Day: October 30, 2015

How Can I Determine if Bing Ads is Worthwhile for My Business?

Pay-Per-Click campaigns are great potential moneymakers. Bing’s ad platform is a tempting PPC channel, especially as Bing’s reach has been trending upwards, and their CPC is lower than Adwords. But how can you tell if it’s right for your business? At bottom, this question is just like any other question about allocating resources: is the …

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