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Month: December 2014

How Do I check if My Website is Mobile Friendly?

What does mobile-friendly mean? Contrary to popular belief, the term “mobile-friendly website” does not simply mean that your website can be viewed on a phone. A mobile-friendly website is one that offers an overall good user experience by making the site easy to navigate on such a small screen. A mobile-friendly website is responsive. What …

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How Can I Make My Tweets Go Viral?

The benefits of content “going viral” (becoming popular and spreading quickly through likes, posts, links, and other forms of social sharing) are endless. From increasing engagement to enhancing SEO, viral content is one of the best ways to drive traffic and awareness to a company or brand. The social media site Twitter creates a great …

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2014 in Review: Major Updates from Google Over the Past Year

Google provided the SEO industry with several important updates in 2014. Here are some of the more notable headlines in the SEO industry over the past year: Panda 4.0  – May 2014 Google released its 26th update to Panda (4.0) this past May. Panda evaluates websites based on the quality of their content. One of the core components of the update was to …

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How to Use Facebook to Increase Constant Contact Mailing List

Constant Contact is one of the most preferred methods for businesses when deciding to implement email marketing.  While some companies have immense lists of clients and customers that receive weekly or monthly newsletters, others may be in search of new ways to acquire more contacts for their mailing lists.  Facebook provides one such method for …

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Adwords Professionals Can Now Become Certified For Google Shopping Campaigns

Google Partners has recently added a new exam that will allow Adwords professionals become certified for Google Shopping campaigns.  This exam will cover all of the basic and advanced concepts, this includes Shopping campaign management and optimization, Merchant Center account set up, and product data feed creation. In order to be Shopping Campaign certified one …

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How do I make the most out of my Facebook posts?

Facebook and social media platforms are one of the many aspects used in driving traffic to your website. It is important when posting on social media and specifically Facebook in this instance to maximize how you make your post. A couple aspects that make a perfect Facebook post include, a link, and a brief description. Linking …

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Microsoft Introduces “Insights from Office”

Microsoft recently announced that users will have the ability to search using Bing without having to navigate between Microsoft Office and their browser of choice. Known as Insights for Office, this tool works by scanning the user’s document and based on the query selected, making an educated guess as to what the user could potentially be …

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Which Sections on Google Analytics Are Particularly Useful?

Google Analytics offers users a plethora of data that can be used to better understand their website and its visitors. Those who are relatively unfamiliar with Google Analytics may be overwhelmed by the amount of data it provides. Depending on the business or industry, certain sections of Analytics can be more important than others. Here are some …

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Google Gives the Nix to Credit Card Payments for Large Adwords Clients

Before you start to worry that you’ll be hit with this new restriction on your paid SEM campaign, know that this new rule applies only to about 1% of Adwords customers.  Google has officially declared that big-scale businesses and agencies will now have to pay for their campaigns via an invoicing process.  The credit card …

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