Day: May 20, 2013

Yahoo acquires Tumblr

Earlier today around 8am Yahoo’s CEO, Melissa Mayer announced that Yahoo has acquired Tumblr. The deal is for approximately 1.1 billion dollars. Interestingly,  Yahoo plans to allow Tumblr to continue to operate as its own entity with its own current CEO. Tumblr will be able to take advantage of Yahoo’s personalization technology and search engine structure. The deal is expected …

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