In the SEO world, writing blogs and pushing out content is crucial. It is important for search engines, visitors on your website and building upon your social media accounts. After writing your informative and riveting blog, you should be sure that it gets shared online so everyone that follows you has the opportunity to read …
How Can I Most Effectively Share My Blog Post on Social Media? Read More »
Getting your content on page 1 is a huge step in getting it seen. An engaging title is another way to improve your content’s clickthrough rate. But unless you’re running focus groups, it’s hard to have data ahead of time that shows which title is the most engaging. Well, now there’s a way to do just that. …
Improve Your Ad & Article CTR: Test Titles with Title Tester Read More »
A great way to promote your company or brand is through blogging. Studies have shown that companies received 80% more new visits and 6 times more traffic with over 200 blog posts. New visits, through blog posts, can be acquired through the following: Referral links Organic search Direct links Email Typically, after a blog is …
Adwords dynamic structured snippets are lines of text generated through Adwords and inserted into ad copy. The dynamically generated ads use content from your landing pages to create the snippets. According to Google, the snippets attempt to achieve the following: Whether it’s a list of shoe brands or the number of nonstop flights to New …
Many people know the importance of social signals when it comes to online marketing, but do these various social sites have an impact on Google’s organic rankings? Google has been back in forth on this question over the past few years. John Muller addresses this issue in Google’s latest Webmaster Hangouts saying, in simple terms, …
Do Social Signals Have an Impact on Organic Rankings? Read More »
As time goes on and you’ve gotten the hang of email marketing and all its quirks, it is important that you begin tracking your efforts alongside your current goals (referrals to your business, website traffic and direct sales). In addition to these efforts, there are four other foundational metrics that you should measure in order to …
Ever since the “Mobilegeddon” update from Google earlier this year, we understand the importance of having a website that is “mobile friendly” and the role it plays in digital marketing. The three different configurations of mobile sites are responsive, adaptive, and the traditional mobile sites, but does Google favor responsive sites over the other two …
Does having a responsive web design affect your ranking? Read More »
Here at Boston Web Marketing, we’re always on the lookout for new and exciting changes to Google’s user interface (UI) on both desktop and mobile. One of Google’s latest updates is to their mobile image search interface, which now includes large, tap-friendly buttons for image search filters. A Google spokesperson recently confirmed this change is permanent so, …
Google Confirms New Image Search Filters for Mobile Users Read More »
If you haven’t done so, claim your name on all social media websites. If your name has already been claimed, find the next practical variation of it. You want to make sure that your information is accurate and consistent on all websites. To flood out any complaints or negative mentions from customers, overflow search engines …
The need for having a website that displays properly on desktop computers, tablets, and mobile devices is becoming increasingly important. Long gone are the days where one surfs the Web or completes searches on just one device. When searching for a product or service, a large portion of Internet users actually start their search on …
Starting back in May, Google began to show tweets in their mobile search results. Since then and earlier in the month, they experimented a little bit with displaying tweets in desktop search results. The latest update in this new integration is that Google announced, they have officially expanded twitter content into their Google desktop search …
Tweets Integrated Into Google Desktop Search Results Read More »
Bing Ads’ new feature is the “notify me”, which automatically emails campaign alerts. Earlier this summer, Bing Ads announced automated rules in the interface. With these new capabilities Bing now has the ‘notify me when’ feature which allows the option of scheduling automated email alerts about what is going on in your campaign. This new button is …
This month, Google released a new change which updated top local search results, called the “local pack” (often deemed as “Google’s 7-pack”), where company Google+ listings would be displayed in search results. This new change went from displaying seven company listings to three. With the new local pack, phone number and address have been removed …
It has been months since Google’s mobile friendly update and some websites are still feeling the impact of Mobilegeddon. Back in April, Google rolled out its Mobile Friendly Algorithm. This algorithm penalized non-mobile friendly sites from Google’s search results, and many sites are still trying to recover. If months later you are still feeling the impact of …
Google has recently updated its mobile search listings by adding an additional search ad at the top of each search result. Now search queries are given three ad results instead of just two ad results. The change to mobile search results is expected to impact the performance of paid search advertisements and mobile search traffic for …
Google showing more Ads in Mobile Search Queries. Read More »
In a recent report conducted by SimilarWeb, results have proven that Wikipedia is showing both sudden and massive drops in traffic from Google’s organic search results. Co-founder of Wikipedia, Jimmy Wales, argues that there is no sudden decrease in traffic but this has actually been a slow, long-term problem. While Wikipedia used to dominate the …
If you are managing a social media account for your business, this is a good tool to use. Who wants to be working 24/7 while also constantly posting articles, pictures or blog posts on Facebook? A good strategy is to gather a handful of posts and content that you want to post and schedule them …
Google is testing out a new feature that will allow users to expand sitelinks in mobile search results. Currently, mobile users are able to click on any of the pre-chosen sitelinks in search results, but the functionality pretty much ends there. With this new feature, mobile users can tap a down arrow to expand the …
Google Testing Expandable Sitelinks in Mobile Search Results Read More »
The online search arena has been dominated by Google for a long time now. If you’ve got a limited amount of time to spend on your SEO efforts, you may fall back into focusing solely on tailoring for Google’s algorithms. The prudence of doing this may be shifting, courtesy of Bing. Google’s not going to …
How much effort should I spend optimizing for Bing? Read More »
It was announced yesterday by Google that if you only have a mobile site, it will rank fine with the desktop Google search results. After the last Google mobile-friendly update, it was a well-known fact to the public that not having a mobile-friendly website will negatively impact your websites rankings. Now John Mueller from Google …
Mobile Only Websites Works for All Google Search Results Read More »
