A key ingredient to your SEO campaign is developing unique page titles and meta descriptions for each page. We use unique pages titles and meta descriptions so the Google can differentiate one page from the next. If all of our pages had the same meta data, upon first glance, search engines might assume that all …
How Can You Check Your Website for Duplicate Meta Data? Read More »
While Google Authorship has continued to increase in popularity despite Matt Cutts admission that it does not really help in the SERPs, it seems troubled lately. The benefit, of course, is that users seem to trust links that have clear authorship designation and will click through those links more quickly. But what happens when the …
As the times change and people rely on their phone more and more, the benefit of having a site that is not only optimized for mobile but user friendly is extremely important nowadays. One feature that can really help optimize your website for mobile is making your phone number click to call. What is click …
A lot goes into marketing your business properly on social media. Get it wrong & miss a lot of opportunity. Get it right, and see your conversions grow. Sometimes, it’s the obvious things that you may be skipping. As SEO’s, we focus on SEO technicalities so much, we tend to forget that at the end …
Earlier this month, European courts ruled against Google in a historic privacy case that grants European citizens the ‘right to be forgotten’. This data protection rights case has been long in the making building up to this point since similar cases started appearing in European courts in 2010. The ruling was held on May 13 by the highest court …
Black hat SEO refers to techniques that are unethical that webmasters will use to get their websites to the top of SERPs. A lot of these techniques use to work but with Google’s algorithm updates, they have cracked down on sites using these black hat techniques and will actually penalize you site. Some of these …
A quality score is a list of factors that together, determine your Adwords ranking; the higher the Quality Score, the better your Adwords campaign is. Below you will find the factors that will determine your Quality Score: Keywords Expected Click Through Rate (CTR): Google will measure this Past Click Through Rate (CTR) Display URL: this …
Amazon and Twitter have recently partnered up to make it easy for users to add items to their Amazon cart and buy them later simply by adding them through their twitter feed. By tweeting the hashtag #AmazonCart with the Amazon product link, you automatically add the product to your Amazon cart. To get this to …
Google announced the roll out of Panda 4.0 yesterday and it seems to be a larger as compared to the previous updates. Just by its name, Panda 4.0, Google is separating this update from the previous ones. Google noted that this update is designed to look more at the language of the website and noted …
One of the latest increasingly popular design trends on websites is parallax scrolling, a great visual feature that can impress your website’s visitor, but some people wondering whether or not this is SEO‘s friend or foe. Firstly, what exactly does parallax scrolling provide? Initially developed for the world of video games to help provide the …
What is Parallax Scrolling and is it SEO Friendly? Read More »
If you’ve installed Google Webmasters to your site and you want to authorize another person to have access to your account information, do the following: 1) Log in to Google Webmasters at https://www.google.com/webmasters/tools/ 2) On the home screen, locate your site 3) Click the “Manage site” button and select “add or remove users” 4) Click “Add …
Since the term ‘search engine optimization’ was coined nearly 10 years ago what you can and can’t do to optimize your website has changed dramatically. If you wanted your website to show up at the top of the search results in the past one common method was to use exact-match domains. For example, if your …
The blogger bees have been buzzing about these sound bites lately. Like a lot of things buzz-worthy, it’s wise to look a little deeper into the issue, as rumor and generic common knowledge often are sorely misinformed. This little article should clear up a thing or two for you. So, Is SEO dead? No, SEO …
comScore releases monthly reports on U.S. Search Engine Rankings and in April 2014, Yahoo was at exactly 10% of the search market. It was down .1% from the previous month. Google and Microsoft both experienced a .1% increase. It has been a disaster for Yahoo ever since they announced their merger with Microsoft in July …
If you have a WordPress website, you may have run into something called ‘shortcode’. What this is, is a quick short cut tool to embed files or objects onto a page or post that would otherwise require long, complicated coding. Many plug-ins utilize shortcode to embed the plug-in onto a page as well. Shortcodes use …
A Semalt Crawler is a bot that visits random websites and gathers up statistical data; they look at unique IP, browsers, display resolution, etc. Most webmasters, including us, here at Boston Web Marketing, do not like when these sorts of bots visit our websites and display data on Google Analytics. These crawlers have a 100% …
Last week the photo messaging application, Snapchat, settled charges with the Federal Trade Commission (FTC) and was placed on a 20 year probation for their misleading advertising campaign. The app quickly gained fame claiming that the app allowed users to send timed messages and videos that would ‘disappear forever’. As its popularity grew, loopholes to …
Widgets in wordpress are great ways to add easy and simple new design features to a website in the sidebar. The default widgets that you are probably familiar with, before you get more creative with plugins, are for post categories, tag clouds, navigation, search, etc. In WordPress, the “widget area” is already pre-defined in the …
Guided Search is a new feature from Pinterest that was released last month This is a great feature for people that want to explore on Pinterest and need further ideas for example if you are looking for ideas on where to go on your next trip or simply what kind of cake you would want …
We’ve heard time and time again that it is important to utilize social media networks in your SEO and online marketing efforts, but we also know that sometimes we hit a slump in creativity with topics and information to post about. However, when you do find those creative juices flowing that allow you to interact …
