Whether it is for personal reasons or business, having a strong presence on Google+ is a great way to promote your ideas, network with like-minded individuals and gain clients. Like other social media sites such as Facebook and Twitter, in order to be recognized you need to build a strong presence. You should decorate your …
Google announced that they will no longer show authorship results on any given Google search and will no longer be tracking the data produced using a rel=authorship markup. Google is extremely set in its ways with testing their new ideas and products; however none of them are above Google’s evaluation method. If a product or …
Often times when a visitor encounters a 404 page it is usually due to a broken link, a deleted page or a mistyped URL. It sends back a HTTP status code of 404 that indicates the page is not found and no other information is provided. By creating a good custom 404 page for your …
Recent news indicates that Yahoo may be working on a new user interface, one that apparently looks much like that of Google’s interface for tablets. The development is still in the works, and while most internet users are heading to Google for their searches, those that use Yahoo will experience a different look and feel …
Have you ever needed to find something on an older version of your website? If you launched a new website odds are that you may have missed something that you need from the old site. Lucky for you there is a way to recover some of the content of your old site if it has …
What is the first thing users see when they find you on a social media site? Your cover photo. Kind of like those sayings about first impressions, you want to get it right. Here are some tips for creating your perfect cover photo. Size matters. Pixel size that is. If your image is too large …
Adding your local business to Google+ places provides a number of crucial benefits for a business’s online presence with Google. From the easy to use features on the Dashboard to the ability to track how many people visit your Google+ page, there are a number of options one can take advantage of. Some of the …
How Do I Add and Verify My Local Business on Google+ Places? Read More »
We all know the articles; “This man spoke out and you won’t believe what happened next”. It’s called clickbait, and it’s used by sites like Upworth, Buzzfeed, and Huffungton Post. It can be very annoying. (check out the onion’s click-bait satire site) Facebook says it’s going to be cracking down on click-bait so it doesn’t …
FTP accounts are useful for uploading files and images, editing html & putting 301 redirects on your site. There are a lot of things you can do with through FTP but first, you will need an account to get started! We’ll show you how to create an FTP account. The first thing you will need …
Do you speak more than one language at home? Over half the world’s population speaks multiple languages. Google can now keep up with the Google Search app on Android. The App will understand you no matter which language you choose to speak. Previously you could switch between 50 languages for voice search by going into your settings but …
Google’s Search App Will Understand you When Speaking in Multiple Languages Read More »
Up until last week, one could only estimate how big of a profit Google rakes in from mobile search; thanks to the global mobile advertising revenue report, we have learned that Google Mobile Search raked in $19.3 billion of revenue worldwide in 2013. This revenue represents a 92% growth from the beginning of 2013 to …
Many different formats work for blog posts. The frequency and length of your site’s blogs is ultimately up to the needs and preferences of the site owner. But generally, content writers usually create single-topic, one-shot blogs. While it is good to focus on one topic throughout a post, there is no requirement to cover a …
What are the Advantages of Writing a Multi-Part Blog? Read More »
Emails do not directly improve search results. By that I mean your emails are not being indexed by Google or Bing for search terms, to improve page rank. So the more emails you send or more contacts you have on your email account don’t directly increase page rank. However you can improve page rank by …
The robots.txt is used to tell search engines to ignore certain pages when the crawl the internet looking for new websites, pages, and blog posts. Having a robots.txt file is only necessary when you have pages you want to list as no follow. Don’t create a robots.txt file unless you are submitting links that you do not …
In a world where our news is predominantly found on social media websites like Facebook, we need to be weary of whether or not what we are reading is true or just a hoax. Facebook has decided to take this confusion into its own hands, and is in the beginning stages of coming up with …
Joomla is not always the preferred platform to build a website with, as by comparison to something such as WordPress, it is a bit less user-friendly. However, if you do use Joomla, there are in fact many useful extensions that can enhance the overall appearance and functionality of your website. We all know how important …
Google is testing a new local graph interface for their local knowledge graph. Google is switching it up with a “card” like approach that is vertical, unlike the horizontal scroll you are used to. The new interface should look similar to mobile interface.
Like any marketing strategy or tactic, measurement of ROI (return on investment) is integral to determining success. Any company investing resources into paid search campaigns certainly wants to make sure their investment is worthwhile. Although paid search campaigns are among the most measurable tools in marketing, many still scratch their heads when it comes time to measure their …
How Can I Better Measure ROI When it Comes to SEM? Read More »
Facebook advertising offers some great options to the business owner in terms of targeting the desired audience for your product or service. Think about “who” you really want to look at your content. Who are the potential buyers? Where are they? What circles do they move in that could create a wider distribution for your …
How to Target Facebook Content to Your Desired Audience Read More »
If you are not familiar the term “Google Bowling”, it refers to the idea of a rival company performing black hat SEO tactics against your website. The idea is that by using black hat tactics against a competitor, one’s own website will benefit once Google penalizes the other site. The search team at Google for …
