Month: July 2015

How Do You Identify Click Frauds on Your Ad Budget?

Marketers know today that PPC advertisement is an effective method and tool to drive traffic to your website but also you have a higher search visibility and consumer conversion.  A targeted PPC campaign can be an ideal way of boosting your online traffic, it is still vulnerable to fraudulent activities from unethical marketers that will …

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New Improvements on Bing Maps Bring Search Related Enhancements

Last week, Bing rolled out with a new version of Bing Maps. Although Google has had these features on Google Maps, Bing’s new search feature is seeing a number of improvements. What has improved?   Bing Maps now uses the same search engine as Bing.com, providing users with more relevant results and more in-depth information …

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Google Search Console to Notify Fewer People of Typical Webmaster Notification

Gary Illyes of the Google Webmaster Trends Analyst Team announced yesterday that the Google Search Console, formerly known as Google Webmaster Tools, will change how they send messages and to whom the messages will be sent. The change will only impact the average type of message and not how Google sends notifications to webmasters or …

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Google: Penguin Update Months Away

According to Google’s Gary Illyes, an update to the Penguin algorithm is still months away. The member of Google’s Trends Analyst team made the announcement this past weekend via Twitter. Google most recently updated the backlinks algorithm in October 2014 when it released version 3.0 (which affects about 1% of search queries). Penguin 1.0, designed to reward …

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How Can I Add Social Media Icons Without a Plugin or Images?

Social media icons are one of those “above the fold” checkboxes for websites in most every industry. If you’re using WordPress, or virtually any other major CMS, there is likely a plugin available that will insert social media icons onto your pages. If there’s not, you might use image files of the appropriate logos to …

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Helpful Tips for Local SEO

Your website is the center of your online marketing, knowing the basics when it comes to individual locations for your local SEO is your best bet to thrive. Here are common website issues for businesses engaging in local SEO. Not having location pages can hinder your local SEO, when creating location pages ideally each store should …

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How to Keep Track of Your Local Citations

Local citations are listing sites that give you both local authority and backlinks. Citations are important for helping search engines find and crawl your website, giving your website credibility, and providing name-address-phone number (NAP) information to local search engines. The key to having great local search results is to have local citations with consistent information. …

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Linking Techniques That Will Help Get Your Content Discovered

Content marketing goals should drive your content marketing practices and techniques. Sometimes, content marketers lose sight of their goals and fail to have the correct perspective on the techniques which allow the content to get found. Links are a major part of content marketing because they do the following: Content must be linked and have …

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Can Social Check-Ins Help My Local Business Grow?

If you’re a local business owner, you have hopefully discovered the value of social media. Beyond engaging with customers through posts, tweets, hashtags, and likes, many social media networks – like Facebook and Yelp – also utilize social “check-ins.” Social check-ins allow users to share their whereabouts with their network and offer tips, reviews, pictures, …

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Google Says Redirects are Fine; Don’t Need to Change Backlinks to HTTPS

Many webmasters and site owners switched from HTTP to HTTPS following the HTTPS algorithm, which gives HTTPS sites a small boost in rank. This led many webmasters to question whether they need their backlinks to include the “S” in the URL. Gary Illyes of Google said that redirects are fine for this problem: “if your …

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Why do some websites rank higher when they’re not optimized?

Click-Through Rate Part of Google’s algorithm is assessing your click-through rate (CTR). It analyzes it as a percentage, based on the number of clicks you obtain from the over-all number of users searching for a specific keyword you rank for. The higher your percentage, the more alluring you are compared to others. The higher your …

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