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Month: September 2015

How Does Writing an FAQ Blog Help Me in Terms of SEO?

As you can see, Boston Web Marketing writes relatively one frequently asked question blog every day, during the week. The question you should ask yourself is, “what is the importance of an FAQ?”. Almost two years ago, Google released an algorithm called hummingbird. Hummingbird allows Google to more easily understand and seek the meaning of …

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How can you Increase the Search Visibility of Pinterest Content?

Pinterest has been appearing more and more in Google search results. From indexed boards, to pins in image results, to unique mobile results, it is clear Google considers Pinterest content to be authoritative. In fact, Pinterest ranks 8th compared to all websites for number of keywords ranking in Google’s top 20 results. Clearly Pinterest keywords are …

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President Steve Nash to Speak at the Small Business Expo in Boston

On Thursday, October 8th, 2015, Boston Web Marketing President Steve Nash will speak at the Small Business Expo, the largest national business to business trade show, networking event & conference for business owners, entrepreneurs & start-ups. Mr. Nash will represent Boston Web Marketing as part of the Main Stage presentation panel, sharing insights and tips about search engine optimization (SEO) and digital …

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How Can Google’s New My Business App Benefit Your Local Business Page?

Late last week, Google released a new mobile app for their “Google My Business” service that will deliver a more enhanced experience for business owners managing their online business listing on Google Maps. The goal of the new app is to deliver a similar experience to that of the desktop while improving the previous visual …

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President Steve Nash Will Represent BWM at Harvard’s “Innovation in Branding and Marketing” Panel

On Saturday, October 3rd, 2015, President Steve Nash of Boston Web Marketing will be speaking at Illuminate Global, Harvard University’s inaugural student-run conference dedicated to innovation in business. Illuminate Global connects aspiring entrepreneurs with potential mentors and established visionaries. The conference panel, “Innovation in Branding and Marketing”, provides an interactive forum for inspired student leaders who crave …

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What’s the Difference between Structured Data, Rich Snippets, and Schema?

One of the main reasons why websites are not marked up is due to the confusion of what code to add and what each term means. Here are the differences of structured data, rich snippets, and schema to help clear that confusion. Structure Data Structure data is a term to describe when adding code on …

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New Updates for AdWords Catering to Multi-Channel Advertisers

AdWords has been platforms to assist advertisers manage Google Shopping and Google Display Network campaigns. With the new ad formats over the years, Google has created separate interfaces for advertisers to manage their campaigns. Last week Google rolled out new reporting columns to assist multi-channel advertisers report on important ad interactions across all campaign types. …

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Are You Improving the Quality of the Site Path for Search Engines?

Organic search marketing has drastically changed over the years, first with a focus on keywords and then a swift  transition into conversion optimization. While the user is always the most important element, it is still critical to consider the measures we take for search engines to crawl our site. Before the user even makes it …

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Google My Business Updates Manual Verification Process.

Late last week, Google announced that they will be declining requests for manual business verifications. Instead, operators will redirect users to other verification methods provided by Google and educate them through the verification process. Users will be encouraged to avoid validating businesses manually, except in what Google calls “extreme cases.” Users will need to validate …

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