Google AdWords is very useful tool for gaining exposure and generating new leads for your business online. The overall concept is pretty straight forward — bid on keywords that are relevant your business, advertise your products and services using descriptive text and calls to action, and direct potential customers to corresponding pages on your website. On the …
At Boston Web Marketing we specialize in SEO or Search Engine Optimization, which consists of many factors and can bring about a variety of results for different companies. SEO can consist of content creation, social media, blogging, web design, and a myriad of different digital marketing techniques all of which work together to reach your …
How Can I Use SEO to Maximize Search Visibility? Read More »
Last week left many Adwords users up in arms about a sudden drop in their keyword quality scores due to a bug that appeared unexpectedly. However, in true Google fashion, experts went to work immediately in order to correct the issue and ensure all users that their quality scores would be rightfully restored. Yesterday, March …
Google Confirms Adwords Quality Score Bug is Fixed Read More »
Rome wasn’t built over night, which means neither will the results of a properly optimized website. There are a few different factors that will determine how quickly (or slowly) your results will come. This includes: Content The quality of your content How much content is created How your audience relates to your content (Are you …
The never-ending question: When Will I Start to See Results? Read More »
Google AdWords users worldwide have recently been reporting complaints regarding their keyword quality scores and how significantly their quality scores have declined. This widespread issue has left AdWords users reporting exact match brand keywords that had a previous quality score of 10 are now showing a quality score of 6. It is still unclear how …
By now everybody knows that they should already have a mobile-friendly site or at least be working to get there. April 21st is the date that the mobile-friendly updates begin to hit – it could roll out over a week or more according to Google – but it’s definitely coming. The question a lot of …
How Much Will Google’s Mobile-friendly Update Effect My Traffic? Read More »
As everyone is getting ready for Google’s new mobile friendly algorithm, we found out some news from Google News community manager, Stacie Chan. In a Google Hangout, she said,”As of now, Google News is not committed to making that change yet. We are always exploring because we think it is awesome that sites are trying …
Google News Ranking Won’t Be Impacted By The New Mobile-Friendly Algorithm Read More »
Over the past few months we have been monitoring the latest status between Google and Yahoo fighting for Firefox users. Reported in past blogs; Firefox had switched over its default browser to Yahoo from Google. Doing so, Yahoo had seen a 11% increase in search queries between December and January. Google has since answered this …
How has Yahoo answered Googles latest push for users? Read More »
Link building can be a difficult task regardless if you have the budget and resources.Having a strong link profile is essential when it comes to the search engines. Good links can be defined as: Driving direct referral traffic Gaining visibility to your target audience Building your reputation So, how do we actually build the links? …
You may have noticed that the location of Google Map and local pack results has changed. When searching for local queries in Google Search, results and maps will now be located below the fold of a page. Users will now need to look past the ads at the top and keep going past other results …
As most of you already know, Google is releasing a new Mobile Update on April 21, 2015; with this new update, Google will be adding Mobile Friendly Sites as one of its page ranking factors. So if you don’t have a mobile site, your ranking in mobile searches may be negatively impacted! Now back to …
You’ve probably noticed irregular and hefty spikes of traffic in your Google Analytics data. If you do some investigating, you may find that a lot of it comes up as referral traffic from legitimate-sounding websites– like darodar, semalt, or buttons-for-websites. What you may not know is that much of this traffic is actually spambots– programs …
How do I remove spam from my Google Analytics data? Read More »
Writing great content for your website is one of the best and most effective SEO task you can undertake. Great content adds value to your site, which is exactly what search engines are looking for. Users and search engines alike want to read valuable and well written content. The key to all quality content is …
Everyone loves a good laugh and humor has the power to instantly make your business more engaging, relevant, and, most importantly, approachable. Many people however shy away from adding humor to their marketing strategy because of the thin line between funny and inappropriate. Not to mention, being funny is a challenge –we’re not all natural-born …
The SEO community has been buzzing about the upcoming mobile-friendly algorithm update from Google, which is expected to roll out April 21st. Until now, there has been a decent amount of speculation regarding just how much of an impact the update will bring. Google’s Zineb Ait Bahajji cleared up some of questions surrounding the algorithm update during …
Google: Mobile-Friendly Algorithm Update to Be More Impactful than Penguin & Panda Read More »
As reported in our blog back in November 2014, Yahoo officially replaced Google as Firefox’s default search engine. The following months had shown that so far so good for Yahoo in this transition, showing two steady months of growth and an 11% increase in search query volume from December 2014 to January 2015. However, February …
Believe it or not, Twitter is one of the most popular forums used by bloggers to come up with unique blogging topics. The reason being that hashtags are using the most important tools for SEO – keywords! Simply run a Twitter search using your specific keyword, proceeded by a hashtag (#lingerie for example) to come up with …
Various businesses understand the need of Search Engine Optimization but that does not mean they understand how to go further to increase their online exposure. Businesses have slowly realized the value and demand for has increased. SEO can include numerous of things including on-page content recommendations, blog posts, link building which makes it important to …
In case you haven’t seen it, Google is rolling out a new mobile-friendly algorithm on April 21st that promises to have a bigger impact than the Google Penguin or Google Panda updates did. A source at Google confirmed that the new algorithm will have a “significant impact” on mobile search results. This may not be …
Should You Worry About the Google Mobile-Friendly Algorithm? Read More »
According to analytics, the About Us page is one of the most frequented pages on a website but is quite a challenging page to write. The biggest struggle is finding the right balance between selling yourself to the customer without driving them away by discussing your business too much. Talk About Your Audience Online shoppers …
