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Month: October 2015

How Can I Determine if Bing Ads is Worthwhile for My Business?

Pay-Per-Click campaigns are great potential moneymakers. Bing’s ad platform is a tempting PPC channel, especially as Bing’s reach has been trending upwards, and their CPC is lower than Adwords. But how can you tell if it’s right for your business? At bottom, this question is just like any other question about allocating resources: is the …

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Social Public Relations Secrets For Your Website

A brand’s website should be their hero when it comes to return-on-investment. Unfortunately, in some cases, websites can end up being a public relations liability. One of the more critical parts in marketing is a company’s website. The digital entrance and face of your company online, represents a brand’s professionalism, personality, vision and business proposition. …

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Google to Webmasters: Don’t Use Mobile Redirects

Google issued a warning to webmasters this past week to not implement mobile redirects on their websites. Google considers the following situation deceptive: displaying one URL in mobile search results, i.e. www.example.com, and redirecting the user upon tapping the URL to a page with different content and URL (m.example.com). Per Vincent Courson & Badr Salmi El …

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The Importance of Customer Relationship Management

Customer Relationship Management or CRM are practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The better a business can manage its relationships with its customers, the better the business will be. CRM can be used as an important strategy to learn more about your …

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Is The New ‘RankBrain’ A Part Of Google’s Hummingbird Search Algorithm?

Google recently indicated that a new division of the Hummingbird Algorithm, called RankBrain, would now be introduced into user’s search engine results. As many of you are aware, the Hummingbird algorithm pays more attention to each individual word in a query, ensuring that the entire sentence, or conversation, is taken into account as a whole rather …

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Rankbrain: Google’s New Artificial Intelligence Technology

Google recently announced that they will be using a machine learning, artificial intelligence technology called RankBrain. This new AI system from Google will teach itself how to deliver the most relevant pages for complex search queries. RankBrain will be used to process indexed pages, interpret “long-tailed” queries, and translate them efficiently so that it will deliver the best results for …

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Social Media Strategy: Are You Listening or Just Telling?

By now, companies in the majority of industries and verticals have jumped on the social-media-for-business bandwagon. While most successful social media marketers do a sufficient job of touting products, services, promotions and other relevant topics in a conversational and creative manner, many make the mistake of simply telling and not listening. While it’s great to give brand …

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Being a Thought Leader

Thought leadership is essential in effective public relations. To be a thought leader, the way you think should change how people around you lead. It’s to steer your industry in a direction to a more collaborative or innovative public relations environment. You must create a way of thinking that empowers others to lead better. In …

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