About a week ago, Google penalized the local service directory site Thumbtack for unnatural links to their site. The owner of the company confirmed that the site had received a manual penalty, and would take the proper steps to reverse the penalty. The manual penalty most likely came because of an email sent out by …
Google revealed on June 11, 2015 that a new randomized poll will appear on the Google Maps app when viewing a familiar Google Place listing. Using a simple Google+ post, they revealed that these polls will occur as a simple yes or no question of “useful details to better help you decide where to go.” Whether …
Google mobile search now knows where you are, what you are looking at, and can answer your questions based on your location. For example, you can ask Google “What time does this restaurant open?” or “How tall is this church in front of me?” or even “Call this conference center” and it will give you …
While you need to create & maintain a Google AdWords account for a successful PPC performance, that’s not all it takes. Having a solid built website is becoming a progressively important part of PPC achievement. The follow are some elements that will affect your PPC performance. Conversion Rate Optimization It is pretty evident that having …
Why Websites That Aren’t Optimized Rank Higher on Google? Have you ever thought to yourself why some websites rank high on Google when they are not optimized or have backlinks for search engines? There are a few things to consider and analyze: Click-Through Rate – The higher the percentage the more appealing your website will …
Why Websites That Aren’t Optimized Rank Higher on Google? Read More »
Most companies that are looking to be found online or that are using SEO services will at some point create a Yelp page. Yelp is a very popular search engine where users can read & write reviews about particular industries and companies that they have had experiences with or ones that they are interested in …
Typically, search queries were written in the form of short, key phrases and keywords. People are now relying on longer queries to find what they are looking for which increases trend demands action on the part of search marketers. So why is this? The way that Google is now interpreting user queries has driven the …
IOS users who use the Google app are now able to find content that exists in other IOS apps. According to Search Engine Journal, The few apps that were selected to use this Google feature are Eat24, Huffington Post, Free Dictionary, OpenTable, Pinterest, Yellow Pages, SlideShare, SeatGeek, TapaTalk, YouTube, and Zillow. Google is trying to …
IOS Devices Are Capable of Indexing App Content on Google Now Read More »
For businesses with multiple social media pages, it may be tedious to log into all your social media accounts to provide an update to your customers. For certain industries like restaurants and food trucks, linking your Facebook & Twitter account will make it easier for you to provide live updates to your customers. Linking your …
Google is well-known for constantly improving its search experience and making it user-friendly as possible — especially on mobile devices. While “Mobilegeddon”, by and large, failed to live up to the hype, Google is certainly dedicated to optimizing its products for mobile devices. Consistent with this dedication to a seamless mobile experience is the experimentation of more images …
Google Experimenting With More Images In Mobile Results Read More »
I’m so glad you asked! Those of us in the SEO world are very careful to not excite the wrath of Google, but those less acquainted with the field may be left asking, “Why?”. It’s tempting to think, “Maybe I can get away with it for a while, get a huge boost, and then when …
How Bad is a Google Penalty, Really? Costs of Black-Hat SEO Read More »
Yahoo has announced new changes within its products and services including shutting down Yahoo Maps by the end of this month. After an eight year run the company has decided to shut its maps site down. The map service will not be going away completely, other services including its search engine and Flickr will still …
Direct traffic spam has been plaguing many Google Analytics accounts. You might have direct spam traffic if you see large spikes in direct traffic where the majority of the traffic are new users, have a 100% bounce rate, and page depth of 1. This spam traffic can be detrimental to analysis of your web traffic …
Content is an essential part of SEO, whether it’s for links, conversions, education or any number of reasons. Let’s focus on content that drives awareness of your brand. One way to measure awareness is by looking at new visitors that a piece of content attracts using Google Analytics. Other measures include social shares and links. …
First, a very short primer on filter formatting. Filters need to be written in “regular expression”. Google has a primer on regex, and there’s a wiki page on it in case you care to get a little more. In regex, full-stop characters (periods) function as wildcards– they match any letter, number, or symbol the way an asterisk typically …
Filtering Ghost Referral Spam Via Advanced Segments Read More »
After months of rumors, the 70 million+ user social media network Pinterest has officially announced that they will be allowing vendors to stick a ‘buy it’ button on items they post onto their Pinterest boards. This is a great step forward for businesses who sell their products online. The way Pinterest works now makes it tedious for …
According to Google’s Gary Illyes, the next Panda algorithm update should be coming in the next two to four weeks. This is more of a “data refresh” compared to a complete algorithm change. Google updates its algorithms regularly to keep data fresh and to use the qualitative and quantitative data they have collected to continually …
It’s common for businesses to own multiple domains for various purposes. One of them is to have an easy-to-remember URL for use in a marketing campaign. Using call-eric.com is going to be more effective than using my full example URL: erics-example-urls.com, for a few reasons. The former is easier to remember and looks cleaner on …
Two Ways of Tracking Traffic from a Redirected URL Read More »
Currently, a little more than 60% of emails are being opened on mobile devices, but most people will just delete it if it isn’t optimized properly. If you’re wondering why your emails aren’t being read, we’ll provide some insight and how you can change that. 1) Getting People to Open the Email In most email …
SearchEngineLand has been releasing and updating an “SEO Periodic Table” for the past several years. The periodic table organizes all of the “elements” of SEO that must be hit to have success with search engine optimization. The periodic table is a helpful resource for people that are new to SEO. Similar SEO strategies are organized together; …
New Periodic Table of SEO Success Factors Released Read More »
