Social media has evolved from a platform upon which users could connect with their friends to an extremely useful online marketing tool. Everyday, millions of potential customers are speaking their mind, very often about topics and news items relevant to your business. In a nutshell, the more people that talk about a given topic, the …
How Can I Take Advantage of Social Media Trends? Read More »
Ever since the roll out of the mobile-friendly algorithm update, Google has now made it clear that they will now use information from indexed apps on Androids as a factor in ranking for signed-in users who have the app installed on their mobile device. What does this mean? This means that moving forward, if you perform a Google search on …
After ten years of being known as Google Webmaster Tools, Google re-branded their name to Google Search Console. Google noticed that most users might not recognize themselves as “webmasters” now and believed by re-branding their name to Search Console in hopes of attracting new users. The name change was also to make sure not to …
From duplicate listings to sign-in difficulties and everything in between, many issues can arise while creating or managing a Google My Business (GMB) account online. Most business owners, marketers, SEO managers and the like spend unnecessary time troubleshooting their GMB issues or waiting for slow-moving Google processes that could take weeks. Luckily, there is an easy …
Phone Support Available for Google My Business Users Read More »
The most recent addition to Bing Ads is Bing Places for Business. This addition is looking to join businesses & local consumers. Bing Places for Businesses is offering possibilities for companies with chains with various locations, storefronts & services that conduct their trade at a client’s location. If hasn’t already done so, marketers can claim …
Bing Places Connects Clients With Local Businesses Read More »
Google has added a new mobile ad format for location-based searches, the top four paid business listings will now display with directions and a click to call link in a new “Nearby business” pack. Google Trends data states “near me” searches doubled within the past year 80 percent comes from mobile. This change will display …
Google Adds New Mobile Ad Format For Location Searches Read More »
Google Analytics is a required online tool for webmasters to track and analyze website activity. It is the first and most important step for optimizer’s, as monitoring traffic to a website, is crucial in concluding if SEO tactics are working. Besides simply looking through data, here are some of the more commonly missed assets and …
Things you may be Missing within Google Analytics Read More »
If you have previously disavowed links through Google’s disavow tool, you always have the option to change your disavowed filed. Reavowing a link is as simple as removing the link from your disavow file and then resubmitting the file. Here’s an example: #unnatural links to disavow domain: really-spammy-directory.com domain: spammy-directory.com domain: another-spammy-directory.com Perhaps one of …
An A record or address record controls where your domain or sub domain points. The ‘address’ refers to an IP address. For example, www.getfoundquick.com is pointed to the IP address 70.39.147.81. The A or @ record is one of the many records controlled in your DNS settings. It should looks something similar to this: The …
It seems that Google has made another update to their local search ranking factors this past weekend; many local SEO webmasters have noticed a pretty big shift in their search results. Remember the Google Maps Googlebomb update that hit local results late last week? If not, here’s a quick summary: local businesses were coming up …
Google and Twitter have finally reached an agreement regarding the indexing of tweets in real-time. The search engine leader will now display tweets in SERPS as they get posted. The agreement is a major breakthrough for businesses looking to get found for keywords in real-time, especially for those live tweeting events. The update is also very beneficial …
Sometimes you want to note when significant changes happened to your website, or to Google’s algorithm, in order to analyze how your traffic was affected. A convenient tool in the Analytics toolbox is the ability to add annotations to your graphs. Here’s how: Open one of your Google Analytics properties. Go to the ‘Reporting’ screen. …
How Can I Add Annotations to Google Analytics Graphs? Read More »
The disavow tool is a helpful Google Webmasters Tools feature that allows website owners to submit their site’s spammy links to Google in an attempt to remove the bad links from Google’s ranking factor. With poor links going to your site, Google may penalize you for spammy link farming. However, sometimes people that are novices …
Earlier this month Google’s result rankings has been changed due to its new assessment of content quality. The quality update was also dubbed as the “phantom update” since Google wasn’t acknowledging to anyone that there was a change occurring until this week. Turns out it wasn’t due to a Panda or Penguin update that this …
The Quality Update: Google Shakes Up Ranking Results Read More »
Bing has begun following the steps of Google by launching their own mobile friendly algorithm in the next few months. Bing has explained how they will determine if a web page is mobile friendly by adding a mobile friendly label on your website and what tools they provide to help webmaster ensure your website is …
Bing Announces Their Own Mobile Friendly Algorithm Update Read More »
Google will soon be getting rid of emojis in search results, in particular, for desktop users. A couple weeks ago, Google was displaying emojis and webmasters were adding them to their titles and meta descriptions to experiment and see if it would effect their click thru rates. Many other webmasters jumped on the band wagon …
Google Will Stop Displaying Emoji Symbols In The Search Results Read More »
Even if your company has excellent online exposure, a position at the top of search engine results pages, and a complex and informative website, few people will reach out to you for products and services if you cannot gain their trust. Beyond it’s power to drastically increase your company’s ability to be found online, SEO works to increase …
If you are thinking about expanding your business by obtaining a new location, but are worried about ruining your local rankings, don’t! Boston Web Marketing has put together a guideline for your SEO manager to follow during the transition. Make sure you are keeping the old domain & using 301 redirects from the old site …
How Can I Rebrand, but keep my Local Google Results? Read More »
Two months ago, while everyone was distracted by the run-up to Mobilegeddon, Google announced that they would be updating their definition of “doorway pages”, and adjusting their algorithm appropriately. They also published updated guidelines for SEO professionals and webmasters to follow. We’ve recently begun to see search results affected in a way that suggests this update …
Google’s Doorway Page Update Begins Affecting Search Results Read More »
Last month on April 21st, Google rolled out their mobile friendly algorithm. They are the first major search engine to include mobile friendliness in their mobile search ranking factors. Bing has just announced that they will be releasing their own version of the mobile ranking factors. Unlike Google who set a specific date for launch, Bing …
Will other Search Engines follow Googles Mobile Friendly Ranking Algorithm? Read More »
