Bing has created a new system where you can find out why a website has been flagged. When a website is flagged a caption will appear next to the listing saying that the site has been flagged for safety reasons or malicious attributes. It will also provide a link to their new “Site Safety Page”. …
It doesn’t take very long for Google to axe something that just isn’t quite “working out.” Google’s newest break up? Author Icons. Now, we all know about Google+ Authorship, and the purpose it serves, but in case you forgot, here’s a brief reminder. Signing up for authorship is beneficial because you can link content you …
We know about the growing importance of Google’s Knowledge Graph and optimizing websites so that they will show up for searches that are less generic keyword-based and rather those that reflect how the typical person might normally speak or inquire about something related to your brand. Additionally, the value of authority over your business or …
How can you Optimize for Knowledge Graph while also creating Brand Authority? Read More »
Introduced on April 3, 2014, a new legislation was proposed by senators Tom Coburn and Clair McCaskill. Known as the “Let me Google that for you” act, it aims to save taxpayers nearly 66 million dollars per year. The purpose of this act is to substitute the National Technical Information Service (NTIS) Agency with a …
Google rolled out an algorithm update yesterday that effects local searches. This new update effects local search rankings rather than targeting spam. There is no information yet about the percentage of search queries it effects but based on our own tests, a significant amount of queries were affected by this algorithm change. This algorithm change also …
Recently, Google rolled out an update to its search algorithm. Although it is still very recent and will take time to decipher all of its effects on search rankings and the like, there have been a few immediately noticeable changes. Think local This new update comes with some changes in local search results and map …
Google’s “Pigeon” Update & What It Means For You Read More »
Okay, so some people can get a little carried away checking up on other people like employees, exes, and business competitors online. While technically only you have access to your search history, leave your page up and unsecured and the info is fair game. Here is how your erase the history of your inquisitive past: …
How to Erase Your Stalking Activities on Facebook Read More »
Having rich, original, and fresh content on your site is imperative if you want to have great search results; landing pages are a great addition to your site, when you use them correctly. Today we are going to discuss how to spark an interest in your audience that will lead to more conversions. Understand your …
What is Schema? Schema is a type of markup language designed to help search engines better understand the content on a website. It is commonly used used by Google, Bing, and Yahoo to provide more relevant and accurate search results for users. There are several different types of schemas that can help increase your visibility …
How and Why Should I Use Schema Markup on My Website? Read More »
Facebook is primarily the place we go to share posts and links, like our friend’s pictures, and, in general, socialize. But Mark Zuckerberg also seems to think there is untapped potential in Facebook’s search capabilities. The social network gets one billion search queries every day, a number that cannot be ignored by the founder of …
Google has updated Maps to now include paid ads in the list view of both desktop and mobile search results. Paid ad results now appear above organic results in the list view, as they do in a normal Google Web search. For example, when a user searches for “gym sf” in Maps, the highest-bidding San …
With smartphones available today, more and more people are accessing the internet using their mobile devices than ever. Having your business phone number readily available and easy to find on your website is a great way to get people call your business. Having the phone number accessible is a great start but you can take it one …
It is important to have your Google+ business page verified by Google for many reasons. When the page has been verified, a small check mark will appear next to your company’s name. This means that you are the creator and owner of that page and that your business has been claimed. After you have created …
What are the benefits in verifying my Google+ page? Read More »
When using Bing Ads for pay per click advertising, you were only allowed to set up a geo target within 5 or 10 miles of your business. Now Bing Ads has added a more personalized option that can widen or narrow your geo targeting results based on radius. Their new update allows you to choose …
In an interesting coincidence last week, both Facebook and Twitter announced only hours apart from each other that both networks would soon be offering Ecommerce options. Facebook was the first to share the news, releasing a statement which said that they were currently testing out a “Buy” button with a select group of U.S. businesses …
What type of content should go on my home page? The home page of your business should likely be visited the most out of all the pages on your website. In order to capture your audience’s attention in a short amount of time, the best way to bring awareness to your home page is to …
Flash Based Websites Should Expect Even Lower Traffic From Mobile Users This week Google rolled out a new update to search engine result pages (SERP) that warns mobile users whether a website is using flash. If a website using flash comes up in your Google search result, there is a warning listed below where a website’s …
Google Search Results Warn Users Against Websites With Flash Read More »
The surprisingly popular social media site Pinterest has rolled out a new option for finding things of interest. Rather than relying on people or brands that a user would normally follow, users can now choose from numerous topics of interest and they will receive a broader array of information in their feed based upon the …
Often times clients will ask why their ads aren’t showing up on the top of the Google search results. This is due to budget constraints or the AdWords algorithm spacing your budget throughout the day. Here is a great way to raise your bids to the top. However, this method may exhaust your budget rapidly, …
How to Force AdWords to the Top of ‘Page One’ Search Results Read More »
SEO success is certainly a culmination of many coordinated efforts. To be successful, SEO requires a robust ecosystem around which your online presence may grow. Having a well engaged social media presence, strong listings, excellent meta titles and descriptions, and a beautiful website are all important facets of your business’s SERP favorability, however one particularly weighty …
