September 2014

Automatic Item Updates for Merchants in Adwords

Google has set in motion an “automatic item updates” in Adwords to help retailers maintain a consistent visibility in PLAs. It wasn’t until recently Google has disapproved PLA’s when there has been price or inventory variances between the microdata and the product feed on retailer’s websites. Google is substituting disapproving ads with price and inventory […]

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How to avoid future hits after recovering from Pandas Penalties?

Being penalized by Panda can be detrimental to a website’s traffic. Experiencing a major drop in organic traffic from Google can lead to a company losing a substantial amount of money. Once your site recovers from a penalty you must make sure it doesn’t happen again. Here are a few steps to make sure you

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Bing Announces Ad Campaign Planner

Bing has announced the arrival of Campaign Planner, a supplemental resource for planning and managing paid ad campaigns. Much like Google’s AdWords, Campaign Manager will bring Bing Ads users a variety of useful info, including search traffic trending and forecasting data, industry benchmarks and competitor performance, and keyword suggestions. One important caveat is that data can be

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Google Receives Patent Allowing Watching Habits to Affect Search Results

Google now uses many different factors in their algorithm to determine page rank. They take into account, geographic area, search history & much more. Google has just received a patent that will allow them to use people’s television watching habits to determine page rank. This is how it would work. A person would make a

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