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Month: November 2014

Being A Small Company Is Not A Disadvantage: 4 Ways to Beat the Bigger Competition

Just because your company is the coy pond to your competitors’ deep blue sea, does not mean that you cannot get as many clicks and better page rankings as them. As a small company it may seem that you have to work 10 times harder to win the attention of your target customers, however, it’s …

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What Makes a Service Area Page Successful?

Service area pages are used to increase more site traffic by expanding where you are being found outside of the location of your business. The following are a few tips to writing a service area page. Page Titles & Meta Descriptions When creating titles & descriptions, you want to include keywords and/or services that relate …

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How to Create an Organic Search Strategy for the Holidays

As the holidays quickly approach, people are beginning to plan for winter activities and vacations. For those of you promoting a business or brand that entails holiday travel, you are probably  making plans for a concrete marketing strategy. Below you will find some helpful tips on how to strategically create an organic search strategy for …

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New AdWords Shopping Campaigns Report For Google Analytics

Google announced that they will be rolling out a new Shopping Campaigns report that will show up in the AdWords section in Google Analytics. Just in time for the Holiday season! Online retailers can now get more insight on their product target performance from their Shopping Campaigns in AdWords. You can now analyze sessions based on …

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