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Day: February 9, 2015

Bing to Update Quality Score

For Bing Ads, one of the most important elements for determining placement is its quality score. In the next several days, Bing will make some small updates to quality score that will change some terminology and make it easier for advertisers to determine how their ads are performing. For those that use Bing Ads, you can …

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What Should I Keep in Mind when Optimizing a Site for Mobile?

Given the increasing amount of Internet users accessing websites on their smartphones and tablets, it is critical in today’s age that your website is mobile-friendly. Google has even hinted at rewarding websites that are optimized for mobile devices in search results. Much of the speculation is that the search engine will release an algorithm in …

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