Boston Web Marketing Logo

October 2014

How Can I Access All of My AdWords Accounts in One Place?

Google has announced a new feature to AdWords that will allow users to manage multiple accounts from one central location. The benefit for SEM professionals and companies is that instead of having to open separate windows to view all of their accounts, all accounts can be easily accessed from a single dashboard. The update to …

How Can I Access All of My AdWords Accounts in One Place? Read More »

Groupon Adds User Review and Listing Functions

Groupon, the coupon and discount aggregator, has added a listing function to its site, called “Pages”. The aggregator currently receives most of its traffic from emails promoting their deals. By adding listings for small businesses, Groupon hopes to appear in search results when users search directly for businesses, in a similar way that Yelp profiles …

Groupon Adds User Review and Listing Functions Read More »

Google Introduces Mobile Usability Report in Webmasters Tools

Google announced that it has introduced a new report in Google Webmasters Tools that evaluates your website’s mobile capability. You can access this report by going to google.com/webmasters/tools/mobile-usability. The report will specifically show you common usability issues with your website specifically related to mobile devices. The goal of this new report is to alert website …

Google Introduces Mobile Usability Report in Webmasters Tools Read More »

How To Ensure Your Business Will Have Local Search Success.

Local business owners tend to ask, “How can I make my business visible and successful with local search results?” Below are some helpful tools a business owner can utilize to ensure their business can have local success in search results: Be sure to have accurate and consistent business key information. If your listing seems different …

How To Ensure Your Business Will Have Local Search Success. Read More »

What is International Targeting in Google Webmaster Tools?

If you manage multiple websites that are designed for a specific country or a specific language, you’ll want to make sure that the search results shows up for the relevant country or language. To make sure your pages reach the correct audience, you can use International Targeting in webmasters tools.  International targeting in Google Webmasters tools gives …

What is International Targeting in Google Webmaster Tools? Read More »

You want to Rank Number One for Mobile Searches

seo Clarity has recently published an article about search engine click-through rates on mobile phones compared to desktops. seo clarity reviewed 2 billion impressions on Google Webmasters Tools over 3 months from June into August. This study shows a massive traffic drop off that users are receiving from the first to second ranking position. The importance …

You want to Rank Number One for Mobile Searches Read More »

How Do I Create a Great Landing Page for Adwords?

Your AdWords landing page is an excellent opportunity to convince your customer base to purchase your product, click on a link from your website, or download something directly from your site. In order to optimize the conversion rates on your site, you need to generate high quality landing pages that have fresh and original content …

How Do I Create a Great Landing Page for Adwords? Read More »

Apple Announces “Maps Connect” Portal for Local Listings

Apple recently announced the roll out of “Maps Connect”, a self-serve portal that allows small business owners to submit or correct their local listings. The service is free and intended to streamline the process of adding or correcting business information on Apple’s Maps application. Business owners or representatives seeking to use Maps Connect should start …

Apple Announces “Maps Connect” Portal for Local Listings Read More »

What is Google Penguin 3.0 & Who Does it Affect?

Google Penguin 3.0 has been called a “refresh” by Pierre Far. What has this new update to the penguin algorithm done? The update goes through and checks back-links to the site and penalizes those websites with poor back-links. The goal of this update is to reward those sites who are being listed on quality websites …

What is Google Penguin 3.0 & Who Does it Affect? Read More »

Official Confirmation: Penguin 3.0 has been released!

Google’s Black-Hat Algorithm – famously known in the SEO world as Penguin, hasn’t been updated in over a YEAR and the day has finally come where Penguin 3.0 has been released. Google’s John Mueller stated on Monday morning at around 10:55 am that Google has completely and successfully rolled out Penguin 3.0. Google has gone …

Official Confirmation: Penguin 3.0 has been released! Read More »

Why Should I Use Social Bookmarks?

Social bookmarks are websites that people can share and promote online. They can be used for blogs, articles, videos, pictures, and websites. Social bookmarks are useful because they draw search engines to come and crawl your site. They create backlinks for your website, which will improve your page rank. Social bookmarking websites are a great way …

Why Should I Use Social Bookmarks? Read More »

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.