Choosing a new URL for your website has more SEO implications than the average person might think. Most of the debate when choosing a new a URL is; should you use your company name to brand your image or should you use keywords for the service that you provide? Branding can be good for the …
Last Month, Bing launched its Link Disavow Program which allows webmasters to choose links that they want to ignore. This program is designed to help people fix poor SEO practices/ choices that they may have made in the past. When we last explored this idea we wondered how Google would react. At the moment Bing …
Google Webmasters Tools Warnings: Don’t Panic but Don’t Ignore Read More »
A recent survey by Performics looked at what engaged people most when looking at social media with some interesting results. Performics studied 2,000 users who use a social network at least once per-day. No real surprise is the fact that a full third of the people studied were more likely to respond to a brand’s …
What Engages Your Customers and Prospects on Social Media? Read More »
Link building, if done correctly, can and should get you more traffic to your website. There are four steps, which can help guide you into good link building practices. A rule of thumb: when linking make sure to link to a reliable and related source. You want to avoid link farms, and spamming. Google releases …
Here at Boston Web Marketing, we are always working on ways to get more traffic to our clients’ websites. One tactic for getting some targeted traffic to your website is an online press release. A press release is usually written for members of the news media, for the purpose of announcing something newsworthy. In the …
As more and more businesses try to embark in the world of social media, some are getting lost. Some feel by just having a Facebook or Twitter page they’re fine and can’t really tell if they are having an impact on those social networks. But there are tools to breakdown the trends that your business …
Since working with Boston Web Marketing I’ve noticed a trend among clients who are in their first foray in to the world of search engine optimization. That trend deals with keywords; because many feel that they only want to rank for the top spot in their industry’s most popular search term. This is a great …
Keyword Diversification: Don’t Leave Small Markets Behind Read More »
Once again Google has sent out notifications inside webmasters tools about unnatural links pointing to your website. A large batch of these notifications was sent out back in March 2012. Where can I find these links? Sign Google Webmasters Tools and click on the site …
We hear it all the time: you should be part of social networks if you are looking to promote your company or brand. Social Media Management is one of the several key components involved in a successful SEO endeavor, but simply being a member of Facebook, Twitter or Google+ is not the real objective: it …
Every Web Designer and Blogger should know the importance and power of platforms like WordPress. It is very user friendly, quick and visual pleasing. And although a lot of people may be using WordPress, they may not know of some of the most important secrets of the platform. WordPress offers all sorts of great plug-ins …
Interesting news: users are more satisfied with Google+ now than they are with Facebook. While the Facebook popularity drop isn’t a huge surprise – who didn’t hear somebody complaining at least once per day that the Timeline layout was awful – it’s more the fact that there now seem to be enough people using Google+ …
This blog will discuss the correlation, and the differences between search engine optimization (SEO) and search engine marketing (SEM). Both practices, if done correctly, will increase your rankings in search engines, like Google and Bing. SEM is referred to as gaining traffic on search engines by buying ads. Often times, the paid ads on a …
The number of active social media users has been on a continuous increase for the last decade. These numbers are staggering. It is important for businesses to be aware of the vast size and scope of social media, in order to take advantage of all the opportunities it presents. There are over 900 million active …
Yesterday, the digital marketing analysis firm comScore released its search market share report for June 2012. Google continues to hold over two thirds of the search market, while Bing gained a .2% market share from May and now represents 15.6% of the online search market. Bing’s gains came mostly at the expense of Yahoo; the …
Whenever I begin working with clients, I like to get the 5 towns/cities they are looking to ramp up their marketing in. With all the search engine optimization work I do, Google Analytics is a big part of this is because it tracks everyone that comes to the client’s website and tells you how they …
Yesterday, in an interview with Matt Cutts, Eric Enge of Stone Template was able to discover what kind of content and how much content should be on a service area page or a page for an additional location. An example of this would be a gym that has multiple locations Matt Cutts noted that: “It …
How much content do you need for service area or additional location pages? Read More »
While more often than not a person will immediately head to the internet to perform a search to find anything from the closest local bakery to the most highly respected lawyer in the area, there are still bound to be those out there who have their reservations about using the internet as the primary platform …
SEO and the Internet: How Prominent is this Industry? Read More »
In the wake of Penguin, many webmasters were searching for a way to recover from the damage of spammy links back to their site. Previously, we explored some of the hardships people faced from both Google Penguin and Panda updates. Google has taken steps to help webmasters recover from Penguin updates by reporting through webmasters …
Bing Launches New Way to “Disavow” Links to your Website Read More »
In recent months, it seemed as if Apple was moving away from the use of Google in an attempt to break away. Apple was trying to limit its use of Google Searches and Google Maps. Google finally took a swing back at Apple last week when it announced its new version of Chrome for IOS. …
So social media outlets are a great, free way to promote your busy and gain internet exposure, right? Almost. You see, not everybody uses them in the ways that will work best for their small business. Here are some of the things you may have assumed incorrectly about your social media campaign: 1.) It’s not …
