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Month: June 2014

When to Boost Your Facebook Post to get the Biggest Bang for Your Buck!

A lot of people have been noticing the “boost” button in the bottom right hand corner of any Facebook posts that are made. Boosting a Facebook Post may be very intriguing to a lot of business owners who have a Facebook page that isn’t being seen by as many users as they would like, which …

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Google Analytics Has Added Brand and Generic Paid Search Channels

Recently Google has added a convenient feature to Google Analytics that separates brand and non-brand paid search terms into similar channels. Non-brand terms have been grouped under the Generic Paid Search Channel. Click –through rate and domain name will be placed under Brand Paid Search channel. It will have a more accurate understanding of how …

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What is the Difference Between a Trademark and Registering with the State?

There are a number of different questions that a start-up company may have when initiating efforts to become established in their particular field of expertise as well as online. Maintaining a firm grip on how you want your business to be presented is crucial, and it is often in your best interest to follow through …

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How to Write a Good Post for Your Business Facebook Page

If you have a Facebook page set up for your business, and you should, you want to make sure that your posts are effective and help to promote your brand or product.   Here are some ideas for making the best of your posts. 1) Make the content engaging.  Talk about things that are interesting to …

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Google’s Knowledge Graph is Showing Step By Step Instructions

When Google introduced their new “Hummingbird” algorithm, it opened up a world of new possibilities to provide in depth answers right on the SERPs page. A cool improvement they’ve made is showing step by step instructions.  Here are a few examples: We don’t know yet how to change the information that shows up in the …

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Is Facebook Becoming More Mobile Friendly?

As if Facebook wasn’t already mobile friendly enough, they are making more updates to their Graph Search to help users navigate their site more efficiently. Facebook has been running tests on their mobile Graph Search, and according to InsideFacebook, the launch may be introduced sooner than expected. The test shows great promise, as its in-depth …

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How to create a mobile Ad Campaign on your existing Adwords Campaign

Once you are logged into your Adwords Campaign, click on your online campaign.  Once it is opened, hover over the campaign and click on the Ads button.   Hover over and select which ad you would like to convert into a mobile ad. Select copy & edit, a little pop up will appear notifying you …

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How to Monitor Your Competitions SEO Strategies

Keeping an eye on your competition is good practice in any market. To fully understand how your competition works, is to better understand how to improve upon your own business. The same practice can be used when exploring how your competition functions on the internet. So how does one go about monitoring the competitions search …

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Free & Easy Video Optimization With YouTube Transcription

Google is good, Google is very good. It knows more about you than you’re probably comfortable with. It knows vast amounts of information throughout countries, businesses, trends and future trends, and will only get more intuitive and intelligent as time goes on. This is why it’s an intelligent choice to ditch the black-hat SEO loophole …

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Google+ Pages Offer More Useful Information

Those reluctant to establish a Google+ page for their business because measuring its effectiveness was iffy at best,  may now have a reason to rejoice, or at least, rethink. Last week, Google rolled out Google+ Insights for Google+ page managers and it offers some improvement over what performance information was previously available. If you select …

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