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Month: December 2014

Google Mobile friendly Label Tool Going International?

  A few weeks ago Google launched a mobile-friendly label tool for Google mobile search results to examine if your site passes or fails the mobile test. This tool is now going international making it available in all different languages and will be available on all localized versions of Google Mobile Search. The picture of …

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How Can You Evaluate Content Quality?

Whether you write content for a website or blog, quality content is essential. While you may have extensive knowledge in your industry, you’re still competing with thousands of other businesses. Measuring your overall traffic is a reliable method but incorporating other strategies is a surefire way of determining content quality. 1. Attribution Content such as …

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Google says “Happy Holidays” with Penguin Updates

Over the last ten years, Google has been in the holiday spirit, in terms up not releasing any new Algorithm updates or changes during the holiday season; however, this year, they don’t seem all that cheerful! Google has been actively pushing out Penguin Updates: it is alleged that Penguin 3.1, 3.2, 3.3 & 3.4 have all …

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How Do I Prepare My Business Online This Holiday Season?

As the holiday season fast approaches, businesses need to be prepared not only at their location, but online as well. There are a number of simple tips and tricks that you can do as a business owner to make sure everything goes smoothly. Holiday Hours: If your business is opened for extended holiday hours or …

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Bing Announces Updates to Ad Campaign Planner Tool

Bing has announced a few updates to its paid ad Campaign Planner Tool, which was released this past September. The update adds additional insights and features to the “Industry Vertical & Product Trends” section. This section provides users with industry and product-specific search volume data. For example, within the Apparel vertical, users can drilldown into the Jewelry …

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How can Schema Markup Help Your Rankings?

Schema markup is a section of HTML code that can be utilized on your website in various ways to help search engines understand your content. Schema markup is code that was designed by search engines to help communicate information about websites in the form of “structured data”. The markup is specifically designed to be easily …

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Why You Should Focus on Local SEO

Search Engine Optimization is so useful that by now every major business, organization and local company has incorporated it into their online marketing strategy. This means that business owners have been writing a lot of content and incorporating keywords that are relevant to their business in order to rank higher in search engines. There is a different side …

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Google Maps Has Changed Quality Guidelines For Local Pages

Last night, Google Maps made updates to their local pages quality guidelines to maintain high quality information on Google. These new guidelines are completely revamped, but the real question here is will Google enforce them? These new guidelines can offer more clarification on business listings especially for multi-practitioner listings and naming. Some notable highlights include: …

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How To Make Your Google Maps/Local Business Page Meet Quality Guidelines

Google announced that they have updated their quality guidelines for local business pages.  You can find the all the information about the update here, but  here are a few tips to make sure you’re doing the right things: 1) No more descriptors allowed in your listing 2) Two or more brands who share the same …

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