Month: August 2014

Protecting Your Website from Negative SEO

What is Negative SEO? Black hat SEO is generally thought of as manipulative SEO tactics that fall outside the boundaries of SEO guidelines. Usually, black hat SEO perpetrators decide to forego these boundaries in order to gain artificially heightened rankings through trickery and loopholes. To negate this, Google is constantly thinking up clever ways to …

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Google’s New Update will Change Exact Match Keywords

On Thursday August 14th Google made an announcement stating that exact match keywords are no longer an essential part of the overall campaign. This has had a tremendous effect on close variant keyword matching, which initially gave advertisers the option, will now become a requirement as of September 2014. How will this Change Affect Adwords? In …

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Will Purchasing an SSL Certificate Improve Search Results?

In the beginning of-August 2014, Google made an announcement regarding a change to its algorithm that would promote safer web browsing for all. In this message, Google revealed their plans to reward websites that are SSL certified with a boost in page ranking. “Boost in page ranking you say?! I live for boosts in page …

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Bing Launches New Conversational Searches

Similar to Google’s Hummingbird update, Bing is rolling out an improved conversational search feature. Bing is trying to “keep the conversation going” by providing results to conversationally relevant searches. For example, if you searched “who is the president of the united states?” and then follow that with a search “who is his wife?” the second …

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How Do You Conduct Good Keyword Research?

When you begin optimizing for your website, you probably have a good idea of what keywords you want to be using in your content. Or do you? Let’s say a hypothetical business owner sells “environmentally-safe, BPA-free, drinking containers with printed graduations”. Wait, what? Oh, you mean “water bottles”. While the first phrase is technically correct, …

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Why Do Some Emails Get Filtered into the Spam Folder and Others Don’t?

Recently Google has come up with a new spam filtering system in an effort to ward off scammers from reaching people’s Gmail accounts. In the past, scammers will use similar looking characters that look like the Unicode Consortium, which normally email platforms would allow to filter into people’s inboxes. By allowing these messages to get …

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What is the Beginning Process of Adwords Certification?

Have an interest to be Adword Certified? Here is a quick guide for the beginning process of Adwords certification. Log in to Google Partner,  click on im an agency button you will need a Gmail account to continue. Sign into Gmail then agree the terms and conditions You will then be asked to complete your …

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Are Facebook Events Working for You?

Business owners who use Facebook to promote their product or services now have a new tool in their pockets to measure effectiveness. Many business Facebookers create events on their pages to promote upcoming sales, functions, or events to their followers.  Now Facebook has added insights to the actual event information for promoters to see how effective …

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The New and Improved Way to Verify Google My Business Listing

Google My Business Listing, previously known as Google Local and before that, Google Places, can now be automatically verified once your website’s URL is a verified site in Google Webmaster’s Tools. In order for this tow work, you will first have to install Google Webmaster’s Tools onto your website; then, for instant verification, sign into …

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