Pay-Per-Click campaigns are great potential moneymakers. Bing’s ad platform is a tempting PPC channel, especially as Bing’s reach has been trending upwards, and their CPC is lower than Adwords. But how can you tell if it’s right for your business? At bottom, this question is just like any other question about allocating resources: is the …
How Can I Determine if Bing Ads is Worthwhile for My Business? Read More »
Periscope, an app that live streams video and audio for anyone willing to watch or listen, was bought by Twitter in February. The app allows broadcasts to be replayed up to 24 hours and can be saved to your mobile device. Schools have started to use it to take digital field trips to locations they …
Ways PR Reps can Incorporate Periscope Into Their Content Read More »
Confirmed by Gary Illyes of Google Analytics Trends, Penguin 4.0 will be officially released by the end of the year. The response was to a question asked by Andrew Isidoro, SEO and Social Media Manager at GoCompare, on Twitter earlier this week asking if we will see an official roll out of Google Penguin within …
Penguin 4.0 to Be Released by the End of the Year Read More »
A brand’s website should be their hero when it comes to return-on-investment. Unfortunately, in some cases, websites can end up being a public relations liability. One of the more critical parts in marketing is a company’s website. The digital entrance and face of your company online, represents a brand’s professionalism, personality, vision and business proposition. …
Social Public Relations Secrets For Your Website Read More »
Google issued a warning to webmasters this past week to not implement mobile redirects on their websites. Google considers the following situation deceptive: displaying one URL in mobile search results, i.e. www.example.com, and redirecting the user upon tapping the URL to a page with different content and URL (m.example.com). Per Vincent Courson & Badr Salmi El …
Google to Webmasters: Don’t Use Mobile Redirects Read More »
Customer Relationship Management or CRM are practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The better a business can manage its relationships with its customers, the better the business will be. CRM can be used as an important strategy to learn more about your …
The Importance of Customer Relationship Management Read More »
Google recently indicated that a new division of the Hummingbird Algorithm, called RankBrain, would now be introduced into user’s search engine results. As many of you are aware, the Hummingbird algorithm pays more attention to each individual word in a query, ensuring that the entire sentence, or conversation, is taken into account as a whole rather …
Is The New ‘RankBrain’ A Part Of Google’s Hummingbird Search Algorithm? Read More »
Google recently announced that they will be using a machine learning, artificial intelligence technology called RankBrain. This new AI system from Google will teach itself how to deliver the most relevant pages for complex search queries. RankBrain will be used to process indexed pages, interpret “long-tailed” queries, and translate them efficiently so that it will deliver the best results for …
Rankbrain: Google’s New Artificial Intelligence Technology Read More »
The main focus of an Instagram campaign is the customer’s experience. The imagery used for Instagram should not only be of high quality and may use trends such as #TBT but should also be compelling to the consumer, describing exactly what matters to them and how what you do or what you are selling can …
5 Ways Instagram Can Be Used to Tell a Brand’s Story Read More »
How can I better make use of my Facebook, Twitter, Google+, and Pinterest? There are a number of things you can do with your social media accounts to captivate your customer base. First of all, make sure you are always adding fresh, new, evergreen content. It is amazing how quickly the smallest blog posts and social …
So you’ve purchased an SEO plan through a reputable Internet marketing company. They revamped your website and made it mobile friendly, boosted your PPC campaign, and are regularly posting and promoting blogs on your social media accounts among a slew of other beneficial strategies to boost your rankings. After a few months, a glance at …
With the rapid expansion in technology, it’s crucial for business owners to have a solid understanding of how to properly manage their content on both desktop and mobile sites. We have to start strategizing how to improve the interaction between various content and platforms. By doing so, this allows us to have a single URL …
By now, companies in the majority of industries and verticals have jumped on the social-media-for-business bandwagon. While most successful social media marketers do a sufficient job of touting products, services, promotions and other relevant topics in a conversational and creative manner, many make the mistake of simply telling and not listening. While it’s great to give brand …
Social Media Strategy: Are You Listening or Just Telling? Read More »
A sitelinks search box will show in results as you search for certain companies or if you add ‘website’ to a company name. When the search box appears, you’re able to search throughout the website. Adding a sitelinks search box increases a visit to your website because you have more possible results that are all …
From a small startup company to a Fortune 500 firm, Search Engine Optimization is crucial to help maximize the profitability of E-Commerce website’s. It only makes sense if you’re buying and selling products online, that your website should be optimized to the fullest. SEO allows customers to find you: Having an e-commerce website without SEO is …
Thought leadership is essential in effective public relations. To be a thought leader, the way you think should change how people around you lead. It’s to steer your industry in a direction to a more collaborative or innovative public relations environment. You must create a way of thinking that empowers others to lead better. In …
News broke earlier this week that Yahoo and Google are close to a three-year deal that would display Google ads on Yahoo SERPs. Both parties are on board with the deal, but the final determination may lie with US, EU, and Indian authorities due to the size of a united Google and Yahoo. The scope …
There has been buzz around the webmaster & SEO community that a new Google update is being rolled out. There have been plenty of signs of an update in Google’s algorithm throughout October, with shifts being seen on October 8th, 14th and as recently as October 20th. The biggest spike in ranking has been from …
Perhaps the greatest struggle for most PR professionals comes from the management’s misunderstanding of the role of Public Relations. Most employers believe that PR is expected to speak on behalf of their company in a positive light at all times but is this the true definition of the role of Public Relations as a business? …
This week, the IAB released the Internet Advertising Revenue Report, which breaks down where advertising dollars were spent for online advertising in the first half of 2015. Desktop search took the lion’s share, accounting for 37%, or $10.1 billion, of advertising revenue in the first half of 2015. With mobile search revenue included, the total amounts to …
Search Continues to Lead Internet Advertising Spend Read More »
