Likes & +1s Google’s head of search spam, Matt Cutts, has once again squashed the idea that Google +1s or Facebook likes have a direct impact on search rankings. He said that he is looking for the “politest way to debunk the idea that more Google +1s lead to higher Google web rankings.” There have …
Since 2006, Google Adwords Keyword Tool, helped point the SEM world into the right direction; now that it is dead and gone forever, the SEM world is non-too pleased, to say the least. Google’s new keyword planner is going to take some getting used to. During the last week, people have been voicing their unhappy …
The appointment of Marissa Mayer as CEO in mid-2012 seems to be paying off. The strategies she has implemented and the direction she is taking the company has allowed them to catch up with, and even surpass Google in traffic in recent months. Yahoo outshined Google as the largest Web platform by monthly unique visitors …
Easy to use: Effect & Efficient WordPress is very easy to use and navigate. Adding new pages, blog posts, images, etc. on a regular basis is simple and can be done quickly. Because the technology is so simple, time spent on formatting is minimal Access and Manage your Website from any Computer You can log …
In the past, the Yelp mobile app only had the ability to read reviews and draft reviews for future publishing. To actually publish the review, you would have to get on a computer to submit it. About a week ago, Yelpers no longer have to wait until they get home to tell the world about …
Google is taking some heat recently for an accidentally voicemail left by one of their AdWords Account Managers. The account manager forgot to end his call with the client’s voicemail, when suddenly he noticed the client had recently upgraded to enhanced campaigns without consulting him. The manager went on to curse the client and say …
This week, Google has introduced additional options for tracking and viewing traffic information on your AdWords account to give you more precise data on specific time periods. This is particularly helpful for those folks who run product campaigns for limited times or are tweaking their keywords to see how they are affecting your search traffic. …
Businesses, that are new to internet marketing, have come to the realization that Yelp can be an effective tool to use; if they have the clients to leave good reviews. However, some businesses, for one reason or another, can’t seem to make all of their customers happy. In fact, some may have customers, who were …
Google now allows for third-party contributions in your AdWords campaign by providing the option to include reviews and testimonials that appear in your paid listings. These endorsements from previous as well as current customers can prove to be of great benefit to those brands and companies seeking greater online exposure and conversions. For those companies …
Google Authorship has been around for quite some time now. Most bloggers I know use it because they love seeing their picture and name show up in the search results right next to the articles they write. But in reality, Google Authorship has much more powerful benefits than that. Not only are people more likely …
A very simple question with, apparently, a very simple answer. Very. For a while industry pros have been talking about the importance of using social media as a part of your overall SEO strategy and they have been proven correct. A recent study by Ascend 2 found that those companies with a social media emphasis …
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Last week Google announced that it will be rolling out a new perspective for how their quality scores are reported. In a post, Google noted that they “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience”. Google was quick to note that the …
Do you have multiple 301 redirects to your site? Most would expect a boost in traffic but if done incorrectly, traffic can go down and your site may be penalized by search engines. When done right, 301 redirects can clean up messy architecture, solve outdated content problems and improve the user experience. The past year, …
Search Engine Optimization is defined as “the process of raising the visibility of a web page, website or ecommerce store in the organic (un-paid) results shown to the users of popular search engines like Google, Yahoo and Bing” – but a good SEO specialist knows that business owners aren’t just looking to be on the …
Search engine optimization is like a foreign language to many business owners; a lot of them don’t really understand the basics of SEO. Because many of them are a little behind the times, they make very common, but very critical, mistakes. Here we are going to share with you the 4 most crucial mistakes business …
