Month: August 2015

Optimizing Images for SEO

While many believe that SEO is strictly implementing keywords and incorporating healthy backlinks, there’s much more to it. Search engines are taking several factors into account when it comes to page rank, including page load time and domain authority. If you’d like to take your SEO knowledge to the next level, consider image optimization. Google …

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Moz’s 2015 Search Engine Ranking Factors Data

Moz.com released their latest survey results for search engine ranking factors. The 2015 edition is their largest ranking influence estimation project to date. There are two general data sets available. The Correlations data set shows the approximate influence of certain factors in a page’s ranking, as measured across 16,521 Adwords-suggested queries from early May 2015. …

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Google Restructures as Alphabet

Yesterday, Google laid out its plans for an upcoming corporate restructuring. Google will become Alphabet, which, according to Google CEO Larry Page, will essentially be “a collection of companies”. Different facets of Google will become their own companies under Alphabet, with Google being its largest. Other companies now under Google, but far removed from the internet, will …

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How will Google’s latest update to its local search queries affect your business?

When searching for basic queries or local businesses in your area, you may find something has changed with the amount of local businesses that are being displayed by Google. What used to be a list of seven different businesses, the Google local pack now displays just three different businesses along with a map of where those …

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What Should I Do About Low-Quality Backlinks?

Backlinks remain an important part of the formula for a successful SEO campaign. High-quality backlinks help Google and other search engines recommend your website over others. Conversely, low-quality and spammy backlinks can seriously hinder your performance in search. Released in 2012, the Penguin algorithm continues to penalize websites with links from spam websites or otherwise …

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Non-Mobile-Friendly Websites Vanishing From Top Google Results

Back in April, Google’s Mobile-Friendly Algorithm rolled out after sending thousands of companies in a state of panic making the necessary changes to their websites. It’s been months now and there are still websites that aren’t meeting the Mobile-Friendly Algorithm. Recently, Moovweb followed 1,000 significant e-commerce keywords for a variety of industries to see if …

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How to Get More Value Out of Your SEO Landing Pages?

Landing pages are a key element when it comes to improving your website’s SEO performance. However, startups, entrepreneurs and even the most recognized companies struggle with identifying exactly how to create a high-performing landing page. First and foremost, it’s essential to identify where you stand in rankings and which pages you would like to tackle …

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Can Microsoft & AOL Compete with Google & Facebook?

AOL and Microsoft have recently paired up to combine their strengths and become an advertising supernova. AOL will soon be taking control of the management and sales of display and mobile, as well as video ads on Microsoft ads around the globe. Microsoft’s Bing will displace Google as the engine powering the search results and ads …

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