As everyone knows, Facebook is constantly changing. Over the years, those who are active Facebook users have noticed big changes including the timeline feature. Facebook’s biggest new change is their search engine. In the past, Facebook’s search engine couldn’t direct you to Facebook content, in fact Microsoft’s Bing would help to provide results. As of …
What does mobile-friendly mean? Contrary to popular belief, the term “mobile-friendly website” does not simply mean that your website can be viewed on a phone. A mobile-friendly website is one that offers an overall good user experience by making the site easy to navigate on such a small screen. A mobile-friendly website is responsive. What …
How Do I check if My Website is Mobile Friendly? Read More »
The New Year is upon us. What are some New Year Resolutions for your business’s website? One resolution you should make is improving your Organic Search Results; Boston Web Marketing can help you implement a number of SEO strategies that will improve your site and your Organic Search Results; give us a call at 857.526.0096. …
The benefits of content “going viral” (becoming popular and spreading quickly through likes, posts, links, and other forms of social sharing) are endless. From increasing engagement to enhancing SEO, viral content is one of the best ways to drive traffic and awareness to a company or brand. The social media site Twitter creates a great …
Google provided the SEO industry with several important updates in 2014. Here are some of the more notable headlines in the SEO industry over the past year: Panda 4.0 – May 2014 Google released its 26th update to Panda (4.0) this past May. Panda evaluates websites based on the quality of their content. One of the core components of the update was to …
2014 in Review: Major Updates from Google Over the Past Year Read More »
As we move towards becoming a more visual-like internet, it is extremely important that we take advantage of all visual search tactics such as descriptive text for images, also known as ‘alt tags’. Adding an alt tag to an image is about as easy as adding the image itself to the page, leaving you with no …
Constant Contact is one of the most preferred methods for businesses when deciding to implement email marketing. While some companies have immense lists of clients and customers that receive weekly or monthly newsletters, others may be in search of new ways to acquire more contacts for their mailing lists. Facebook provides one such method for …
How to Use Facebook to Increase Constant Contact Mailing List Read More »
Google Partners has recently added a new exam that will allow Adwords professionals become certified for Google Shopping campaigns. This exam will cover all of the basic and advanced concepts, this includes Shopping campaign management and optimization, Merchant Center account set up, and product data feed creation. In order to be Shopping Campaign certified one …
Adwords Professionals Can Now Become Certified For Google Shopping Campaigns Read More »
The online pin board, Pinterest, continues to gain in popularity, even gaining traction in male users, but how do you get your page to start showing up in on the search results pages? Here are some tips: 1) Make sure to set up your page as a business account, make sure to verify it and …
Copyscape is an online service that detects and identifies duplicate content on multiple websites. The owner enters the URL of their website, Copyscape then scans all of the content and comes back with all the copied and similar portions of text. It will highlight the exact phrases so you know what specifically was copied. If …
Facebook and social media platforms are one of the many aspects used in driving traffic to your website. It is important when posting on social media and specifically Facebook in this instance to maximize how you make your post. A couple aspects that make a perfect Facebook post include, a link, and a brief description. Linking …
How do I make the most out of my Facebook posts? Read More »
Microsoft recently announced that users will have the ability to search using Bing without having to navigate between Microsoft Office and their browser of choice. Known as Insights for Office, this tool works by scanning the user’s document and based on the query selected, making an educated guess as to what the user could potentially be …
In recent years there has not been a Panda Update during the holiday season; in fact since December 2011, there has yet to be a Panda Update during the holiday season. It seems that Google is in the holiday spirit after all! Many SEO webmasters were under the impression that Google was going to break …
Will there be a Panda Update this Holiday Season? Read More »
The Wall Street Journal has reported that Google is considering adding a “buy now” button to search engine result pages that would allow quick purchases to be made right from the SERP. The system is being developed in order to compete with e-commerce giant Amazon. This system would potentially allow users to have a shopping …
The secret to content optimization is simpler than you think – regardless of the topic or platform. In today’s content-driven world of digital marketing it’s easy to lose sight of content’s true purpose: to engage users, provide relevant information, and add value to a company or brand. Many marketers get so wrapped up in “best …
Just about a week ago, Dinah, the new WordPress 4.1 version was released. The new WordPress has some great new features specifically centered around the most important SEO practice, content. There are a few addition features with this Twenty Fifteen theme as well. New Default Theme The new Twenty Fifteen WordPress theme was designed to …
Before you start to worry that you’ll be hit with this new restriction on your paid SEM campaign, know that this new rule applies only to about 1% of Adwords customers. Google has officially declared that big-scale businesses and agencies will now have to pay for their campaigns via an invoicing process. The credit card …
Google Gives the Nix to Credit Card Payments for Large Adwords Clients Read More »
It seems that the pages we create have a short shelf time on search engines. What this means is that after a while we start to notice the disappearance of unread, overlooked, and unindexed content. There are billions of pages on the internet, making search engines one big black hole where the page you created …
A few weeks ago Google launched a mobile-friendly label tool for Google mobile search results to examine if your site passes or fails the mobile test. This tool is now going international making it available in all different languages and will be available on all localized versions of Google Mobile Search. The picture of …
Google Mobile friendly Label Tool Going International? Read More »
Here’s a way to use your business Facebook page in a new way: add a call to action on the actual page! In the next few weeks, Facebook is rolling out a new option to add seven different call to action buttons to the top of your page including Book Now, Contact Us, Use App, …
