the tool, they can enter their loan amount, the interest rate and …

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What’s the Purpose of a Service Area Page?

Frequently Asked Questions / By admin

To the untrained eye, service area pages may appear a bit ill-fitting on a website. However, they are incredibly important from an SEO standpoint considering they allow companies to market their services to a range of different areas. What are Service Area Pages? Service area pages exist primarily to increase a company’s web presence by appearing on …

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What Is Google’s AMP About?

Frequently Asked Questions / By admin

AMP stands for Accelerated Mobile Pages and it is one of Google’s projects that is supported by publishers and platforms such as Twitter, analytics tools, and from advertising networks. AMP allows web content to be delivered faster on mobile devices and promote enhanced distribution for publishers. However, this project is still in testing right now. …

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Google Putting an End to Misleading Mobile Traffic Networks

News / By admin

We were told last month that Google would be snuffing out any sites that were using mobile redirects, and according to Google’s Search Quality Senior Strategist, Andrey Lipattsev, they mean this in earnest. Lipattsey mentioned in a Google hangout session that his team of detectors is working tirelessly to stop mobile affiliate traffic networks from …

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What if My Website Is Not Compatible with a Smartphone?

Frequently Asked Questions / By admin

In a day and age where we are becoming increasingly reliant on our smartphones and tablets, every business needs to adapt to reach consumers effectively on any screen. Some businesses have experienced an incline in business and others have actually seen a strong decrease in the number of people visiting their website if it is …

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What Is Considered Dark Public Relations (DPR)?

Public Relations / By admin

Just like white and black hat Search Engine Optimization practices, Public Relations also has its own version of negative campaigning. Dark Public Relations, also known as DPR, is the pre-meditated attempt of destroying a competitor’s reputation/brand. This practice is most commonly used in Political Campaigns. Rather than emphasizing one’s own positive attributes or preferred policies, campaigners …

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Google Removes Reviews Sections From Google+ Pages

News / By admin

Last week, we learned that Google launched a new design for Google+ pages. The new design shows that Google+ Local listings will no longer contain a reviews section. Although they won’t be on the new layout, users will still be able to find business reviews through Google Search and Maps. If you have links sending …

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Google To Penalize Misleading Mobile Traffic Networks

News / By admin

While redirects to your mobile site may be unintentional, we were warned in October by Google webmasters against using these sneaky mobile redirects. Google sees this redirect as being deceptive to users and potentially hurting their overall mobile experience. Since this warning last month, a Google Search Quality Senior Strategist has mentioned during a Google Hangout …

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How Can I Effectively Write Website Content?

Company News, Frequently Asked Questions / By admin

As a business owner, it’s important to understand your audience so you can write valuable content. You’ll want to consider the fundamental techniques of SEO while simultaneously writing unique content for your target audience. According to the Content Marketing Institute, content marketing is a marketing technique based on consistently creating and distributing content to drive business actions. …

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Prevent Google From Penalizing Your Press Release

Public Relations / By admin

Prior to the digital age, press releases behaved in essentially the same manner as they do today, but lacked the accessibility and versatility spawned by the optimization of the internet. Traditionally, press releases would specifically target members of the media in the hopes that they would share it on their respective platforms. The success of a press release was then almost entirely …

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Google Expands App Index to App Only Content

News / By admin

Google announced that it is now ranking and indexing content within apps that do not have web content matches. Previously Google would only rank content within an app if there was a canonical version of the page on the mobile web. But now for android apps, as long as you are using Google App Indexing …

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How Do I Compare Keyword Search Volume?

Frequently Asked Questions / By admin

Which Keywords should I use? This problem comes up a lot for SEO specialists when they are writing titles and meta descriptions for the pages on their website. Depending on the industry, there might be two popular keywords that you are trying to decide between. You could even be trying to decide between two variations …

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What to Look for in a PR Agency

Public Relations / By admin

Making the decision to hire a public-relations company is always a tough one. Your company has reached the point where you believe it’s beneficial to seek outside help when it comes to promoting your goods or services to the public. There will always be risks involved when trying to find the right PR firm: what …

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Google Releases Full Quality Search Rating Guideline

News / By admin

Google has officially released a full version of their search quality rater guidelines in the form of a 160-page handbook. These guidelines are used by Google’s evaluators who assess the quality of Google’s Search results, providing feedback on algorithmic changes and experiences. The ratings from evaluators do not necessarily determine individual site rankings but provides …

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What are Google Analytics Intelligence Events?

Frequently Asked Questions / By admin

Google Analytics Intelligence Events are events that trigger when certain conditions are met by your site traffic. If Google Analytics detects severe statistical variation in your site traffic, an alert will be automatically generated. You can also create custom alerts, with your own conditions– so you can set your own warnings and goals and receive …

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Benefits of Businesses Using Social Media

Public Relations / By admin

A common scenario we’ve all been in-you’re searching for a local business through social media and find that they don’t update regularly or worse, they don’t have any accounts. A 2015 study from Clutch shows that about half of smaller businesses are not effectively using social media. A small portion of surveys indicated that businesses …

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How to Write Effective MetaData for Local SEO

Frequently Asked Questions / By admin

For local SEO, your goal is to be found for your services in your target locations. When we are writing page titles and meta descriptions for the pages on our local business website, we have three main goals we want to achieve. First, we always want to include our service keywords in our page title …

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Five Things to Understand Before Engaging with a PR Firm

News / By admin

You’ve been dreaming that this day would come; the day a national publication runs an in-depth interview with you. You want to act on this new story, so you go out and hire a public relations firm. Before you engage with any public relations firm, you need to understand five important things. Understand Public Relations: …

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Apple Maps Joins Forces with Foursquare to Supplement Business Directory

News / By admin

Apple has joined forces with the popular local business app Foursquare in an effort to supplement its database of business listings for the Maps application. Apple will utilize Foursquare’s data in its proprietary Maps app to provide more up-to-date information on local businesses. While, as searchengineland.com explains, there will be some duplicate data, the partnership …

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