To ensure you’re getting the most out of your website data, we’re providing a checklist for using Google Analytics. Ecommerce Tracking If you have an ecommerce business, you should make sure your conversion tracking it enabled. This tracking shows reports of revenue, categories & product sales. This is valuable because it analyzes where visits are …
Googles search engine is forever changing. Whether it be an updated algorithm or a newly integrated asset into searches, they are always trying to make the search process as easy and quick as possible. In addition to its latest mobile algorithm, Google has announced mobile users can access their “favorite websites” through a sliding carousel. …
Ad Extensions are great way to expand upon your ad text and headline, while drawing in additional customers. Although they are considered optional, it is a best practice you use as many extensions as possible in order to entice potential customers to click on your ads. “Manual” Ad Extensions fall into the following categories: App …
How Can Ad Extensions Help my AdWords Campaigns? Read More »
If you are not monitoring your brand’s social media presence you are missing out. Social media is one of the most useful ways to communicate directly with your consumers, and listening to what they have to say is a very important aspect of that. You should be using social media as a conversation with your …
During Yahoo’s annual shareholders meeting, Chief Executive Officer Marissa Mayer, announced a partnership with Oracle in an effort to get more people to use the Yahoo search engine as their default. Starting this month, any user who downloads or updates Oracle’s Java software will be prompted to set Yahoo as their default search engine on …
Java update prompting users to set Yahoo as their default search engine. Read More »
Google has finally dropped Emoji’s from appearing in Google Search Results on the desktops but also in mobile search results listing page. The emoji’s were added in Google desktop search results back in April while it has been on their mobile search results for years. They initially started this since big companies like Expedia began …
One of the most important decisions when setting up a blog is where you should host it. If you make the incorrect decision, you may not reach your expected SEO benefits. However, if you do this right, you may immediately see incremental visits that you might not have seen without the blog. The 3 Main …
If there has been one buzz word for Google over the past few months, it has to be “mobile.” The search engine leader sent the SEO and web design industries into a frenzy when it announced that the mobile-friendliness of a website could directly impact search results. Commonly referred to as “Mobilegeddon”, the update did not even …
It’s becoming more and more common that online business directories are stuck behind what I like to call the “Yext Wall”. The Yext Wall is the giant barrier that paid business databases like Yext erect between those of us trying to complete an individual listing on a business directory, and Yext’s central database, which now …
Two Quick Tactics for Completing Paid Listings for Free! Read More »
Now there is a new way for publishers to get more followers on Facebook with their new feature, Author Tags. People who found a piece of content on Facebook by an author can now easily follow these authors. Author tags are a web development tool that connects the byline of story preview in the News …
How Do You Grow Your Audience Using Author Tags on Facebook? Read More »
Cost-per-click prices are not created equal across the country. While some states have developed into affordable bargain states for PPC, others have average CPCs that are much higher than the rest of the country. According to Larry Kim of Wordstream, these are the five most expensive states for PPC: Alabama (78% more expensive) West Virginia …
Last week Google updated their core search algorithm, as mentioned on searchengineland.com Google mentioned,” This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board.” Google also mentioned it is not related …
Google Update Benefiting News & Magazine Websites Read More »
A majority of businesses are seeking new ways to establish an online web presence and boost brand awareness. Advertising with TV, print and radio has fallen short these days as more and more people are relying on the internet. In order to connect with customers and gain a loyal following, it’s crucial for business owners …
Are you noticing a lack of interaction between you and your clients no matter what you try offering on your website? Sometimes changing the direction in which you are going can help. Here are a few helpful hints on how you can help increase conversions on your website. Make it easy for your potential customers to find what you …
Whether you own a brand new company with no online presence or have many years of experience in your industry and need a competitive edge, SEO (Search Engine Optimization) is the best marketing technique for dramatically increasing your web exposure, engagement, customer conversion, and overall revenue. Though more and more focus is placed on social media as …
It has been confirmed that there was an update to Google’s core search algorithm yesterday. According to a statement from Google that they sent to searchengineland.com,” This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on …
When you are managing multiple websites, it can be difficult or irritating managing all the different types of social media accounts. Using Jetpack’s “Publicize” feature can help in sharing your WordPress blog on multiple social networking websites such as Facebook, Google+, Twitter & more. To auto share your blog, use the following steps: Log into …
Earlier this month, Gary Illyes from Google said a Panda update would be rolling out within the next 2-4 weeks. The recent shakeup in search engine results that people have seen this weekend is a separate issue, as confirmed by John Mueller in today’s Webmasters Hangout. Mueller also confirmed that we will be seeing a …
Google Panda Update Expected Within the Next Two Weeks Read More »
Have you ever showed up to your destination only to find that you drove all that way without knowing they were even closed? Google understands your frustration, which is why they are now going to (on Android phones) warn you if the business is closed or not before you begin your trip! The Google Maps app will …
Google Maps Now Warns You If Your Destination Is Closed Before Arriving Read More »
In the age of instant access to information and shorter attention spans, slow-to-load websites are a serious lead deterrent for many businesses online. From the user’s standpoint, one can only wait so long before jumping ship and visiting a competitor’s website. If your website takes more than a couple of seconds to load, you should consider diagnosing …
