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Month: November 2014

How will Firefox Mozilla improve your search experience?

Just less than a week ago after Firefox announced they would have Yahoo replace Google as their default search browser, they have informed us they will be releasing a few more features. Firefox users will be able to choose their own search engine in the search bar, as well as an overall improved search experience. …

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Google’s International Reporting Tools Updated

Google has recently updated the accuracy of their international targeting tool in Google Webmaster Tools. Not many webmasters may have noticed this quiet update because international targeting is still fairly new, released in July of this year. International and language targeting (href language tags) are a great way for businesses to target the multiple countries and …

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Google Adds New Shopping Features for Mobile Users

With the holiday season right around the corner, traffic from mobile shopping is predicted to be the highest it’s ever been. Google predicts that mobile shopping searches will increase nearly 3.5% from last holiday season. To take advantage of this sudden growth, Google Shopping will now be providing a more detailed list of information about …

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Which Factors Affect my Mobile Search Ranking?

Google’s John Mueller recently shared a few of the factors that affect a website’s mobile search ranking on Google. First and foremost, Mueller announced that one of the main factors that Google takes into consideration is the speed of the desktop site. The rationale behind using website load speed as a ranking signal is that …

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Google’s Latest Experiment “Contributor” Removes Ads for Monthly Fee

Google Contributor is a new service that allows users to pay Google a monthly fee to have ads removed from select sites on the Google Display Network. For a fee of $1 to $3 a month, Contributor will block ads on websites that have signed up for the program. Google then gives a portion of the …

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Yahoo to Replace Google as Firefox’s Default Search Browser

If you tend to choose Firefox for your internet searches and activity, you can count on seeing a significant change next month.  Yahoo has recently announced that it is officially replacing Google as the default search engine in Firefox.  The new agreement stipulates a five year deal between Yahoo and Mozilla, and it will take …

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Benefits Of Using New Demographics Ads Tab for Google Adwords.

Google Adwords recently launched a new demographics targeting tab last month but has made it easier to visualize your ads. The demographics charts tab will help reach people of specific demographics; you will be able to reach customers who are likely to be within the demographic of your choosing. It can show demographic performance and …

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“Mobile-Friendly” Label Added to Google Search Results

Google has, finally, announced the launching of mobile-friendly labels in mobile search results. Google has added “mobile-friendly” in the search result’s snippet to let users know which websites are mobile-friendly and which ones are not. “Mobile-friendly” will be added underneath the website’s URL and help with mobile internet experience. What does this mean for mobile …

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How Can I Monitor Negative SEO Activity?

Negative SEO can be monitored with the same tools and resources used to measure your site’s performance and ranking. Anything that harm’s your brand, reputation, visibility or traffic are all considered forms of negative SEO. In some cases, competitors may steal your best links or build untrustworthy links to your sites, leading to poor SEO. …

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How do I create a Google Analytics Dashboard?

The Google Analytics Dashboard provides excellent opportunity to showcase some of the highlights (and possibly low lights) of your business’ website. It provides a detailed report of a using different widgets and functions that can be used to show the fluctuations of your website’s traffic, search queries, and Geo targeting to name a few. Every …

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How to Track SEO Progress with Screenshots

There are so many ways to track your traffic and marketing efforts. Clicks, impressions, and conversions are all important metrics to keep track, of course. But when you’re trying to centralize your efforts on search engine optimization, the clearest way to track change is by keeping tabs on search results. One of my favorite extensions …

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Facebook Announces New Local Places Directory

Facebook has rolled out a new directory for local businesses. The update allows users to search for local businesses by city or business name directly from Facebook. For example, Facebook users can search “New York City hotels” in the main search box, and get corresponding results. Or, users can simply enter “New York, NY” as …

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How Does Google Build Knowledge Graph?

Google’s Knowledge Graph holds all of the information that Google displays in a knowledge box to answer queries that are searched. How do they go about choosing which information to include in their knowledge graph? Google uses a strategic testing method to make sure that Google provides the best results for any possible query.     Google …

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How do I Remove a Duplicate Yahoo Local Listing?

Listing work is one of the initial important tasks to complete during the SEO process.  While this strategy is one that can be continued on a regular basis, as there are many sites that provide local business listings, there are certainly a select handful that you should contribute to right away.  Yahoo Local is one …

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