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Month: January 2015

How will Microsoft’s New Spartan Browser Differ from Internet Explorer?

Details about Microsoft’s new browser were formally unveiled at its Window’s 10 preview event last week. The new browser, dubbed Spartan, was made to be the lightweight alternative to Internet Explorer. With its minimalist design and new slew of user-friendly features, Spartan was created as a response to many users’ complaints against Internet Explorer. Microsoft …

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Google to Support Crawling & Indexing on Local-Adaptive Web Pages

Google has announced they will offer ads support for web pages that have progressively improved content based on language settings or IP origin. Google now has a handle of this content by sending GoogleBot from multiple IPs across the world and setting language settings by creating two new locale-aware crawl configurations: Geo-distributed crawling – Googlebot …

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How to Check your Site’s Mobile Traffic on Google Analytics

We, along with everyone else involved in the SEO world, have been advocating mobile friendly sites; we have recommended to our clients to switch over to responsive and mobile friendly sites, as more and more users are conducting searches with smartphones and tablets. Here’s just a little fun fact: Walmart reported that 70% of their holiday …

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How Can I Track Conversions on my Website?

One of the best ways to measure the success of your SEO and digital marketing campaigns in Google Analytics is by setting up “goals”. Goals are actions that website visitors take that are important to a business’ strategies and objectives. Examples of goals including filling out a contact form, subscribing to a newsletter, staying on the page for a …

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Bing Ads Offers Enhanced Sitelinks

Bing Ads, the ad placement system for Bing, is beginning to offer the option of “enhanced sitelinks”. These sitelinks (additional links under the main ad link) will now feature additional text of the advertiser’s choice. The enhanced sitelink can be boosted with additional informative text to help guide the user to those links. The enhanced sitelinks will …

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What does Google consider to be a mobile-friendly site?

There has been a lot of talk about  Google rolling out a mobile-friendly algorithm that will result in poor search results for non-mobile friendly sites. With mobile devices being the second most popular device used to search the internet behind your PC/Laptop it is not much of a surprise that Google is trying to help mobile users …

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