Google Hummingbird was officially announced this week and has many people asking, what is “Google Hummingbird?” Google Hummingbird represents a complete overhaul of Google’s entire search engine. It is estimated that 90% of all Google’s searches will be impacted by this change? So what makes hummingbird different than the last search algorithm? Google Hummingbird seeks …
What is Google Hummingbird? What Does this Mean for SEO? Read More »
Today Google celebrates its 15th birthday. At Boston Web Marketing we know that it’s not all about ‘the Google’; other search engines that are important, but today we can stop to appreciate this California based internet tycoon with reflecting a little history and some milestones in SEO technology. Originally named ‘BackRub’, the search engine we …
Installing conversion tracking on your website is an easy way to analyze how well your site performs to convert traffic into leads. Google Analytics goals makes it easy to track anything from who places an order, who creates an account to who fills out a contact form. An easy way to track who fills out …
Later last week, Bing released a detailed overview of their new Page Zero Experience; a new search feature that offers links directly from the search box with shortcuts to relevant information associated with the search term(s). According to Bing representatives, this search feature gives the “best” auto-completion suggestions, and displays only rich and relevant information …
Yesterday Google announced through Dan Sullivan at Search Engine Land that they made secure search the default for all users. Google announced: We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users …
Google Defaults all Searches to Secure: Not Provided to Hit 100% Read More »
Reports say that Google has been testing their new idea for a new navigation layout since February, maybe even earlier. Either way, they have finished testing this new feature and will start implementing. The new app launcher will be on the main navigation bar and is meant to make is easer to access your Google …
Google Trends has been helping webmasters and business owner’s better target an audience and marketing strategy for years now. To keep it short, Google Trends essentially tells you what people are searching for on the internet at that moment, day or month. For example, today, September 18th, 2013, the #1 trend is iOS7 due to …
While all of us iPhone users have seen our fair share of iOS updates in the past, the latest (and arguably the greatest) iOS 7 update is bigger than ever before. Released for download yesterday, many users eagerly awaited the update’s availability and were thrilled with the new features and changes it offers. However, some …
One of the great benefits to social media is getting your name and product out there, but if you use it correctly you can also capture data that could help your business. Unlike strict feedback measures like surveys or comment cards, social media will be a much less focused way to capture client feedback so …
Use social media to analyze trends and customer issues Read More »
Google’s not provided statistic has been a prominent topic of conversation in the SEO world for some time. Since October of 2011 when “Google Dark” was born, we have seen a steady increase in the number of searches that are listed as not provided. There are websites such as www.notprovidedcount.com , that guesstimate when not …
Google announced that they are integrating Google+ with their Google authorship program. This means that getting your picture in search results will be even easier. By simply signing in to WordPress.com with Google, the articles you publish will automatically be associated with your Google+ profile. Your profile picture will be included in the rich snippet …
Google has announced a new, much broader, and more diversified link data tool in Webmasters. Google will no longer show links in alphabetical order. Instead, they will now show sample links from the full spectrum of backlinks. Now that you can see all the backlinks to your site, you will be able to notice all …
As part of its long-term mission to revolutionize search as we know it, Google announced that they have unveiled new features to its dictionary search. The dictionary upgrade allows users to type “define” into the Google search bar, followed by a word, to receive a display of information that shows up alongside the definition. You’ll …
Google Plus has joined the movement Facebook, Twitter, and others have already been apart of. Users can now embed posts they want to share on their website or blog. It is very simple to do for all social media platforms. Below is how to embed the posts from Google plus. Simply click the drop down …
Embed Social Media Posts on Your Blog or Website Read More »
In a day and age where the majority of people are using (if not downright dependent on) social media networks, a recent study might surprise you given that the results showed only 7% of managers feel like social media skills are important for their employees to have. Does this really matter? Should an employee be …
Are Social Media Skills Important for Employees? Read More »
Ever since Facebook adopted the hashtag search function that Twitter introduced over 4 years ago, many small businesses and webmasters have been trying to figure out if it actually will assist your businesses social media campaign. Are Facebook users searching with hashtags or even clicking on them to see more similar results? The results found …
Are Facebook Hashtags Helping Your Social Media Campaign? Read More »
Most businesses are confident that they have a good website, but sadly the search engines don’t always agree and you may never seem to appear in the search rankings where you think you should. Do you think you follow the guidelines to maintaining a good website? Matt Cutts of Google wants to hear from you. …
Think your website should rank better on Google? Read More »
Built into your website are a number of contributing factors that work to generate organic search engine traffic to your site. Many times during the launch of a new site, these contributing factors are over looked or not coded properly. When these factors are not transferred properly, the result can be a dramatic drop in …
How to Avoid Traffic Loss when Launching your New Website Read More »
