What is Negative SEO? Black hat SEO is generally thought of as manipulative SEO tactics that fall outside the boundaries of SEO guidelines. Usually, black hat SEO perpetrators decide to forego these boundaries in order to gain artificially heightened rankings through trickery and loopholes. To negate this, Google is constantly thinking up clever ways to …
On Thursday August 14th Google made an announcement stating that exact match keywords are no longer an essential part of the overall campaign. This has had a tremendous effect on close variant keyword matching, which initially gave advertisers the option, will now become a requirement as of September 2014. How will this Change Affect Adwords? In …
Google’s New Update will Change Exact Match Keywords Read More »
In the beginning of-August 2014, Google made an announcement regarding a change to its algorithm that would promote safer web browsing for all. In this message, Google revealed their plans to reward websites that are SSL certified with a boost in page ranking. “Boost in page ranking you say?! I live for boosts in page …
Will Purchasing an SSL Certificate Improve Search Results? Read More »
Similar to Google’s Hummingbird update, Bing is rolling out an improved conversational search feature. Bing is trying to “keep the conversation going” by providing results to conversationally relevant searches. For example, if you searched “who is the president of the united states?” and then follow that with a search “who is his wife?” the second …
We all know about Black Hat SEO, right? Well, Black Hat tactics are beginning to quickly emerge on social media sites; not only are they affecting social media sites themselves, but users, and businesses who are using these sites as a marketing platform. Black Hat Social Media, similar to Black Hat SEO, are methods and …
You’ve probably seen it before: you see an article or a video on Facebook that a friend liked or shared, and it peeks your interest, and you want to check it out. You go click on the link and before you can view the content, you’re hit with a message: “Like this page to see …
Rumor has it that Google launched another version of the Panda Update, late last Friday, August 8, 2014. However, when asked about it, Google refused to address any questions related to the suspected release of another Spam Filter. Webmasters, using Google Analytics and other tracking devices, have posted reports that show some sites have been …
Organic links are essentially the word of mouth for the online world. Lets do some review before, an organic search result is when your business listing appears on search engines, Google, Bing and Yahoo, not because of paid ads but because of the relevance to the search terms being used. You can keep this in …
When you begin optimizing for your website, you probably have a good idea of what keywords you want to be using in your content. Or do you? Let’s say a hypothetical business owner sells “environmentally-safe, BPA-free, drinking containers with printed graduations”. Wait, what? Oh, you mean “water bottles”. While the first phrase is technically correct, …
Google has announced that websites moving from HTTP to HTTPS will be given a search engine rank boost. This incentive was given because Google wants all of the websites it lists to be safe and by adding a SSL 2048-bit key certificate on a website it ensures that the website is safe for users. Although …
Recently Google has come up with a new spam filtering system in an effort to ward off scammers from reaching people’s Gmail accounts. In the past, scammers will use similar looking characters that look like the Unicode Consortium, which normally email platforms would allow to filter into people’s inboxes. By allowing these messages to get …
Why Do Some Emails Get Filtered into the Spam Folder and Others Don’t? Read More »
Have an interest to be Adword Certified? Here is a quick guide for the beginning process of Adwords certification. Log in to Google Partner, click on im an agency button you will need a Gmail account to continue. Sign into Gmail then agree the terms and conditions You will then be asked to complete your …
What is the Beginning Process of Adwords Certification? Read More »
We’ve seen it before on Facebook: the random link sent in a private message from a friend, or the nonsensical post that pops up in your news feed. Viruses and malware have made their way into users’ computers through many different routes and tactics, and this tricky Facebook ad has already made its way around …
So, you’re building a website with an image slider and your pictures need to be exactly a certain size, without being distorted or stretched. Or, perhaps you need to reduce image file sizes so your website loads faster. Or maybe you just want your Facebook profile picture to be fitted, framed, and crisp. There is …
Business owners who use Facebook to promote their product or services now have a new tool in their pockets to measure effectiveness. Many business Facebookers create events on their pages to promote upcoming sales, functions, or events to their followers. Now Facebook has added insights to the actual event information for promoters to see how effective …
Google Sandbox is a penalty that filters out specific back links from a penalized website that are helping to speed up its ranking on Google. This term can be traced back to 2004 where it had a tremendous effect on how new websites were being launched. These sites were essentially trapped in this “sandbox” until Google recognized …
Let’s take a look Squarespace has revamped its website building tools in the last few years, and it deserves a proper looking at. Up against WordPress, the most widely used blog and CMS in the world, you might think it’ll pale in comparison, but Squarespace has some intriguing benefits, so lets take a brief look …
WordPress VS SquareSpace – Which Is Right For You? Read More »
Posting statuses and content that meets the interest of your targeted audience is a goal everyone should strive to achieve during their social media strategy; you want to post something so interesting that they hit the share or Retweet button right away. That’s all well in good, but how do you get your content to …
How to Get More Shares and Why They’re Important Read More »
If you don’t know what site links are, read our previous article here. If your website is indexing well, you may notice that your results on SERPs will look something like this: We’ll start off first by saying there is no way of choosing which pages show up on your site links. We all wish …
Google My Business Listing, previously known as Google Local and before that, Google Places, can now be automatically verified once your website’s URL is a verified site in Google Webmaster’s Tools. In order for this tow work, you will first have to install Google Webmaster’s Tools onto your website; then, for instant verification, sign into …
The New and Improved Way to Verify Google My Business Listing Read More »
