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Day: December 5, 2014

Bing Announces Updates to Ad Campaign Planner Tool

Bing has announced a few updates to its paid ad Campaign Planner Tool, which was released this past September. The update adds additional insights and features to the “Industry Vertical & Product Trends” section. This section provides users with industry and product-specific search volume data. For example, within the Apparel vertical, users can drilldown into the Jewelry …

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How can Schema Markup Help Your Rankings?

Schema markup is a section of HTML code that can be utilized on your website in various ways to help search engines understand your content. Schema markup is code that was designed by search engines to help communicate information about websites in the form of “structured data”. The markup is specifically designed to be easily …

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