Since the development of smart phones (just about 8 years or so), many marketers and web masters were under the assumption that having a mobile-friendly site was pointless; their thought process was that Google didn’t crawl or prioritize the content on the mobile site. People believed that having content that provided a good user experience …
Twitter Cards is the latest update Twitter has made; these cards make your tweets and Twitter page more organized and professional looking. You can link these cards to any form of content, page, or blog on your personal site. This is a very useful marketing tool, as you can target specific services and products with …
Google has opened its beta testing for image extensions which allow AdWords advertisers to include images with their text ads. Google is hoping to achieve a more editorial feel than simple product screen shots, a chance for advertisers to work on their branding. Allowing images to be displayed in a PPC advertisement gives Search Engine …
Certain businesses use images to show the quality of work they provide. If you are a business like this and your website is full of picture galleries displaying your products and services you want to make sure you are optimizing these images properly. Optimizing your websites pictures using keywords supported with rich content is easy …
Simple and Effective Steps to Image Optimization Read More »
What is the future of Google Local Search? There seems to be numerous ways that Google’s algorithm chooses to display search results. Some of these include: Displaying a local results directly below a search result with a title and description Displaying the local result to the right of a search results with only the title …
Last week I wrote about how Facebook adopted the “Verification” feature that Twitter had introduced over 4 years ago. Today, Facebook announces it will adopt another Twitter feature that was rolled out over 4 years ago. Hashtags. Speculation of Facebook hashtags began in March, 2013 when the Wall Street Journal wrote about it. Now it …
Facebook Also Implementing Twitter’s Hashtag Feature Read More »
Nowadays, with smart phones and tablets everywhere, more and more people are likely to find your business using a mobile device. Given that there is a bit more immediacy to mobile searches (I want a restaurant now or I really need those BBQ tongs today), you want to make sure that yours is the business …
Google is currently testing rich snippets in the form of “In-Depth Articles”. This was recently discovered by Dr. Peter Meyers, the Marketing Scientist at Moz. It appears that Google is thinking about including in depth articles in search results from reputable sources like The New York Times and The Wall Street Journal. This will be …
In the past we have covered why Google webmasters tools is a great program and yesterday I got a surprising notification from webmasters tools. Normally these updates alert you when your site may have malware or may be experiencing higher volumes of traffic. Yesterday, however, webmasters tools alerted me that I was running an older …
Every SEO specialist knows that there is nothing more important than having easy-to-read, readily available contact information on a site – but asking customers to send their questions or concerns to a non-site-specific .com address can make business owners look unprofessional. Although small business owners have traditionally faced difficult obstacles when trying to set up …
On Monday, Matt Cutts, Google’s head of search spam, released a five minute video, where he quickly and efficiently explained and disproved three of the biggest misconceptions in the SEO world: updates, revenue goals, and link building. To watch the video, follow this link: https://www.youtube.com/watch?feature=player_embedded&v=K2mv1KSktLo Below will be a brief summary of what Matt discussed …
Matt Cutts of Google, Setting the Misconceptions Straight! Read More »
Yahoo’s search result UI has been given a makeover, and although brand new, it’s nothing we haven’t seen before. Most of the changes seem to be bringing Yahoo closer to looking like Google’s search results. It features faster loading results that appear higher up on the page, as well as a Google-like navigation bar. Yahoo …
If you are familiar with Google plus I am sure you’ve noticed the recent design and layout changes Google has made to the social network. For individuals who manage Google Plus profiles and company pages, there are a number of ways to utilize these changes to improve the way viewers interact with the page. The …
While it is always most important to reflect on any and all of the most recent changes and adaptions in the SEO world, there are also times where it is beneficial for a company or brand to evaluate all past efforts and go back to the basics. It is easy to get caught up in …
4 years ago, Twitter ran into an issue with people attempting to impersonate celebrities, athletes and other powerful figures or companies. This lead Twitter to incorporate a new feature called “verified”. Public figures or corporations submit a small form of basic information for Twitter to review. Twitter is somewhat secretive on what the exact criteria …
