Following the trend set by competitor FaceBook, Twitter updated its advertising tools on Monday, allowing marketers to pre-schedule and publish tweets directly from Twitter. Unfortunately, scheduling is only available to Twitter Business users. If you are a normal user and this functionality still appeals to you, there are many third-party social media management tools that can provide …
Gmail users can typically find call-to-action buttons within the subject line of an email. For example, if you’ve recently booked a flight to Hawaii, your airline may send you a confirmation email which includes an interactive way to view your travel plans. Schema on emails is incorporated the exact same way as schema on webpages—helping …
According to Twitter’s CEO, Dick Costolo, Twitter expects to have full search integration with Google in May. Currently, only a portion of tweets are being indexed by Google. By giving Google access to all public tweets, it is driving Twitter’s strategy of having a “total audience”. They want to make it possible for users to …
Twitter’s Full Google Search Integration Is Coming In May Read More »
As discussed in past blogs early in the year, Google with be integrating live tweets into their search results. This has been documented as another avenue to drive traffic for Search Engine Optimizers and businesses. Twitter CEO didn’t offer a specific date but said to expect a roll out in May. Details have been slim …
When are Twitter posts indexing into Google Searches? Read More »
On Monday, April 27th, Steve Morgan of SEOno reported that some rich snippet markup was displacing Google’s ‘mobile-friendly’ tag in Google mobile search results pages. While testing search results for a website, he noticed that the top result was not displaying the ‘mobile-friendly’ tag, though it was mobile friendly, and was outranking pages that were …
Rich Snippets Overriding Google ‘Mobile-friendly’ Tag Read More »
With users getting used to mobilegeddon there are a few things to consider when adapting to this new update. Clear & Concise Headlines Because you have limited space on a mobile format, you need to make your headlines count. You want to use compelling headlines to engage your audience & ensure that it’s something that will …
Kate O’Donovan of the Google Adwords team in Dublin, has confirmed that Adwords quality score will remain unaffected by the mobile algorithm change. Kate wrote the following in the Adwords help forum: “Remember this update will not affect your AdWords performance or your individual Quality Scores.” This is important for Adwords campaigns that are linking back …
Google Confirms Quality Score Unaffected by Mobile Algorithm Read More »
Before finalizing your disavow file, be sure to double check to make sure strong domain names are not in the mix with the poor ones! Be sure to carefully check each domain name to make sure, it is in fact, a weak and unnatural link. So before hitting that submit button, give the file one …
For the majority of firms utilizing Google AdWords and other PPC platforms, conversions are usually the ultimate goal. Whether it is a purchase, contact form submission, or phone call, you certainly want to be sure you are getting your money’s worth. While effective ad text and relevant keywords are certainly important in terms of increasing your …
With Google’s constant algorithm updates that are meant to help improve the user experience, do on-site SEO strategies matter as much as they used to? The answer is; YES. There is so much more to on-site optimization than just keywords, content and craw-lability. Below are a few tips on how to quickly leverage on-site optimization strategies: Click Image to Enlarge …
Many marketers dedicate a significant portion of their advertising budget on PPC to drive online sales but how much focus is placed on phone calls? Phone calls are some of the most overlooked leads in marketing. Though many focus on the internet as a primary form of communication, phone calls are still a driving force in …
Since last week’s new Google mobile algorithm rollout last week many wondered, how much of this will affect ranking on mobile search results. According to Searchmetrics there are notable winners and losers that are starting to roll in. This data was collected was based on a data point from Searchmetrics called Mobile SEO Visibility. This …
Who are the Winners & Losers of Google’s Mobile Algorithm? Read More »
A sidebar is not a complete necessity when creating a blog. If people love your content, more likely than not they will share it on social media. You don’t need a sidebar for this either since you can add social sharing button throughout your posts. So when will I need a sidebar? By incorporating a …
For some time now, Apple has been discussing adding public transit information to its mapping product and they’re getting closer! The company has had access to the transit information, but for reasons that remain unknown, hasn’t been able to add transit directions into Maps. The company is looking to hire a software engineer who will …
The day we have been waiting for is finally here; April 21st. Google’s Mobile Friendly Algorithm is to go into effect at some point today and will be rolled out throughout the entire week. Google’s mobile friendly algorithm is to affect sites that are not easy to navigate through on a mobile device. To check …
Fixing your Site for a Mobile Penalty and Who it May Affect Read More »
As you work through your local citations and listing sites, you will probably end up wondering how to attain more links to your website. There are a few tools that you can use to increase the link opportunities for your website. For one, you can always find more local listing directories for your site on …
Yesterday morning, Bing and Yahoo restructured their contract; while the basic framework remains the same, Yahoo now has more pull in determining which Ads are displayed on PCs. Under the old contract, Yahoo had to carry out Bing’s Ads for all desktop results, while having sole control over mobile ads, using the Yahoo Gemini Platform. …
For the past several weeks, much of the SEO world has been scrambling after Google’s announcement of its mobile-friendly algorithm update. Most web designers have a few options at hand for making their website mobile-friendly. Web designers may implement a totally new responsive design for their website, or create a dedicated mobile site for visitors. For businesses and other …
Many businesses serve diverse populations, and sometimes they must do so in different languages. Most of our SEO content is covered in English, but can be transferred to any other language. You have to optimize your site for what people are searching for, using their search terms. These tips are language-agnostic. But what if your …
How do I optimize for multiple regions & languages? Read More »
Yesterday we discussed the revamp that Bing recently did to their mobile homepage, and today we can start to expect a “Mobile Friendly” label to roll out for Bing mobile search results should any given site be mobile-friendly. As always, Google was first to implement this new update, and while that search engine is often …
Bing Quietly Adds Mobile Friendly Label to Mobile Search Results Read More »
