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January 21, 2015

How Can I Track Conversions on my Website?

One of the best ways to measure the success of your SEO and digital marketing campaigns in Google Analytics is by setting up “goals”. Goals are actions that website visitors take that are important to a business’ strategies and objectives. Examples of goals including filling out a contact form, subscribing to a newsletter, staying on the page for a …

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Bing Ads Offers Enhanced Sitelinks

Bing Ads, the ad placement system for Bing, is beginning to offer the option of “enhanced sitelinks”. These sitelinks (additional links under the main ad link) will now feature additional text of the advertiser’s choice. The enhanced sitelink can be boosted with additional informative text to help guide the user to those links. The enhanced sitelinks will …

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