Not a lot of people know but Google is actually tracking your location and saving all the data. This is how Siri knows where you work and where you call home. This may seem like an invasion of privacy to a lot of people so luckily, you can turn location history off but it is …
How Do I See My Location History on Google Maps? Read More »
Google is testing a new ad format that improves the user experience for searchers looking for home service professionals in their area. Starting with plumbers and locksmiths in the San Francisco area, the new feature allows homeowners to qualify professionals before deciding which to contact. The home services ads, currently in beta, display the home …
Google Testing New Ad Format for Home Service Professionals Read More »
Google announced new features for the Google Maps app on Google Plus this week. Google Maps app on Android devices can now look up a business and see its popular times by day and hour. By using this new Google Maps feature, you will be able to know when a location or business like a …
Images are a core part of engaging web design, and engagement is what keeps people interest in your page/email, and thus your business. Drop that bounce rate, increase your pages viewed per visit, and increase your email open rate. It’s said that a picture is worth a thousand words. A great picture is worth a …
How Can I Find Free Quality Images for My Website & Emails? Read More »
Quality Score for keywords will now be reported differently in Adwords, according to a recent announcement from Google. Google has made it clear that it will not impact ads, rankings or CPCs directly. The new reporting change will only be on the front-end and will not impact the ranking algorithm of your ads in Adwords. …
Google Changes Adwords Quality Score for Keywords Read More »
Many webmasters have been receiving a similar message from the Google Search Console over the last few days: Googlebot cannot access CSS and JS files on [your website] The message explains that Googlebot cannot access the CSS or Javascript files on your website, which may negatively affect your search rankings. The Google Search Console message explains …
How to Allow Google to Crawl your WordPress Site’s CSS and JS Files Read More »
Sometimes the best way of knowing how well you are doing on social media is to just look at your Google Analytics statistics. If you have this feature encrypted into your website, you should be able to see how you are engaging with your audience and what you can do to improve your social media …
Where should I be looking for helpful social media stats in Google Analytics? Read More »
According to Alexa and SimilarWeb, YouTube is arguably the second largest search engine and third most visited website. Google recently announced that there has been a significant increase in users who are utilizing Youtube as a search engine. In fact, “how to” related searches have been increasing each year on YouTube by 70%. Included by …
Search volume is slow for most businesses from the beginning of June until mid-August. Why you ask? Because with kids out of school, weary workers on vacation, and everyone looking to enjoy fun in the summer sun, search volume on almost all platforms declines. It’s likely that this seasonal summer slump will make meeting your monthly …
How to Boost SEM Conversion During the Summer Slump Read More »
It was reported about a week ago that Apple updated their App store search ranking algorithm. Not much is known about what the changes targeted specifically, but many companies with multiple apps available in the app store have reported a change in rankings for their keywords. At this time, only a subset of iPad & …
Apple Updates App Store Search Ranking Algorithm Read More »
Understanding Your Reader Knowing your reader is crucial in building a community around your blog. By knowing them, you’ll identify how to solve your readers’ problems & tempt them to come back. Listen to your reader by checking Google Analytics, creating surveys or building personas. A great way to hear back from readers is having …
How do I build a community around my blog posts? Read More »
G0ogle will begin shutting down unverified or unresponsive Google+ Local pages starting next week on July 28th. Google recommends to verify your Google+ Local pages as soon as possible to prevent your business from being removed from Google Local results. This clean-up will be helpful to business with unverified duplicate Google+ Local pages that they …
Google to Shut Down Unverified Google+ Pages Week of July 27th Read More »
My previous article about reducing bounce rate focused on design issues. Keeping your text legible against its background (especially images), not hijacking your user’s preferences, and keeping your pages focused– both in terms of content and layout. These are all about the presentation of your web pages, and how to keep them appealing to site …
How Can I Optimize My Website to Reduce Bounce Rate? Read More »
After waiting almost 10 months, Google’s Panda 4.2 is finally here! Google announced that the refresh started this past weekend, but it will take months to completely roll out. As a quick reminder for those that forgot, Google Panda is an algorithm designed to lower the rank of “low-quality” websites. Google updates and refreshes Panda …
Everyone knows how important it is for a business to be active on social media. But what some businesses are missing out on are the benefits of the multi-platform use of social media. Each different social media platform offers another unique benefit to your business. The way consumers are using social media & interacting with …
How Do I Capitalize On Multi-Platform Social Media? Read More »
There are a few tricks of the trade when it comes to Tweeting. Some businesses feel a lack of interaction between their followers and what they are Tweeting out to them. There are a few simple tips you can take as a business owner to get more retweets from your audience and gain new followers! …
When you think of a comic convention, you probably picture thousands of comic, costume, anime, and toy enthusiasts frenetically weaving through crowds in the massive convention center hall. A closer look will reveal hundreds of local business owners working endlessly to make their name known among their competitors. The attendees of this month’s 2015 San Diego …
Google’s John Mueller has recently published on the Google Webmaster Central Blog about how Google is planning on handling new Top-Level Domains (TLDs). The reasoning for the blog post was due to the overwhelming number of questions and misconceptions that the webmaster community have shared in regards to how Google will be treating new TLDs …
Many webmasters & marketers are concerned because of the new bug in Google Webmaster Tools. The bug is causing big declines in the amount of indexed pages that are shown in the Google Sitemaps report. There are many cases of hundreds of pages being shown, but no longer being indexed by Google. Google has confirmed …
When it comes to AdWords, you want to be sure you’re incorporating relevant, conversion-driving keywords into your campaigns. It doesn’t make sense to bid on keywords that have little to do with your products or services, or those that are unlikely to help you achieve your marketing goals. After deciding upon a list of keywords …
