Although there are several factors that can affect an SEO campaign, it is widely-held that quality, original, and relevant content is among the most important components. Constantly generating new content for your website, whether its in the form of blog posts or landing pages is essential to improving search results for keywords that you’d like …
In November 2014, the internet browser “Firefox” announced that they would be making Yahoo their default search engine. Since this change, Yahoo has made consistent gains in U.S. search share every month. In November, Yahoo constituted 8.6% of the US search share, compared to 77.3% for Google and 12.1% for Bing. In January 2015, Yahoo …
Details about Microsoft’s new browser were formally unveiled at its Window’s 10 preview event last week. The new browser, dubbed Spartan, was made to be the lightweight alternative to Internet Explorer. With its minimalist design and new slew of user-friendly features, Spartan was created as a response to many users’ complaints against Internet Explorer. Microsoft …
How will Microsoft’s New Spartan Browser Differ from Internet Explorer? Read More »
So we already started hearing about the Facebook call to action button beginning of December. Now, you can implement it! Having a clear call to action button on your website for users is a big factor for generating positive conversion rates for businesses. Whether the button is to sign up, contact us, enroll now, watch video, or …
Google has announced they will offer ads support for web pages that have progressively improved content based on language settings or IP origin. Google now has a handle of this content by sending GoogleBot from multiple IPs across the world and setting language settings by creating two new locale-aware crawl configurations: Geo-distributed crawling – Googlebot …
Google to Support Crawling & Indexing on Local-Adaptive Web Pages Read More »
We know that numerous factors and metrics are used to evaluate the overall strength, value and reputation of any given website. Some of these metrics are Domain Authority and Page Authority, and it is important to know the difference between the two. Page Authority is a term that is discussed fairly frequently in the SEO …
What is the Difference Between Domain & Page Authority? Read More »
Have you ever accidentally deleted important data while clicking around aimlessly in Google Analytics? Have no fear, Google Analytics has added a new “Trash Can” feature that allows you to reclaim or view deleted information within the last 35 days. You can find this new feature under the Administration tab, from here you can access the …
Pinterest wants to broaden its user base and has taken some steps to entice more men to the online posting board. While 42% of women online use Pinterest, only 13% of men use the social bookmarking site. Now when users register for an account, gender is one of the questions asked when signing up. In …
Due to Google’s Panda algorithm, maintaining unique content that is neither thin or duplicated is crucial. Many Copywriters, SEO Specialists, Marketing Managers, etc. are faced with the task of checking for duplicate content on their company or personal website. Often times, websites consist of hundreds of pages which makes reviewing content a daunting and time-consuming …
When you are creating an AdWords Campaign, there are many things to consider to making it a success. Listed below, are some points to take into consideration for your next campaign. Tracking More Than one Goal While working with a main goal is important, it can be beneficial to track numerous goals. Smaller goals, or …
Bing has just introduced a new tool to help you see the impact of bid changes in real time. Bing’s Ad Preview and Diagnostic tool will have an icon indicating more information is available. The message could say something like “Bid Too Low” if your ads are not being shown because your bid is too …
Companies across the country are transforming their old html websites into modern WordPress sites that are more user friendly. The internet is an important place, and for people visiting your website, it is there first impression of a business. While creating a website is very important, there are some steps that you must take to …
What steps do I take after launching a new site? Read More »
We, along with everyone else involved in the SEO world, have been advocating mobile friendly sites; we have recommended to our clients to switch over to responsive and mobile friendly sites, as more and more users are conducting searches with smartphones and tablets. Here’s just a little fun fact: Walmart reported that 70% of their holiday …
How to Check your Site’s Mobile Traffic on Google Analytics Read More »
The last Google Update on record, was a series of Penguin Updates in early December; since then, we have yet to see another update. Us webmasters have a feeling there will be an update very soon, so prepare yourself! Some European Webmasters have seen some changes to Google’s search results this morning…Could this mean an …
Will We be Seeing a New Google Algorithm Update? Read More »
One of the best ways to measure the success of your SEO and digital marketing campaigns in Google Analytics is by setting up “goals”. Goals are actions that website visitors take that are important to a business’ strategies and objectives. Examples of goals including filling out a contact form, subscribing to a newsletter, staying on the page for a …
Bing Ads, the ad placement system for Bing, is beginning to offer the option of “enhanced sitelinks”. These sitelinks (additional links under the main ad link) will now feature additional text of the advertiser’s choice. The enhanced sitelink can be boosted with additional informative text to help guide the user to those links. The enhanced sitelinks will …
At the end of each year, companies often evaluate different components of their marketing efforts, such as their SEO and social media strategies. What is new, what has changed, what should we expect to thrive in the new year; all of these points of discussion are important for businesses and marketing professionals to consider. From …
A new test page for Yahoo Search has been spotted that looks almost identical to Google’s search user interface. Is this sign of Yahoo recognizing Google’s success and launching a new search results design site wide? There’s no mistake that Yahoo Search has relied heavily on Google’s design for its new user interface. From interaction …
There has been a lot of talk about Google rolling out a mobile-friendly algorithm that will result in poor search results for non-mobile friendly sites. With mobile devices being the second most popular device used to search the internet behind your PC/Laptop it is not much of a surprise that Google is trying to help mobile users …
What does Google consider to be a mobile-friendly site? Read More »
Google has begun sending mobile usability notifications via Google Webmasters Tools to sites that are not currently mobile- friendly. The message goes on to say Google has tested a number of pages on your website and found 100% of the pages having mobile usability errors. Pages found with errors will not be seen by Google …
Is Google Ready to Release a New Mobile Algorithm? Read More »
