October 2012

More Local Search Numbers: Mobile users Boosting, not Cannibalizing Local Search

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A report published by YP and immr shows that users searching on multiple devices are boosting the number of local searches across smartphones, tablets, and PCs. This report provides another significant piece of evidence that local search is continuing to grow across all platforms even as more people use mobile devices such as tablets and …

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SEO in Boston MA

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SEO or Search Engine Optimization is the art of getting a company higher on search engines including Google, Yahoo, and Bing. In Boston, MA a common misconception when we speak to potential clients is the assumption anyone who speaks with them including companies such as Yelp, Citysearch, and Yellowpages are performing this service. The reality …

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Yelp: Beware of Fraudulent Reviews

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Optimize your Adwords Campaign with Ad Extensions

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Google Adwords can be a great addition to your SEO Campaign driving traffic for competitive or obscure keywords. There are three great, yet simple ways to optimize your Adwords campaign using Adwords Extensions. I recommend using the Location Extension, the Call Extension and the Sitelinks Extension. Using all three of these extensions will make your …

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Google+ Strengths in SEO

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In the grand scheme of the social media world, Google+ is still the underdog in terms of age as well as total users, but having the upper hand in its ability to dominate search results can put it ahead of the pack. Google+ was designed with this objective in mind, and when following various tips …

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Google+ Local Begins to Filter Legitimate Reviews

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Yelp has always been the King when it comes to filtering reviews. Yelp uses an algorithm that is supposed to figure out if the review is legitimate or if it is a phony review, like the owner of a store creating a fake Yelp account to write reviews for his own business. Yelp has never …

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Google Launches a Disavow Links Tool

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The Fight Against Black Hat Search Engine Malware

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This according to Sophos, a web security firm, over 65 percent of malicious, or spam search results from the last couple of weeks came from Bing. Google accounted for about 30 percent of malicious redirects. This black hat tactic allows hackers to hide redirects into legitimate websites. These harmful redirects will only affect visitors coming …

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Bing, Yahoo and Google Local Optimization

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There are many ways for a site to appear on a search engine’s results page. While search users are probably most familiar with organic results, search engines are continually refining their search tools and offering results in new ways in order to offer their users the most relevant information. Recently, Google has been refining its …

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Four Recent Google Algorithm Updates

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As we all have learned, Google’s search engine algorithm changes every day. Recently it seems that Google has been making more significant changes than usual in a short period of time (or simply telling us about algorithm updates more frequently). Over the past two weeks here are the changes that have been reported. Exact Match …

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Contributor Boards: Pinterest’s Marketing Gem

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We have discussed Pinterest and its growing popularity before, but here focus remains on one of its specific attributes: Contributor Boards. Contributor Boards often remain an unknown or unused feature of Pinterest, but when trying to market your service or products on this network, they can be the easiest way to save time and energy …

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Google Launches Panda 3.92 – Affects 2.4% of All English Searches

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Well it’s official. Google has released another Panda Update which marks the 20th Panda release. This new algorithm update affects 2.4% of all English language searches so it is a fairly significant one. In addition to the exact match domain update which released last Friday penalizing low quality sites in the search rankings even if …

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Google Plus Local Problems

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Recently I have dealt with two clients that have encountered problems since Google+ Local and Google+ Business Pages have apparently merged. My problem is that Google combined listings for two completely different businesses. In one case the Business Name and Phone Number were incorrect. In another a different company’s business listing completely replaced mine. These …

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Twitter Indexing: Are Google and Bing Now Indexing Twitter?

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In July of 2011 Twitter and Google ended an agreement, which previously gave Google access to crawl the content on this social media powerhouse. For more than a year now, Google and Twitter have been fighting over the power of indexing and crawling content. Is this battle finally over? Or did Twitter wait too long …

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New SEO Tools: Google Presents Chrome Chartelligence

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Occasionally, as the diligent SEO Specialists at Boston Web Marketing scour the internet for the latest news in search and social media, we come across articles and posts that cover tools that will revolutionize our workday. Sometimes these are new features added to old tools, such as the “Index Status” graph that recently became available …

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Google Fights Against Low Quality Exact Match Domains

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Matt Cutts, the head of all things SEO for Google (Search Quality Team) recently made an announcement on his Twitter feed on a new update the search engine made to their current algorithm. He said they’d be making a minor tweak that will “reduce low-quality “exact match’ domains” from being picked up well by their …

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