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Day: July 7, 2015

Google Says Redirects are Fine; Don’t Need to Change Backlinks to HTTPS

Many webmasters and site owners switched from HTTP to HTTPS following the HTTPS algorithm, which gives HTTPS sites a small boost in rank. This led many webmasters to question whether they need their backlinks to include the “S” in the URL. Gary Illyes of Google said that redirects are fine for this problem: “if your …

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Why do some websites rank higher when they’re not optimized?

Click-Through Rate Part of Google’s algorithm is assessing your click-through rate (CTR). It analyzes it as a percentage, based on the number of clicks you obtain from the over-all number of users searching for a specific keyword you rank for. The higher your percentage, the more alluring you are compared to others. The higher your …

Why do some websites rank higher when they’re not optimized? Read More »

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