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Month: August 2014

How can I build a bigger presence on Google+?

Whether it is for personal reasons or business, having a strong presence on Google+ is a great way to promote your ideas, network with like-minded individuals and gain clients. Like other social media sites such as Facebook and Twitter, in order to be recognized you need to build a strong presence. You should decorate your …

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How Do I Add and Verify My Local Business on Google+ Places?

Adding your local business to Google+ places provides a number of crucial benefits for a business’s online presence with Google. From the easy to use features on the Dashboard to the ability to track how many people visit your Google+ page, there are a number of options one can take advantage of. Some of the …

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Google’s Search App Will Understand you When Speaking in Multiple Languages

Do you speak more than one language at home? Over half the world’s population speaks multiple languages. Google can now keep up with the Google Search app on Android. The App will understand you no matter which language you choose to speak. Previously you could switch between 50 languages for voice search by going into your settings but …

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What are the Advantages of Writing a Multi-Part Blog?

Many different formats work for blog posts. The frequency and length of your site’s blogs is ultimately up to the needs and preferences of the site owner. But generally, content writers usually create single-topic, one-shot blogs. While it is good to focus on one topic throughout a post, there is no requirement to cover a …

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How Can I Better Measure ROI When it Comes to SEM?

Like any marketing strategy or tactic, measurement of ROI (return on investment) is integral to determining success. Any company investing resources into paid search campaigns certainly wants to make sure their investment is worthwhile. Although paid search campaigns are among the most measurable tools in marketing, many still scratch their heads when it comes time to measure their …

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How to Target Facebook Content to Your Desired Audience

Facebook advertising offers some great options to the business owner in terms of targeting  the desired audience for your product or service. Think about “who” you really want to look at your content.  Who are the potential buyers?  Where are they?  What circles do they move in that could create a wider distribution for your …

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