As any knowledgeable social media marketer knows, new features to Facebook, Twitter, Google Plus, Instagram and LinkedIn often get introduced in one of two ways: with great fanfare and excitement, or in a subtle, more “under the radar” way. For many, Twitter’s introduction of the “Moments” feature falls into the latter category – in which case …
When utilizing social media, you should certainly be measuring the effectiveness of your campaigns. Do not just measure it for the sake of having numbers, but rather measure how you are doing to learn what’s successful and what isn’t. This way you can learn and improve the messages you are pushing out there. How can …
How Can I Measure the Success of My Social Media Campaigns? Read More »
Google Analytics is one of the most powerful tools available to website owners. However, referral and direct traffic spam can completely throw off your numbers. Referral spam is usually easy to filter out; simply create a segment that filters out each referral source that looks like spam. However, by creating a Hostname filter, we can easily …
