August 11, 2014

How Do You Conduct Good Keyword Research?

When you begin optimizing for your website, you probably have a good idea of what keywords you want to be using in your content. Or do you? Let’s say a hypothetical business owner sells “environmentally-safe, BPA-free, drinking containers with printed graduations”. Wait, what? Oh, you mean “water bottles”. While the first phrase is technically correct, […]

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Why Do Some Emails Get Filtered into the Spam Folder and Others Don’t?

Recently Google has come up with a new spam filtering system in an effort to ward off scammers from reaching people’s Gmail accounts. In the past, scammers will use similar looking characters that look like the Unicode Consortium, which normally email platforms would allow to filter into people’s inboxes. By allowing these messages to get

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