Menu

Month: September 2015

Media Relations VS Public Relations

Those employed in the public relations industry are often asked the question, “So, what is PR?” Once you’ve explained this, the next question arises, “That’s the same as media relations, right?” However, public relations is a bit different than media relations. According to the Public Relations Society of America, public relations is “…a strategic communication …

Media Relations VS Public Relations Read More »

Long-Form Content May Boost Ranking

Content may be king, yet long-form content is omnipotent. We’re all familiar with the phrase “content is king,” but did you know that you could boost your search engine ranking by increasing the length of said content? With the onslaught of mobile devices and more people using mobile search to access information they deem important, webmasters believed that the age of lengthy …

Long-Form Content May Boost Ranking Read More »

Why Do I Need a PR Company?

Boston Web Marketing utilizes public relations strategies to help businesses increase their visibility and manage their reputation online. A full-service web marketing company also offering search engine optimization, search engine marketing, social media optimization and website design, we’ve provided our PR services to organizations across a wide range of industries and sizes. Who: Public relations is the …

Why Do I Need a PR Company? Read More »

Local Search Voted Most Powerful for Local Businesses

BrightLocal recently conducted their annual “Local Clicks & Calls” survey to find out which digital marketing channels generate the most traffic, phone calls, and return on investment for local businesses. This survey is used to gain insight on where local businesses should allocate marketing time, energy, and budget. Results from this survey show that organic …

Local Search Voted Most Powerful for Local Businesses Read More »

What is a Google Adwords Dynamic Callout Extension?

Google Adwords announced via a G+ post that they will be adding another extension to Adwords. The new extension, called Dynamic Callouts, will automatically generate callout extensions based on the most important information about your business. Google said this about the new feature: Dynamic callouts are generated based on the information on your website, helping …

What is a Google Adwords Dynamic Callout Extension? Read More »

What’s the Most Effective Digital Marketing Channel?

In recent studies, statistics confirms that email marketing is dominating the digital marketing channels for both small and large businesses. Not only is email marketing tactics bringing in big-time results for businesses, but this method is also giving more bang for their buck! Here are 3 reasons why email marketing is the king of digital …

What’s the Most Effective Digital Marketing Channel? Read More »

Repeated Violations on Google Webmaster Guidelines

It was announced by Google’s Search Quality Team that Google will serve harsher penalties and take further action on those who get caught repeating violations on Google Webmasters Guidelines. They might take further actions against your site or make a successful reconsideration process challenging to attain. Google is specifically talking about manual actions from Google’s …

Repeated Violations on Google Webmaster Guidelines Read More »

Contact Us Today!