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August 2013


Google is taking some heat recently for an accidentally voicemail left by one of their AdWords Account Managers. The account manager forgot to end his call with the client’s voicemail, when suddenly he noticed the client had recently upgraded to enhanced campaigns without consulting him. The manager went on to curse the client and say …

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Spot Trends More Quickly on Google Adwords

This week, Google has introduced additional options for tracking and viewing traffic information on your AdWords account to give you more precise data on specific time periods.  This is particularly helpful for those folks who run product campaigns for limited times or are tweaking their keywords to see how they are affecting your search traffic.  …

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Third-Party Reviews in AdWords

Google now allows for third-party contributions in your AdWords campaign by providing the option to include reviews and testimonials that appear in your paid listings.  These endorsements from previous as well as current customers can prove to be of great benefit to those brands and companies seeking greater online exposure and conversions. For those companies …

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Google AdWords rolls out New Quality Score

Last week Google announced that it will be rolling out a new perspective for how their quality scores are reported. In a post, Google noted that they “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience”. Google was quick to note that the …

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How to Ruin or Save Your Website with Redirects

Do you have multiple 301 redirects to your site?  Most would expect a boost in traffic but if done incorrectly, traffic can go down and your site may be penalized by search engines.  When done right, 301 redirects can clean up messy architecture, solve outdated content problems and improve the user experience. The past year, …

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