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July 2014

How can you Optimize for Knowledge Graph while also creating Brand Authority?

We know about the growing importance of Google’s Knowledge Graph and optimizing websites so that they will show up for searches that are less generic keyword-based and rather those that reflect how the typical person might normally speak or inquire about something related to your brand. Additionally, the value of authority over your business or …

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Google’s New Local Search Algorithm

Google rolled out an algorithm update yesterday that effects local searches. This new update effects local search rankings rather than targeting spam.  There is no information yet about the percentage of search queries it effects but based on our own tests, a significant amount of queries were affected by this algorithm change. This algorithm change also …

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Google’s “Pigeon” Update & What It Means For You

Recently, Google rolled out an update to its search algorithm. Although it is still very recent and will take time to decipher all of its effects on search rankings and the like, there have been a few immediately noticeable changes. Think local This new update comes with some changes in local search results and map …

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How to Erase Your Stalking Activities on Facebook

Okay, so some people can get a little carried away checking up on other people like employees, exes, and business competitors online. While technically only you have access to your search history, leave your page up and unsecured and the info is fair game. Here is how your erase the history of your inquisitive past: …

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How and Why Should I Use Schema Markup on My Website?

What is Schema? Schema is a type of markup language designed to help search engines better understand the content on a website. It is commonly used used by Google, Bing, and Yahoo to provide more relevant and accurate search results for users. There are several different types of schemas that can help increase your visibility …

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What are the benefits in verifying my Google+ page?

It is important to have your Google+ business page verified by Google for many reasons. When the page has been verified, a small check mark will appear next to your company’s name. This means that you are the creator and owner of that page and that your business has been claimed. After you have created …

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Google Search Results Warn Users Against Websites With Flash

Flash Based Websites Should Expect Even Lower Traffic From Mobile Users This week Google rolled out a new update to search engine result pages (SERP) that warns mobile users whether a website is using flash. If a website using flash comes up in your Google search result, there is a warning listed below where a website’s …

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How to Force AdWords to the Top of ‘Page One’ Search Results

Often times clients will ask why their ads aren’t showing up on the top of the Google search results. This is due to budget constraints or the AdWords algorithm spacing your budget throughout the day. Here is a great way to raise your bids to the top. However, this method may exhaust your budget rapidly, …

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How To Get Your Blog Posts Read

SEO success is certainly a culmination of many coordinated efforts. To be successful, SEO requires a robust ecosystem around which your online presence may grow. Having a well engaged social media presence, strong listings, excellent meta titles and descriptions, and a beautiful website are all important facets of your business’s SERP favorability, however one particularly weighty …

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