Those employed in the public relations industry are often asked the question, “So, what is PR?” Once you’ve explained this, the next question arises, “That’s the same as media relations, right?” However, public relations is a bit different than media relations. According to the Public Relations Society of America, public relations is “…a strategic communication …
So, you’ve decided you need AdWords to reach more customers online. When it comes time to selecting a campaign type, you’re afforded a few different options: Search Network Display Network Search Network with Display Select In order to decide which campaign type is right for you, you’ll need to answer a few questions about your …
Moz’s annual SEO survey of local search specialists is a useful resource for the industry, for Google, and for SMBs. The 2015 data is as rich as ever, and definitely worth a look. Here are some key takeaways: The influence of Google Plus/Google My Business is effectively nil. Google is not displaying Plus profiles on …
Moz’s 2015 Local Search Ranking Factors Survey Results Read More »
Whether you are looking for a Public Relations (PR) job or managing PR for your company, you’ve most likely come across stories about life in the PR Word. Before you jump into this industry, it is incredibly useful to know what is true and what is a myth. Here are some common PR misconceptions every …
Content may be king, yet long-form content is omnipotent. We’re all familiar with the phrase “content is king,” but did you know that you could boost your search engine ranking by increasing the length of said content? With the onslaught of mobile devices and more people using mobile search to access information they deem important, webmasters believed that the age of lengthy …
Boston Web Marketing utilizes public relations strategies to help businesses increase their visibility and manage their reputation online. A full-service web marketing company also offering search engine optimization, search engine marketing, social media optimization and website design, we’ve provided our PR services to organizations across a wide range of industries and sizes. Who: Public relations is the …
Press releases will help spread your company’s news which is a valuable benefit in marketing, however, a lot of people don’t know how to write a press release. Here are the top five mistakes that you will want to avoid. 1. Know Your Audience – When a company releases a new product or reaches a long …
5 Mistakes to Avoid When Writing a Press Release Read More »
Recently, Google announced that they are in the midst of launching a much awaited feature in AdWords. The feature will have the option to create and target certain audiences generated from email lists provided from advertisers. The feature, named Customer Match, allows advertisers to bid and produce custom ads that are personalized to customer segments …
Google Announces New AdWords Feature: Customer Match Read More »
Link inefficiencies refer to existing pieces of content that are link worthy but are not being linked to. There are several steps you can take to capitalize on the opportunity to get more value out of your content. 1. Generate Compelling Blog Content If your last few blogs refer to company news, conferences that your …
comScore just released their 2015 US Mobile App Report which analyzes different aspects of mobile apps such as popularity, usage and location of mobile apps. One important statistic that we have drawn from this report is that Google Search is the 4th most popular app in terms of unique visitors. While much attention has been …
BrightLocal recently conducted their annual “Local Clicks & Calls” survey to find out which digital marketing channels generate the most traffic, phone calls, and return on investment for local businesses. This survey is used to gain insight on where local businesses should allocate marketing time, energy, and budget. Results from this survey show that organic …
Local Search Voted Most Powerful for Local Businesses Read More »
Google Adwords announced via a G+ post that they will be adding another extension to Adwords. The new extension, called Dynamic Callouts, will automatically generate callout extensions based on the most important information about your business. Google said this about the new feature: Dynamic callouts are generated based on the information on your website, helping …
What is a Google Adwords Dynamic Callout Extension? Read More »
In October of 2013, Google began testing ads that would appear on the top and bottom of email messages. These ads were known as Gmail Sponsored Promotional Ads and were in the beta phase of development; based on a cost-per-click basis. As of earlier this month, now referred to as Gmail Ads, Google has rolled …
Gmail Ads Becoming Standard in Google Adwords Toolbox Read More »
We’ve done many blogs and FAQs on schema markup, covering what schema is and what it does, how it differs from rich snippets, and a strange interaction between non-schema rich snippets and Google’s own tags on Google SERPs. But like most subjects in the SEO industry, there’s so much more to know. Schema markup offers …
How do I decide what schema markup to include on my site? Read More »
The Facebook Pages Manager app is a stand alone app to manage your Facebook business pages. You can manage up to 50 different pages through your smartphone or tablet. It lets admins connect with their audience and keep up with activity on multiple Pages, all in one place. Here are some features of the app: • …
Notice something different the last time you searched for a local business? You’re not alone. As documented by Jason Decker of Search Engine Land, Google has made several changes to the way in which it displays results for local businesses. The changes, which have been noticed on both desktop and mobile searches, are not so much …
In recent studies, statistics confirms that email marketing is dominating the digital marketing channels for both small and large businesses. Not only is email marketing tactics bringing in big-time results for businesses, but this method is also giving more bang for their buck! Here are 3 reasons why email marketing is the king of digital …
What’s the Most Effective Digital Marketing Channel? Read More »
It was announced by Google’s Search Quality Team that Google will serve harsher penalties and take further action on those who get caught repeating violations on Google Webmasters Guidelines. They might take further actions against your site or make a successful reconsideration process challenging to attain. Google is specifically talking about manual actions from Google’s …
Repeated Violations on Google Webmaster Guidelines Read More »
Social media has become an everyday thing in most of our lives. Because of this, the different platforms offered, have become a powerful marketing tool for businesses everywhere. An important aspect to gain followers on social media is to connect and engage with influencers on various websites. Influencers are the people that are going to …
While many people understand that links from other sites are an important signal for Google’s ranking algorithms. It’s also important to recognize the importance of internal linking and how this influences the way search engines will index a page. One of the major influences is the navigation menu. For example, if all your pages link …
