Whether you are searching for things to do on your next trip or you are looking for information out of simple curiosity, Google City Searches are a common inquiry on the search engine. So, what exactly does Google present to viewers that they find most important? Searching “San Diego, California” for example, could lead to […]
When projecting your SEO strategic plan to your potential client or business director, its important that you understand the technical aspects of SEO and how you can explain what they mean to others who wouldn’t know much about it in the first place. Not many individuals know exactly what search engine optimization is, so when you are
Chances are that if you want to keep your website active and current, you have a blog on the site which you update regularly. At least you should! Updating your blog on a regular basis not only keeps the content on your site fresh, but it can also draw continued traffic if it’s interesting and
Google has released a new security measure that warns users before they visit a website that contains damaging downloads. Google will now warn you to stay away from a site that can be harmful to your computer before you click within Google search. In the past Google has warned users of malware before entering to
The structure of your domain name and URL is critical when it comes to being found online. The list below however, is not absolutely necessary for every page you create. Both Google & Bing are equipped to handle a number of technical challenges but it is always best to provide the search engines with as
It is estimated that search ad spending has grown by an astounding 83% in the year 2014 and will continue to grow through 2018. With desktop ad spending decreasing and cost-per-acquisition price points growing, you want to ensure your campaign is optimized for conversions before creating. Users, who are searching on their mobile phones, will
One major part of SEO and increasing your credibility in the eyes of Google is through content. What does that mean? The more quality content spread throughout multiple pages on your site makes your site look and rank better. If you have expanded your current services already, think about expanding those services even more. If
Users have noticed that Google has been experimenting with different color stars in rich snippets for businesses. Typically, the star ratings on products and businesses in Google Local listings are rated with orange colored stars. Recently, more users have seen ratings with green colored stars. Its hard to say how colors will effect the likelihood
Late last week, dozens upon dozens of business owners noticed Google had labeled their site as hacked; now it’s not unusual for a few sites to carry this label, but when dozens and dozens of businesses carry this hacked label, some red flags are raised. Google was notified right away of this issue, and they did in
Word came out today that users have been seeing red “Slow” labels on their Google search results pages. It seems that Google is considering making users aware that a site loads slowly, in an effort to minimize user frustration. The test is reminiscent of the “Mobile-friendly” label testing. Google eventually took that label live. What does
Having quality backlinks is one of the core components of effective Search Engine Optimization. Links leading back to your website increases the chance of Google and other search engines recommending you in search results. Here are just a few ways that you can use link building to your advantage: Listing Directories For businesses engaging in Local
Late last week, Google Adwords created a new ad type that would enable mobile ads that only feature a click to call option, with no website link. While mobile ads already feature the call extension option, this “Call Only” ad type would be made in the Ad creation stage. Clicking on the ad will only result
Google users may be surprised by a change in the usual search engine interface. Google’s most recent test changes the stars in company and local business reviews from their classic orange/gold color to a variety of different colors including blue, green, grey, red, and yellow. Google’s color experiment only appears automatically for a small amount of
Passing the Google Analytics IQ exam provides certification that you understand the fundamentals of digital analytics and Google Analytics. If you have recently decided that you would like to further your career in SEO and become Google Analytics Certified, here are a few tips on how you can prepare for the IQ exam. Once you have
Word has recently come out that Google Mobile has been experimenting with a new user interface for those utilizing mobile searches. The main focus of this potential update is to present some new visual loading effects to a user as they scan mobile search results. So, what would we see? One update would occur when
Ways to improve Google ranking for your website. An important thing to let Google know and understand is the objective of your website. Here are some helpful tips to improve your ranking on Google. Keyword Research – An important factor, keyword is an important aspect to your SEO campaign by giving an idea of which
If you’ve gone in to Google Webmasters to check your site’s information lately you may have noticed something interesting: It has not updated. Don’t worry about this being a problem with your site, it seems to be a universal issue. Currently, there is no information available after February 10, so that’s a full week without data.
It’s been 3 ½ years since a related deal with made with Google, but soon enough Tweets will be showing up in Google searches. Bloomberg business reported that Twitter is giving Google access to the social media’ firehose. This means that Google will be capable of indexing tweets right after they are posted by users.
Mobile use is growing rapidly, now at 75% as of December 2014. This is critical for businesses since 94% mobile users are seeking local information from their smartphone. With the increase of mobile users shopping on their smartphones, Google will soon be releasing an algorithm that penalizes non mobile-friendly sites. What Exactly is Mobile Friendly?
One of Google’s goals as a search engine is to get users the information they are looking for as quickly as possible. This all starts around organic search results and ranking websites that relate to specific searches. As discussed in previous blogs, Google has incorporated “Knowledge graphs” which provides information along side organic results relative