Not everyone has hopped on the Instagram bandwagon, but many (like me) have and the number of users keeps growing by the day. While Instagram does not have the ability to create business-specific profiles or built-in engagement metric tools, this social network does succeed in being simple and effective for promotional purposes. Instagram has created …
Everyone notices the tinted box at the top of your search results page, providing almost exactly what you typed into your search field and handed to you on a silver platter. Most people, never click the Google sponsored ads provided. By this day and age, most people know it’s an advertisement will have the opposite …
In the early days of Search Engine Optimization, keywords were one of the strongest tools that a webmasters had at their disposal. So instinctively, webmasters included any and all keywords that they could think of that might relate to their business. This practice made it very hard for search engines to determine which website was …
In case there is still any doubt about whether having a Facebook page can be beneficial for your business, here is an interesting fact: 50% of consumers actually value a business’s Facebook page more than they do your website! Lab42, a marketing research company, surveyed 1,000 social media users about how they interact with a …
Everyone knows that Google is the number one search engine in the world. Seemingly, people forget about Bing. Bing has combined forces with Yahoo and year by year, Bing inches closer to passing Google in consumer popularity. With this, webmasters need to start adding their websites to Bing Webmasters Tools. With the combination of Bing …
Bing is making a major push for a chunk of Google Search’s piece of the search user market. Google still holds about 65% of the search market, but monthly numbers show that it is losing small pieces to Bing. Yahoo has checked out of the search game; all their search results are powered by Bing. …
With a number of my customers I notice that most of them have businesses that vary by the season and by that I mean they offer different services or products for a certain time of year. At Boston Web Marketing we work with our clients to game plan which services are most important to stress …
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Once again Google has announced another algorithm refresh. This time it is the Panda Algorithm update which was originally rolled out in February 2011. Google has previously announced that Panda updates would be more frequent than their newest Penguin Algorithm which is more sporadic and potentially more dramatic. Potentially considered Panda 3.92 or Panda 4.0 …
In the SEO world we are always looking for creative and Google-approved ways to provide content online that will help boost a brand or company’s website. Blogs are the infamous and most successful approach to this goal, but other platforms exist as well that can be of great value as well as expand your exposure …
Google has had a firm grip on the search engine market share pretty much since search engine market share has existed. Month in and month out Google has had roughly 65% of the market share and all of the other bottom dwellers have been fighting for position. However, thing are beginning to shape up a …
I know, we’re all a little guilty of being lazy once in a while and some tasks just seem daunting because we put them off for too long or just dread doing them. But the lesson usually plays out that this strategy doesn’t prevent the inevitable and shortcuts and quick fixes often backfire. We all …
As many business owners know, hearing feedback from their customers can be a great advantage. Yelp is one of the top sites, where people can review businesses, sharing with the worldwide web their personal experiences. They are able to rate each business they have tried with a ranking system ranging from one to five stars …
While working with Boston Web Marketing and my numerous clients, sometimes information and plans get mixed up or lost in the shuffle of everyday business. This blog post will help you with those times of knowing what is going on with your SEO endeavors for that month or season. Something I encourage my clients to …
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As you optimize your Google+ Profile, you will see a small box titled “link website” to the right of the space where you can enter your site’s URL. If you click this button, you will be prompted to add a small line of code to the head of your site. This code will provide a …
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We have written in the past about the importance of onsite blogs. It is important to update the blog frequently with fresh original content. I advise my clients to write a blog post at least once every week in order to keep their site updated. This is important because search engines will rank your site …
Many people will remember the “Pepsi Challenge” that occurred years ago during which Pepsi allowed willing participants to blind-taste their product against Coca-Cola to see who came out on top. Recently, but in a technology and internet-focused approach, Microsoft put this same concept to work by placing Bing against Google in the hopes of “breaking …
