June 18, 2012
Mobile Search Update
Apple will be severing its ties to Google maps and will soon launch its own map app for the iPhone and iPad on its iOS 6 update. This update will be coming to users in the fall and will be Apple’s first mobile operating system without the preloaded Google Maps app. Initial reports show that …
Google Panda Update 3.7
Google confirmed on its Twitter feed that it released a new Panda update this past Friday (6/8/12). Similar to other updates this year, not that many searches were affected; they mention that less than 1 percent of search queries will be impacted in any manner. The night of May 25th Google came out with its …
Google’s Search Updates for May 2012
As expected, Google has released their monthly blog of improvements to their search. This month’s search quality highlights describes 39 changes for the month of May. After reading through the list here are the ones that are most important to SEO. Better application of inorganic backlinks signals – This update ensures that Google is using …
What About Online Reviews?
There are a lot of online options now for people who want to talk about their experience – good or bad – with your business. While the best thing you can do about the bad ones is to respond professionally and honestly to the feedback, there are also ways for you to leverage and encourage …
Reddit: The Super Social Bookmarking Site
Many of us are familiar with social bookmarking sites and what they entail, but some may not be aware of the best ones to join or which ones are most important to contribute to. For a company who is trying to tackle all areas of SEO, social bookmarking is one of the many avenues that …
Facebook Camera
In early April, 2012, Facebook purchased the photo sharing app Instagram for a whopping $1 Billion. Many wondered if this was a move to eliminate Instagram from the Twitter-sphere, but it wasn’t. No one was quite sure why Facebook made the purchase and why for so much. However, with Facebook’s May 24th announcement of Facebook …
Automatic Facebook Updates
Creating content for social media is an important part of the SEO process. Improving your search ranking depends on consistently adding your company’s content to the web, and social media platforms offer a great place to put both your freshest content and links back to your site. The trouble is that a social media strategy …
The Interest in Pinterest Continues!
I want to stop talking about Pinterest, but I guess I can’t. The exceedingly popular social site keeps getting more and more attention and as a result is generating more and more studies about its use and effectiveness. Do you want to get the most exposure for your product or service from Pinterest users? Well, …
Promote your business with Google Offers for Mobile (for free)
The latest way to optimize your Google places page is to create a Google Offer. Google recently began offering a free Google Offers promotion for businesses. If you have your Google Places page claimed you can now create an ad with Google Offers. The advertisement will display on Google Maps for Android and other Google …
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So.cl: A Future in SEO?
Microsoft has just released So.cl, a site that combines social networking with searches and allows its users to form connections with others as well as share everything from news to video clips. Sound familiar? Yes, it does, but So.cl aims to differ from the already existing social networking sites rather than attempt to replace them. …
Google Penguin: The Good the Bad and the Ugly
Since Panda’s launch in February in 2011 there have been hundreds of changes to the Google search algorithm but none more frightening then Penguin. One of the bigger changes to Google, Penguin seeks to find poor content, low quality links and other poor SEO practices designed to fool search engine results. The program was launched …
Keeping Up With Social Media
One question I get from my clients is “How can I better utilize my social media pages?” There are a number of things you can do with your social media accounts to engage your customer base. First of all, make sure you are constantly adding content. It is amazing how quickly the smallest blog posts …
Bing’s Social Search Function
Yesterday, May 15th, Bing’s social search function went live. Bing is following in Google’s footsteps and is now pulling results from Facebook, Twitter, Linkden, and even Google+ into its “social results” sidebar. This sidebar will appear on the right side of the results page and list “Friends Who Know,” “People Who Know,” and “Activity”. The …
Google+’s place in the social media hierarchy
As you know a social media presence is an essential part of a successful business in today’s day and age. At Boston Web Marketing we let our clients know that interaction with your customers is one of the best ways to help you see what is and isn’t working with your business. So we encourage …
Making the Most of Google+
How to make the most of your Google+ company page By now, everybody knows that Google+ isn’t going to go anywhere. That, combined with Panda and Penguin updates which bounce your ranking results around with each release, means that you want your Google product (Google+) working for you the best it can. Here are some …
Content Sharing: When and Where
In terms of social media management, a company that is hoping to expand its online presence and business-related content can do so in a number of ways. One such way, whether it is through Facebook, Twitter or another online social outlet is by sharing links. These links can bring someone directly to a company’s landing …