Google has set in motion an “automatic item updates” in Adwords to help retailers maintain a consistent visibility in PLAs. It wasn’t until recently Google has disapproved PLA’s when there has been price or inventory variances between the microdata and the product feed on retailer’s websites. Google is substituting disapproving ads with price and inventory …
When a new updated algorithm is produced by Google there are many immediate and noticeable changes in search engine rank based on what the new algorithm is trying to accomplish. In the case of Google’s most recent update Panda 4.1, the focus was to reward websites for continuously producing new and original content and penalize …
It’s a sad day for those who grew up using Yahoo! as their primary search engine rather than Google. Nearly 20 years ago, Yahoo! came into search engine land and changed the way users explored the web. It first began as a ‘directory’, through a hand-compiled list of websites organized into different topics such as …
The early results are out and the big losers from the most recent Panda update are websites in the games, lyrics and medical content realms. Winning websites are mostly found in news, content and download portals websites. To some things up, those sites that have thin content are more likely to be losers with the …
Recently, Apple released its 6th generation Iphone to the public along with its newest gadget, the Apple Watch. Predicted to release sometime in early 2015, the Apple Smartwatch could mean a drastic revamp in the world of Search Engine Optimization. Smartwatches are nothing new to the marketplace, with companies such as Fossil and most recently Samsung …
Google has reportedly handed out penalties to sites using PBNs, penalizing them for “thin” content. What is a PBN? PBN stands for private blog network. Private blog networks are a group of blogs or websites that are all controlled by one publisher. The name is a little misleading because they aren’t actually private. People can …
Being penalized by Panda can be detrimental to a website’s traffic. Experiencing a major drop in organic traffic from Google can lead to a company losing a substantial amount of money. Once your site recovers from a penalty you must make sure it doesn’t happen again. Here are a few steps to make sure you …
How to avoid future hits after recovering from Pandas Penalties? Read More »
Yesterday, Google introduced Structured Snippets to search result pages. The new feature takes pieces of content deemed important by Google and attaches them to results. Here’s what it currently looks like: These types of snippets are unique in that they are not generated by schema markup. According to Pierre Far, who …
The question of the hour: is Google still the most used search engine, or is Bing & Yahoo making some strides in surpassing this powerhouse? For all you Microsoft & Yahoo supporters, I regret to inform you that Google is still the search engine to use! In the U.S. more than 67% of users are …
Bing has announced the arrival of Campaign Planner, a supplemental resource for planning and managing paid ad campaigns. Much like Google’s AdWords, Campaign Manager will bring Bing Ads users a variety of useful info, including search traffic trending and forecasting data, industry benchmarks and competitor performance, and keyword suggestions. One important caveat is that data can be …
Google now uses many different factors in their algorithm to determine page rank. They take into account, geographic area, search history & much more. Google has just received a patent that will allow them to use people’s television watching habits to determine page rank. This is how it would work. A person would make a …
Google Receives Patent Allowing Watching Habits to Affect Search Results Read More »
No crawl, no index. Our sole purpose of launching a fully optimized website is to get that website found, respectfully, on page one of search engine sites like Google, Yahoo and Bing. If you want your website to drive organic search visits and sales, then you must make sure that your website is crawlable and …
Claims have come out recently for various brands stating that certain Google+ elements have vanished from the Knowledge Graph that once showed up in Google search. So, what happened? Google has acknowledged this issue and said that it is simply a bug that is currently being corrected. Though a fairly minor issue, this bug has …
There are some small business owners that know very little about SEO and the different strategies they can use to help their website rank well in search results. SEO (Search Engine Optimization) SEO is a tactic that is used to make sure your website is attainable to a search engine and enhances visibility in search results. …
You just bought a new domain for your site, but what else did you buy? Just like with a used car and checking out the Carfax report, you may want to do some checking. It does happen that a newly-launched site doesn’t rank or ranks poorly even after giving it some time. In a case …
Have you ever wondered what a particular search would look like if you were located in a different city or state? Probably not, but if you are in the SEO industry like us, this is a helpful tool to see what others are seeing around the country. To change your location, look for the “gear” …
After launching a site there are a few things you need to make sure of right away. (Click on the links within each step to find out more) Make sure your old URL’s redirect to your new website. If they do not, conduct 301 redirects. Download the “All in One SEO Pack” plugin and make …
The First Things to do After Launching a Website Read More »
Facebook always makes it a priority to get the best possible content readily available for their users; this not only includes business pages and article sharing, but also the ads you see throughout Facebook. When you exit or try to hide a specific ad, Facebook will ask you why you’re hiding it so that they …
What is a Permalink? A permalink is a static URL that points to a specific page away from your homepage i.e blog, forum, etc. If you don’t use a permalink, every link will be forwarded to the main blog page versus the individual post. What does a Permalink look like? There are generally three types …
If you move your physical business to a new location, you need to change your address on your Google Places page so that your local search results are not affected. To do this, first make the edit on the Google Places page. You will get a message notifying you that the change is being processed …
How to Change an Incorrect Google Places Business Address Read More »
