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Month: July 2015

Google Testing New Ad Format for Home Service Professionals

Google is testing a new ad format that improves the user experience for searchers looking for home service professionals in their area. Starting with plumbers and locksmiths in the San Francisco area, the new feature allows homeowners to qualify professionals before deciding which to contact. The home services ads, currently in beta, display the home …

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New Google Maps Feature

Google announced new features for the Google Maps app on Google Plus this week. Google Maps app on Android devices can now look up a business and see its popular times by day and hour. By using this new Google Maps feature, you will be able to know when a location or business like a …

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How to Allow Google to Crawl your WordPress Site’s CSS and JS Files

Many webmasters have been receiving a similar message from the Google Search Console over the last few days: Googlebot cannot access CSS and JS files on [your website] The message explains that Googlebot cannot access the CSS or Javascript files on your website, which may negatively affect your search rankings. The Google Search Console message explains …

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Where should I be looking for helpful social media stats in Google Analytics?

Sometimes the best way of knowing how well you are doing on social media is to just look at your Google Analytics statistics. If you have this feature encrypted into your website, you should be able to see how you are engaging with your audience and what you can do to improve your social media …

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Google to Shut Down Unverified Google+ Pages Week of July 27th

G0ogle will begin shutting down unverified or unresponsive Google+ Local pages starting next week on July 28th. Google recommends to verify your Google+ Local pages as soon as possible to prevent your business from being removed from Google Local results. This clean-up will be helpful to business with unverified duplicate Google+ Local pages that they …

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How Can I Optimize My Website to Reduce Bounce Rate?

My previous article about reducing bounce rate focused on design issues. Keeping your text legible against its background (especially images), not hijacking your user’s preferences, and keeping your pages focused– both in terms of content and layout. These are all about the presentation of your web pages, and how to keep them appealing to site …

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Google Panda 4.2 is Rolling Out

After waiting almost 10 months, Google’s Panda 4.2 is finally here! Google announced that the refresh started this past weekend, but it will take months to completely roll out. As a quick reminder for those that forgot, Google Panda is an algorithm designed to lower the rank of “low-quality” websites. Google updates and refreshes Panda …

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