Google has announced a new feature to AdWords that will allow users to manage multiple accounts from one central location. The benefit for SEM professionals and companies is that instead of having to open separate windows to view all of their accounts, all accounts can be easily accessed from a single dashboard. The update to …
How Can I Access All of My AdWords Accounts in One Place? Read More »
Groupon, the coupon and discount aggregator, has added a listing function to its site, called “Pages”. The aggregator currently receives most of its traffic from emails promoting their deals. By adding listings for small businesses, Groupon hopes to appear in search results when users search directly for businesses, in a similar way that Yelp profiles …
Google announced that it has introduced a new report in Google Webmasters Tools that evaluates your website’s mobile capability. You can access this report by going to google.com/webmasters/tools/mobile-usability. The report will specifically show you common usability issues with your website specifically related to mobile devices. The goal of this new report is to alert website …
Google Introduces Mobile Usability Report in Webmasters Tools Read More »
Come November 10, 2014, Google has reported that it will be updating and changing some of the columns in AdWords. These changes will be made so that the columns now mirror how they actually appear in Google Analytics. You can expect changes from the following columns: Pages/visit will change to Pages/session Avg. visit duration (seconds) …
Local business owners tend to ask, “How can I make my business visible and successful with local search results?” Below are some helpful tools a business owner can utilize to ensure their business can have local success in search results: Be sure to have accurate and consistent business key information. If your listing seems different …
How To Ensure Your Business Will Have Local Search Success. Read More »
File this one under … interesting. For those of us frustrated enough by the abbreviated text that is passing for language these days, imagine the fun of searching the web via emoji, those funny little images and icons that come courtesy of clever keyboarding in Japan. Bing has announced that we can now perform Bing …
Have you ever looked at your Gmail inbox and felt completely daunted with the task of deciding which emails are important, which are non-important or a complete waste of space? Luckily for you, Google’s newest creation, Inbox, is trying to make this task more efficient for users to manage. What does Inbox do? Bundles similar …
Google has recently announced a new guideline for Webmaster Tools that specifically notes that all users should allow Googlebot access to crawl all CSS and Javascript files; preventing Googlebot from doing such may result in a negative impact on your overall ranking. So, why shouldn’t we block these files? The main reason is because doing …
If you manage multiple websites that are designed for a specific country or a specific language, you’ll want to make sure that the search results shows up for the relevant country or language. To make sure your pages reach the correct audience, you can use International Targeting in webmasters tools. International targeting in Google Webmasters tools gives …
What is International Targeting in Google Webmaster Tools? Read More »
seo Clarity has recently published an article about search engine click-through rates on mobile phones compared to desktops. seo clarity reviewed 2 billion impressions on Google Webmasters Tools over 3 months from June into August. This study shows a massive traffic drop off that users are receiving from the first to second ranking position. The importance …
Your AdWords landing page is an excellent opportunity to convince your customer base to purchase your product, click on a link from your website, or download something directly from your site. In order to optimize the conversion rates on your site, you need to generate high quality landing pages that have fresh and original content …
How Do I Create a Great Landing Page for Adwords? Read More »
Remember the Pigeon Update that was released by Google this summer? The one that was supposed to improve local search? Yes, we do to, but has it been successful in achieving its goal to improve local search? Let’s take a look at some of the implications of this update. Just to clarify, the Pigeon Update …
Apple recently announced the roll out of “Maps Connect”, a self-serve portal that allows small business owners to submit or correct their local listings. The service is free and intended to streamline the process of adding or correcting business information on Apple’s Maps application. Business owners or representatives seeking to use Maps Connect should start …
Apple Announces “Maps Connect” Portal for Local Listings Read More »
Search engine optimization takes on many different forms depending on what business you are working in. That is why there is no one specific way to do SEO. The basic principles apply no matter what you are trying to get ranked for, but there are some things to keep in mind that can help you …
Having a mobile friendly website makes the mobile users experience better. How many times have you surfed the web from your phone or tablet waiting for a bus, sitting at the bar, or grabbing a coffee? Thousands. Now, how many times have you been frustrated with a site that is not mobile friendly, the text …
Tracking Mobile Usability In Google Webmasters Tools Read More »
Google Penguin 3.0 has been called a “refresh” by Pierre Far. What has this new update to the penguin algorithm done? The update goes through and checks back-links to the site and penalizes those websites with poor back-links. The goal of this update is to reward those sites who are being listed on quality websites …
What is Google Penguin 3.0 & Who Does it Affect? Read More »
You may have not heard much about Google’s Pirate Update or even know what it is, and that could potentially be because it was first introduced in August of 2012 and has not been updated since. So, how does this particular feature work and can your website be impacted? The Pirate Update was created with …
Google’s Black-Hat Algorithm – famously known in the SEO world as Penguin, hasn’t been updated in over a YEAR and the day has finally come where Penguin 3.0 has been released. Google’s John Mueller stated on Monday morning at around 10:55 am that Google has completely and successfully rolled out Penguin 3.0. Google has gone …
Official Confirmation: Penguin 3.0 has been released! Read More »
Social bookmarks are websites that people can share and promote online. They can be used for blogs, articles, videos, pictures, and websites. Social bookmarks are useful because they draw search engines to come and crawl your site. They create backlinks for your website, which will improve your page rank. Social bookmarking websites are a great way …
This new social annotation features Twitter follower counts in ads both on a desktop and tablet, it is unclear however if this extension is selected by advertiser or automated. This Twitter annotation feature appears below the title and URL of the ad unit in search results. For those who are utilizing ratings, it will appear …
