Of course you have Google’s Webmaster Tools installed on your site and maybe sometimes you get an email message telling you about some kind of error, but are you ever really sure what those messages mean? Help is here. Google has just made some changes to their Webmaster Tool information that should help you out […]
In the effort to gather as well as contribute to the latest news and information in the online marketing industry, most people remain reliant on Twitter, LinkedIn and Facebook networks. However, one should not forget about Google+, as this particular platform provides some of the best circles for marketers and business owners alike to follow.
Publishing outstanding content is the surest way to get search engines to notice your site and put it on the path to showing up at the top of their results page. We will continue to hammer this point because it essential to understanding SEO and improving your site. Search engines want to lead their users
If you have a small business, then you probably have a social media page on Facebook or Twitter. These are cutting edge social networks that allow a conversation between business owner and consumer like never before. And with the success of those two other networks, we now have the very popular Pinterest and Instagram. I
With growing popularity of various social media outlets it is now more important than ever to make sure your business is connected socially. Once you have created your Facebook, Twitter, Google Plus, YouTube and Pinterest accounts the first step is to optimize and fill out each profile completely. Once you have optimized and have become
Do you struggle with what to write for your businesses status updates on your Facebook page or do you just toss some random thought out there to keep the page active? Either way, you could be doing a better job if you put some thought in to it. Increasing user engagement with your status changes
A question that is on every webmaster’s mind: how do websites gain credibility? Well, the answer is simple, gain the trust of search engines. To separate your site from the schemers and the spammers follow these steps and you will be well on your way to earning trust and legitimacy online. Search Engines: They do
Websites are a major business investment. Besides the fact most businesses need to pay an outside designer to design and build their site, a website is only as good as the information it provides to a user. Business owners building a site will need to put time and effort towards creating content, and they can
On Monday August 13, 2012 Google announced on the official Google+ Page that they are starting to roll out custom URLs to a select few Google+ Profiles and Pages. Previously the URL was a string of 20 numbers. Besides making further strides to attempt to compete with Facebook, this change is important for 2 additional
We all know YouTube and most of us use it regularly, watching videos on topics ranging from how to remove a red wine stain from your carpet to this week’s top ten sports replays. For business owners though, YouTube offers opportunity beyond simple entertainment; it is another avenue to use to help promote your brand
It seems like we visit this once a month but unfortunately there are still websites out there farming content. It’s time to stop! Penguin’s numerous updates should be enough to scare anyone away from farming content from other sites, but to make things a little bit clearer Google announced another reason not to farm content.
Google continues its march toward world domination: I mean product integration. There is new news to report regarding your Gmail accounts. With the huge adoption of social media by internet users, people are finding information in lots of different ways now. Google wants to make sure it’s on top of things. Google plans to search
As all experienced webmasters know, Google are releasing Panda and Penguin updates regularly. With this, they know to clean up their content, and linking practices. For those who are just getting started on the worldwide web, here are some tips to recover from Panda and Penguin updates, and to avoid being penalized in the future.
When Google converted all Google Places pages to Google Plus Local there was a completely new layout of the page. However, the verification process for Google Plus Local remained the same. After the shift from of Google Places to Google Plus Local was rolled out, I expected Google to eventually combine Business Pages with Local
Have you ever had this happen: you search for a specific business in the search tool on Facebook and you get something else? Well, according to the former Google engineer Lars Rasmussen who currently works for Facebook, a change is coming. He recently discussed with the Sydney Morning Herald that Facebook is developing a way
Search engine users don’t see much of the machinery or moving parts that take a search term and churn out pages and pages of search results. A search results page shows ten links, a few ads, and a few stats—Google displays the time the search took and the number of results that were found. These
A recent article addressed the concept and use of visualization for companies and brands who strive to attract an audience online. Whether these optical efforts are on a simple or complex scale, the saying “a picture is worth a thousand words,” can really take on a whole new meaning for online marketers. The human brain