October 8, 2015

Crisis Management

A crisis can be defined as any situation that is threatening or could threaten to harm people or property, seriously interrupt business, significantly damage the reputation and/or negatively impact the bottom line. No industry or organization is immune to a crisis so it is important for a company to always be looking forward, and preparing […]

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Will Social Media Eventually Take over Email Marketing?

While it is heavily debated as to whether or not social media will take over email marketing, depending upon your personal approach and preference of your audience, this question could be answered both ways. Some businesses find that it is more beneficial to financially invest in email marketing services than in social media promotions and advertisements. Sure, the

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Google Tackles Hacked Spam

Google recently updated their search algorithm so that hacked spam would be purged from search results. Google is aggressively tackling hacked spam to protect users and webmasters. The problem stems from legitimate sites that are being hacked and getting abuse from spammers after unknowingly downloading malware and endorsing traffic to low-quality websites such as pornographic

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