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Month: February 2015

How do I quickly select a color from a web page using Google Chrome?

A little while ago, my colleague Tony Fong wrote about editing colors on a WordPress website via CSS. This really useful information, and I thought I’d make employing it a little easier by advertising a tool that Google built into its Chrome browser: the color picker. Say you’re redesigning your website. Perhaps you want to consolidate your color …

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Google reports, No Exceptions for Panda and Penguin

On Tuesday, Google officially confirmed that they do not have exception lists, or “whitelists, for many search algorithms like Panda and Penguin. Unlike similar algorithms, there are apparently no exceptions that can save you from receiving penalties under these systems. During a Google+ Webmasters hangout, Trend Analysis John Mueller delves into Google’s whitelists saying:   …

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What is an Infographic?

Infographics are a great visual way to explain something complicated more easily or make something boring more interesting! Using infographics to display information can be used for any industry from lawyers to hair salons. The more infographics wont directly impact your search results however, visuals and images have always done better for conversions via social media …

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Bing to Update Quality Score

For Bing Ads, one of the most important elements for determining placement is its quality score. In the next several days, Bing will make some small updates to quality score that will change some terminology and make it easier for advertisers to determine how their ads are performing. For those that use Bing Ads, you can …

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What Should I Keep in Mind when Optimizing a Site for Mobile?

Given the increasing amount of Internet users accessing websites on their smartphones and tablets, it is critical in today’s age that your website is mobile-friendly. Google has even hinted at rewarding websites that are optimized for mobile devices in search results. Much of the speculation is that the search engine will release an algorithm in …

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Google is App Indexing Errors & Statistics Notifications to Webmaster Tools

Google has released a new Webmaster Tools email notification drive app that links awareness and provide statistics and error notifications to webmasters tools to those who have deployed app indexing through emails from Google Webmaster Tools. In recent weeks Google began notifying users on Webmasters Tools who have error in their app indexing submission feeds. …

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How do I create a Facebook Ad?

If you are looking to engage your client’s customers through Facebook, a proactive step is to create a Facebook Ad. The following steps will help you create and manage your Facebook Ads. Have your client log into their personal Facebook account & search Ads Manager. On the left hand side, choose Billing, Payment Methods & add …

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